Events & Partnerships LeadSan Francisco • Growth • Full time
THE OPPORTUNITYManufacturing is a relationship-driven industry, and the best opportunities rarely come from cold outreach. They come from trade show floors, industry associations, systems integrators, and the technology partners whose platforms sit alongside ours. We already have the product and the demand. What we do not have is one person who owns those channels. Today that work is split across leadership and happens in the gaps. This role makes it a function.
WHY THIS ROLE IS EXCITING- Build it, do not inherit it: No playbook, no existing team, no legacy program to maintain. You define what this function is at Overview, and you run it the way you think it should be run.
- Technical depth is the point: This is not a sponsorship coordinator role and not a traditional marketing role. Your credibility with integrators and controls engineers is the asset.
- Assets already waiting for an owner: Named technology partners, paid memberships we currently underuse, an integrator network we have not built out, and real demand from customers running in production.
- Founder access and equity upside: Direct line to leadership, and your work visibly changes the company's trajectory.
WHAT YOU'LL OWN- Event calendar and execution: Own our shows end to end (IMTS, Automate, Semicon, Electronica, plus customer-hosted and partner events), including booth strategy, logistics, staffing, and on-site execution, and you demo the product yourself.
- Event to pipeline motion: Build the repeatable mechanics behind every show: lead capture, structured follow-up, attribution in HubSpot, and ROI reported per event.
- Association relationships: Own our relationships with industry associations and trade organizations in the space, including the paid memberships we currently underuse.
- Technology partnerships: Own our Enterprise technology partner relationships including tier progression, joint content and co-marketing, mention approvals, and co-presence at events.
- Referral program: Build a referral path for our marketing and technology partners so brand and co-marketing work also produces sourced pipeline.
- Event assets: Own booth graphics, banners, and event signage. Product collateral, brochures, decks, one-pagers, and case studies sit with Technical Product Marketing, including event-specific versions, so you brief what you need rather than build it.
- Cross-functional partnerships: Align expectations and release dates between sales and marketing so event promotion and demos land against what is actually shipping.
WHO YOU ARERequired
- You can stand on your own technically. Facilitate a live product demo, scope an inspection or integration use case, and hold a credible conversation with an integrator, controls engineer, or plant team with no sales engineer present.
- 1 to 5+ years customer-facing in a technical or GTM role in machine vision, manufacturing automation, or robotics, or time spent as an engineer in a manufacturing environment.
- You bring a playbook, not just attendance. You have owned trade shows from booth to follow-up, you know what good looks like on a show floor, and you can name the pipeline your events produced and how you tracked it.
- You build from zero and ramp fast. You have stood up a program with no playbook, no team, and unclear scope, and you get productive without a structure waiting for you.
- Coachable and direct. You take feedback well, adopt how the team already works, and improve on it rather than arriving with a fixed method.
- Willing to travel across North America and internationally, including Europe, to shows, customer sites, and partner organizations. Roughly 50% for the first two months and 25% ongoing. international travel for the first two months and 25% ongoing.
- Based in San Francisco. You need to be close to the team and the hardware to build demos and run event logistics.
Strong Preferences
- Technical understanding of machine vision in manufacturing. You have worked with machine vision systems and understand how these solutions apply to various manufacturing applications.
- Co-marketing or co-sell experience with technology partners: joint webinars, co-marketing programs, or referral paths.
- Direct vendor or integrator experience at a machine vision, inspection, or industrial automation company, or at a machine vision systems integrator.
- Existing relationships with systems integrators, distributors, or manufacturing associations.
- Familiarity with HubSpot and modern GTM tooling.
WHY OVERVIEW.AI- Extreme growth and real-world impact: We're not building demos. We're deploying AI systems on real production lines, at scale.
- Talent density: You'll work with world-class engineers and operators across AI, embedded systems, and enterprise deployment.
- Front-row seat to the AI manufacturing wave: One of the biggest transformations happening in industry right now.
- Ownership: Your work directly changes the trajectory of the company.
- Global exposure: You'll work with the most advanced customers and factories in the world.
