As the Executive Director of Dealer Retail Marketing within Chase Auto, you will oversee a team responsible for the strategy, planning, and execution of dealer client-facing sales enablement, marketing content, channel strategy and distribution, lead generation, and client engagement for dealer retail segments. You must have demonstrated knowledge and experience in B2B marketing within a large enterprise with direct sales teams. Job Responsibilities • Develop and implement strategic marketing plans to support the growth and expansion of the dealer network and product deepening, ensuring alignment with business goals. • Support the geographic sales force with marketing content, pitch materials, and lead capture and nurturing. • Position bundled solutions that align with segments such as large dealer groups, regional dealers, small franchises, independents, and private-label franchises. • Maintain a pulse on dealer retail competitor offerings in the marketplace and best position Chase Auto given its advantages. Inform our value proposition, reasons to believe, and go-to-market messaging. • Lead and facilitate key client engagements requiring high-touch, elevated, and exclusive experiences that deliver franchise value, including live webinars and in-person events. • Lead and manage a marketing team, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives. • Collaborate with sales leadership, product, and other cross–line of business teams to align marketing strategies with business goals and drive integrated solutions. • Analyze market trends and customer insights to identify opportunities for growth and innovation, informing strategic decisions and marketing initiatives. • Oversee the creation and management of marketing campaigns, including digital marketing, events, and promotional activities, ensuring effective execution and impact. • Monitor and report on the effectiveness of marketing strategies and lead generation, using data-driven insights to optimize performance and maximize ROI. • Establish KPIs and an overall success scorecard, including quantitative and qualitative metrics. Provide routine reporting and verbal presentations to senior leadership to track progress and inform decision-making. Required Qualifications, Capabilities, and Skills • 10+ years of leadership experience, with demonstrated success developing and implementing B2B marketing strategies. • BS/BA degree required. • Strong people leadership skills with experience managing and developing a team. • Strong interpersonal skills with the ability to build relationships and influence stakeholders. • Strong proficiency in executive-level presentation materials and briefings, and the ability to simplify complex subject matter into digestible executive communications. • Critical thinker with an analytical mindset to interpret data and make informed decisions. • Creative thinker with a passion for innovation and continuous improvement. • Exceptional written, presentation, and verbal communication skills. • Strong executive presence. Preferred Qualifications, Capabilities, and Skills • MBA preferred. • Auto industry expertise. • Financial services experience. • Proven experience in B2B marketing within a large enterprise and with geographically distributed sales teams.