POSITION SUMMARY:The Executive Director, North America & Global Marketing Bumble and bumble will lead the strategic marketing vision for Bumble and bumble, ensuring seamless alignment between global and regional priorities while driving innovation, engagement, and growth across all consumer and stylist touchpoints. This role is responsible for the end-to-end development and execution of marketing programs, brand-building initiatives, and product strategies across North America and global markets.
Reports to: SVP/GM Global + NA Bumble and bumble
KEY ACCOUNTABILITIES:Conceptual Product Marketing- Develop innovation pipeline, partnering with PD, in alignment with global annual business plan to improve market share and profitability.
- Identify new product concepts and category opportunities and oversee development of category strategy.
- Oversee new product launch strategies (positioning, pricing, distribution, region).
- Lead development of marketing calendar across NPL, Commercial Innovation and Trends. Ensure programs meet global/regional consumer and strategic priorities and shipment/retail targets.
- Shape the development and strategy for forecast offerings and bulletins detailing new program introduction and execution, liaising with Global Demand Planning.
- Own the journey from product ideation to launch. Drive marketing initiatives throughout all NPL stage gates through 360 strategies: develop vision, communication, and drive cross functional collaboration to bring to market and track post-launch performance.
- Create breakthrough campaign concepts, driving integrated marketing strategies across departments.
Consumer Marketing- Lead the conception, development and implementation of disruptive, needle-moving consumer-facing marketing campaigns and activations and programs, overseeing creative briefs, asset creation, and partnering with Digital Consumer Experience team on deployment across various platforms.
- Lead with a strong focus on competitive market, consumers and technology to improve brand equity, creativity and commercialization to continue growth.
- In collaboration with Digital Consumer Experience to develop and execute comprehensive global consumer marketing & integrated communications strategies aligned with business objectives, ensuring integration across all marketing channels (digital, social, traditional) and with consideration to regional and retailer-specific activities.
- Responsible for all strategic Global partnerships, including partnering with cross-functional teams to create a 360- degree calendar and plans, as well as regional and market teams to localize and customize new efforts; Identify and action opportunities for marketing innovation, new commercial and digital media models, and emerging technology providers; Maintain market intelligence and consumer insights.
Brand Management & Equity- Contribute to the creation and maintenance of the Brand Book and Brand Style Guide, ensuring brand guidelines reflect ongoing brand evolution across global marketing initiatives and content.
- Maintain the brand voice and guidelines across all global marketing initiatives to ensure consistency and relevance of the brand; ensure campaigns resonate with local audiences, enhancing brand sentiment and awareness.
KEY ACCOUNTABILITIES continued:Consumer Insights / Market Analytics- Direct global market research and social insights to deliver relevant concepts and innovation, uncover trends, test creative relevance.
- Oversee development of sub-category reviews. Analyze new launch and basic business performance. Monitor competitive activity.
- Leverage data from consumer insights, social listening, CRM, etc., to inform marketing and innovation strategies and new initiatives.
- Review sales trends, category shifts, and consumer behaviors through market intelligence and competitive analysis.
- Identifies consumer and technological trends globally. Translate consumer insights into strategic marketing drivers. Conducts competitive analysis in collaboration with Regions.
- Coordinate claims testing of insight-based consumer concepts with external partners.
- Work with the Global Pricing Group to conduct pricing analysis.
Regional Partnership - Closely partner with regions to ensure global calendar and strategy aligns to the consumer and commercial needs of the Regions and is executed with excellence.
- Understand regional consumer needs and business opportunities.
- Incorporate regional insights into 360 Innovation and Creative briefs.
- Capture success of launches to inform future NPL.
Budget & Performance Analysis- Manage annual global marketing budget from planning through to execution. Ensure timely launch of marketing initiatives, within budget.
- Work with cross functional partners to drive consistent prioritization in respective budgets to support marketing and brand priorities.
- Oversee COG management for all categories inclusive of creating accretive NPL's and driving VA opportunities to return savings to the company.
- Manage New Product ROI in partnership with Finance to ensure Global investment meets Regional return.
- Lead portfolio management of SKU productivity and rationalization in partnership with Finance and BVC.
- Brand champion responsible for stewarding new corporate processes, department adoption and engagement (i.e. Runway, Bubble, Brandmaker etc).
Team Leadership and Development- Build, inspire, and mentor a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability.
- Provide guidance to direct reports and junior team members, ensuring professional growth and alignment with brand goals.
- Champion Bumble and bumble's commitment to inclusion, diversity, and equity within the marketing organization and broader brand initiatives.
Key Metrics- Revenue, Sales Growth, Market Share
- Brand Awareness and Recognition
- Customer Acquisition & Retention
- ROI and Marketing Effectiveness
- Campaign Performance (based on campaign objectives)
- Budget Management
- Brand Equity and Reputation (Sentiment)
- Team Leadership and Development
QUALIFICATIONS/EXPERIENCE:- Bachelor's degree required; MBA or advanced degree preferred.
- 10+ years of progressive marketing leadership experience, with a strong emphasis on beauty, fashion, or lifestyle industries.
- Proven success in North American and global marketing roles, with a deep understanding of regional nuances.
- Significant experience in the professional hair care or salon industry is strongly preferred.
- Demonstrated expertise in leading large-scale product launches and integrated 360° marketing campaigns.
- Strong background in digital and social marketing, with a focus on data-driven decision-making.
Skills:- Strategic thinker with the ability to conceptualize and implement innovative ideas.
- Strong financial acumen, including P&L management and budget optimization.
- Excellent communication, interpersonal, and relationship-building skills.
- Ability to lead through influence and drive cross-functional collaboration across global teams.
- A visionary leader who inspires teams and fosters a high-performance culture.
- A consumer- and stylist-centric marketer with a deep commitment to building meaningful brand relationships.
- Agile and results-oriented, with the ability to adapt quickly in a fast-paced environment.
- Passionate about beauty, fashion, and hair care, with an intuitive sense of global trends and consumer behavior.
Pay Range:The anticipated base salary range for this position is
$154,000.00 to
$264,750.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. In addition,
In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results. In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
