Key Responsibilities
• Define and lead the US caregiver/consumer marketing strategy for KarXT in ADP, ensuring the work is insight-driven, disease-appropriate, and aligned to the brand's overall commercialization strategy and objectives.
• Lead development and execution of unbranded and branded caregiver campaigns that build awareness and understanding of Alzheimer's-related behavioral symptoms, and support caregivers in recognizing changes and engaging with care teams earlier.
• Own caregiver segmentation and message/concept development to ensure engagement strategies resonate across distinct caregiver populations and sites of care, including community and long-term care settings.
• Develop caregiver-facing tools, content, and channel strategy across digital, social, and traditional media, in partnership with Medical, Advocacy, and Corporate Affairs.
• Build caregiver-voice and programs that bring authentic caregiver perspective into BMS's external communications, partnering closely with Corporate Affairs and Global Patient Advocacy.
• Partner with Global Patient Advocacy to ensure a single, consistent caregiver engagement model across marketing- and advocacy-led initiatives.
• Partner with HEOR and Corporate Affairs to translate caregiver-focused evidence and research into a compelling, patient/caregiver-centered narrative that supports consumer engagement and the brand's broader value story.
• Partner with HCP Marketing, Medical, Market Access, Customer Experience/Patient Support, and Field to ensure the caregiver experience is addressed end-to-end, from symptom recognition through diagnosis, treatment initiation, and ongoing management.
• Act as a strategic thought partner to the VP, Marketing Alzheimer's and brand leadership team, representing the caregiver perspective in strategic planning and resource-prioritization discussions.
• Build and lead the Consumer & Caregiver Marketing team and supporting agency roster, attracting and developing talent with the insight, judgment, and disease-state sensitivity required for this launch.
• Ensure all caregiver-facing content and campaigns are developed in full compliance with Medical, legal, and regulatory requirements, and reflect the emotional sensitivity required for this patient and caregiver population.
• Contribute to launch readiness updates and performance presentations to senior leadership, articulating caregiver strategy, investment rationale, and progress against brand priorities.

We hire for skills and capabilities, not just credentials - if this role excites you, but doesn't perfectly match your resume, we encourage you to apply anyway.

Compensation Overview:

$239,080 - $289,708

The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully - carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.

Benefits:

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans - including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).

U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.

Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.

Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.

U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits

How We Work

Where you work matters - because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.