Morgan Stanley

Executive Director & Head, Global ETF Marketing & Direct Partnerships

Morgan Stanley • $200K — $300K *
New York, NY 10025In-Person
Finance & Insurance
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years in ETF distribution, asset management, or related financial services roles
  • Deep understanding of ETF marketplace and digital wealth ecosystem
  • Proven track record managing strategic partnerships with financial firms
  • Exceptional relationship management and executive communication skills
  • Strong analytical and strategic project management capabilities
  • Experience launching or scaling ETFs in retail distribution is preferred
  • Bachelor's degree required; MBA or advanced degree preferred

Responsibilities

  • Develop and execute a global ETF marketing strategy for direct and retail investors
  • Drive awareness and adoption of Morgan Stanley ETFs via marketing programs and campaigns
  • Partner with product and distribution teams to create differentiated ETF messaging
  • Identify emerging trends in retail investing to inform marketing priorities
  • Build strategic relationships with retail brokerage firms and fintech platforms
  • Originate and negotiate partnerships that yield measurable growth outcomes
  • Evaluate new business models and monitor partner performance for opportunities

Benefits

  • Comprehensive benefits package available
  • Opportunities for professional development and mentoring
  • Dynamic corporate culture with a focus on diversity and inclusion
  • Engagement in community service and corporate citizenship initiatives
  • Discretionary bonuses and incentive compensation opportunities
Full Job Description
The ETF & ETP business launched in 2023 and has grown to more than $16 billion in assets under management across 22 products, including five Calvert ETFs, three Parametric ETFs, 11 Eaton Vance fixed income ETFs and three digital asset ETPs.

The strategic and commercially focused Head of Global ETF Marketing and Direct Partnerships will lead all marketing and partnership initiatives across the rapidly evolving retail brokerage, direct investing, and fintech ecosystem. This leader will be responsible for defining and executing the global marketing and client coverage strategy for Morgan Stanley ETFs across key retail distribution partners. The successful candidate will serve as the senior relationship manager for leading brokerage and fintech platforms, driving strategic partnerships, platform engagement, and commercial growth opportunities that increase brand visibility, product adoption, distribution reach, and asset growth.

Working closely with Distribution, Product Development, Capital Markets, Wealth Management, and Global Marketing teams, this individual will help shape Morgan Stanley global ETF strategy within the digital wealth ecosystem and identify innovative ways to engage the next generation of investors globally. This role offers a unique opportunity to help shape the future of Morgan Stanley's ETF business by building strategic partnerships, driving innovative marketing programs, and expanding the Firm's presence across the next generation of retail investing platforms.

Responsibilities

ETF Marketing Strategy
  • Develop and execute a comprehensive global ETF marketing strategy focused on the direct and retail investor audience.
  • Drive awareness, consideration, and adoption of Morgan Stanley ETFs through platform marketing programs, educational initiatives, and investor engagement campaigns.
  • Partner with product, distribution, and investment teams to develop differentiated ETF positioning, messaging, and go-to-market strategies.
  • Identify emerging trends in retail investing and digital wealth management to inform marketing priorities and future growth opportunities.


ETF Channel Growth
  • Build strategic ETF relationships with key retail brokerage firms in partnership with Home Office relationship managers, self-directed investing platforms, robo-advisors, fintech companies, and digital wealth providers.
  • Develop partner-specific growth plans that align Morgan Stanley's ETF objectives with platform priorities.
  • Originate, negotiate, and advance strategic partnership opportunities that drive measurable business outcomes.
  • Serve as the primary point of contact for senior partner stakeholders and executive-level engagements.
  • Collaborate with Global Marketing and Distribution teams to strengthen platform presence and enhance product accessibility across partner ecosystems.


ETF Partnership Strategy
  • Identify and execute high-impact commercial opportunities including distribution expansion, educational partnerships, digital integrations, content programs, and promotional campaigns.
  • Drive initiatives that increase assets under management, ETF adoption, platform shelf placement, and client engagement.
  • Evaluate new business models, strategic alliances, and emerging fintech capabilities that can create competitive advantage.
  • Monitor partner performance and develop business cases for investment and growth opportunities.


Cross-Functional Leadership
  • Partner closely with Global Marketing, Distribution, Product Strategy, Capital Markets, Analytics, Legal, Compliance, and Operations teams to execute strategic initiatives.
  • Establish KPIs and measurement frameworks to evaluate partnership effectiveness and marketing ROI.
  • Provide leadership and strategic direction for initiatives spanning multiple stakeholder groups.
  • Represent the ETF business in senior management forums and contribute to long-term business planning.


Requirements
  • Minimum of 10 years of experience in ETF distribution, asset management, wealth management, fintech partnerships, channel marketing, business development, or related financial services roles.
  • Deep understanding of the ETF marketplace, retail investor behavior, and digital wealth ecosystem.
  • Demonstrated experience managing strategic relationships with brokerage firms, fintech platforms, digital wealth providers, or distribution partners.
  • Strong commercial orientation with a proven ability to originate and execute growth opportunities.
  • Exceptional relationship management and executive communication skills.
  • Ability to influence senior stakeholders and drive initiatives across complex organizations.
  • Strong analytical, strategic planning, and project management capabilities.
  • Experience launching or scaling ETF products across retail distribution platforms, strongly preferred.
  • Familiarity with emerging trends in direct investing, fintech innovation, and wealth technology.
  • Demonstrated ability to build cross-functional partnerships and lead transformational initiatives.
  • Passion for building and leading diverse, inclusive teams, where all individuals feel valued, respected and empowered.
  • Ability to define and communicate a clear vision, align teams with organizational goals and drive long-term results.
  • Navigates change with confidence, maintains composure under pressure, and leads through uncertainty.
  • Sets ambitious goals, holds teams accountable and consistently delivers measurable results.
  • Bachelor's degree required; MBA or advanced degree preferred.


Who you are
  • Operates with a strong sense of ethics and integrity in your interactions with others and decision making.
  • Takes accountability and ownership in your work with a focus on long-term value creation.
  • Track record of fostering a culture of honesty, transparency and accountability within teams.
  • Proven ability to collaborate across teams to deliver optimal solutions for clients.
  • A passion for innovation, with a continuous improvement mindset to drive excellence.
  • Respect for individual differences, with an openness to diverse perspectives.
  • Engagement in community service, volunteering or corporate citizenship initiatives.
  • Commitment to mentoring and supporting professional growth of others.


Expected base pay rates for the role will be between $200,000 and $300,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.

About Morgan Stanley

Morgan Stanley Investment Management are active managers of capital, working to outperform the market and deliver results for their clients. Morgan Stanley Investment Management's long-tenured professionals apply their experience and expertise across public and private markets, in single-sector, multi-asset and custom solutions.

Morgan Stanley Careers

Joining Morgan Stanley today means becoming part of a global team dedicated to strengthening communities, pioneering innovation, and fostering diversity. As a leading global financial services firm, Morgan Stanley offers unparalleled job opportunities, career growth, and a culture of leadership that together create an exceptional employment experience. Work You’ll Do At Morgan Stanley, you will collaborate with knowledgeable professionals to drive innovation and deliver solutions in financial services. Our team is composed of diverse, talented individuals who bring their unique skills and perspectives to work every day, setting the standard for leadership in the global market. Morgan Stanley is not just a company; it's a place where ambitious, creative, and skilled individuals can build a rewarding career. Here, you can experience the benefits of a vibrant culture dedicated to professional growth and diversity training. Internship Programs Kickstart your career with Morgan Stanley’s internship programs. These positions offer invaluable industry insights and professional experience to students and recent graduates. Interns at Morgan Stanley gain hands-on experience, working alongside seasoned experts in a dynamic, supportive environment. Innovation and Professional Growth We believe in the power of innovation to solve complex problems and encourage our team to think differently and act boldly. Morgan Stanley supports your career development through comprehensive training, development programs, and leadership workshops, ensuring that every employee has the tools they need to succeed. Join Our Team Explore the various job opportunities at Morgan Stanley, from entry-level positions to executive roles. We are hiring individuals who are passionate about finance and eager to contribute to a team that values integrity, excellence, and a forward-thinking mindset. Enhance your skills through our networking events, mentorship opportunities, and ongoing professional development. Stay Connected Keep up to date with the latest from Morgan Stanley Careers by subscribing to our job alert emails. Tailor your preferences to receive updates about new postings, career tips, and exclusive insights from our team leaders. Apply Now Ready to take the next step in your career? Search open positions that match your skills and interests on the Morgan Stanley Jobs portal. Prepare your resume, refine your interview techniques, and join a company that values innovation and leadership. At Morgan Stanley, we’re not just building careers—we’re developing leaders. Discover how far your talents can take you by joining our team today.
Learn more about Morgan Stanley
Size
77,000 employees
Market Cap
$144.1 billion
Industry
Finance & Insurance
Net Income
$10.9 billion
Founded
1935
5 Year Trend
+10%
Revenue
$52 billion
NASDAQ
MS
* Ladders Estimates

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