Salesforce

Event Senior Manager- Qualified

Salesforce • $143K — $216K *
US-AnywhereRemote in California, US
Business Services
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 8+ years of experience in event marketing or related B2B marketing discipline
  • Proven success in driving pipeline, customer engagement, and revenue impact
  • Experience managing strategic event portfolios within SaaS or technology sectors
  • Strong collaboration with Sales and Customer Success teams
  • Ability to influence executive stakeholders in matrixed organizations
  • Preferred experience in developing account-based or field marketing strategies

Responsibilities

  • Serve as the main marketing partner with Salesforce event teams
  • Develop and execute Qualified's presence at key events
  • Influence programming to meet Qualified's business goals
  • Build relationships across Salesforce to enhance visibility
  • Manage Qualified’s participation in third-party sponsorships
  • Create frameworks for account engagement and opportunities
  • Develop integrated event programs to support pipeline generation

Benefits

  • Collaborative work environment with cross-functional teams
  • Opportunities for professional development and growth
  • Access to major industry events and networking opportunities
  • Flexible working conditions
  • Active participation in shaping marketing strategies within Salesforce
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Marketing & Communications

Job Details

ABOUT THE ROLE

This is a highly visible role that sits at the intersection of Marketing, Sales & Customer Success. You'll serve as the primary marketing partner between Qualified from Salesforce and Salesforce event teams, helping shape our presence across flagship events including Dreamforce, Connections, Agentforce World Tours, Salesforce field marketing programs, and strategic third-party industry events.

You'll also help define and scale our field marketing motion-working closely with Sales and Customer Success leaders to ensure events drive meaningful business outcomes, including net-new pipeline, opportunity acceleration, customer expansion, executive engagement, and brand awareness.

Success in this role requires more than exceptional event execution. We're looking for a strategic marketer who can influence stakeholders, activate sales teams, build scalable programs, and turn events into measurable business impact. This role is ideal for someone who thrives in fast-paced environments, enjoys operating with autonomy, and wants to help build the next generation of event marketing inside Salesforce.

WHAT YOU'LL DO

Salesforce Events
  • Serve as the primary marketing partner between Qualified from Salesforce and Salesforce event teams.
  • Partner closely with Salesforce stakeholders to develop and execute Qualified's presence at flagship events, field marketing programs, and other strategic initiatives.
  • Influence event activations and programming to ensure Qualified's business objectives are represented and achieved.
  • Build strong relationships across Salesforce teams to identify opportunities that increase Qualified's visibility and impact within the broader Salesforce ecosystem.


Strategic Marketing Events
  • Identify, evaluate, and manage Qualified's portfolio of third-party event sponsorships and strategic industry engagements.
  • Recommend event investments based on audience fit, business impact, and go-to-market priorities.
  • Focus on engaging senior marketing and revenue leaders, including CMOs, Demand Generation leaders, CROs, Sales leaders, and other key decision-makers.
  • Partner with Salesforce teams to maximize opportunities where Qualified participates as part of a broader Salesforce presence.


Field Marketing
  • Help define and scale Qualified's field marketing strategy.
  • Partner with Sales leadership to develop repeatable event activation motions that increase account engagement, executive meetings, and pipeline creation.
  • Create frameworks that help account teams identify target accounts, secure meetings, and maximize event ROI.
  • Establish best practices that ensure sellers arrive at events with clear account plans, meeting strategies, and business objectives.
  • Drive adoption of event engagement programs before, during, and after events.


Customer Engagement
  • Partner closely with Customer Success to develop event programs that strengthen customer relationships and support expansion opportunities.
  • Collaborate with Sales and Success leaders to create experiences that accelerate active opportunities and advance strategic deals.
  • Build integrated event programs that support pipeline generation, opportunity progression, customer growth, and executive engagement.
  • Establish measurement frameworks that connect event investments to business outcomes and continuously optimize performance.


WHAT WE'RE LOOKING FOR

Experience
  • 8+ years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing discipline.
  • Proven success developing programs that drive pipeline, customer engagement, and revenue impact.
  • Experience managing strategic event portfolios within SaaS, technology, or high-growth companies.
  • Experience partnering closely with Sales and Customer Success organizations.
  • Experience working with executive stakeholders and navigating complex, matrixed organizations.
  • Experience developing account-based or field marketing strategies is strongly preferred.


Skills & Competencies

Strategic Thinker

You understand how events contribute to business growth and can connect event investments directly to pipeline generation, opportunity acceleration, customer expansion, and revenue outcomes.

Relationship Builder

You build trust quickly and know how to influence stakeholders across teams and organizations, even when you don't have direct authority.

Sales-Oriented Marketer

You think beyond logistics and attendance. You are focused on meetings, opportunities, account engagement, customer growth, and measurable business impact.

Exceptional Communicator

You communicate confidently with executives, sales leaders, customers, partners, and vendors alike.

Builder's Mindset

You thrive in ambiguity, create structure where it doesn't exist, and enjoy building scalable programs and processes.

One Team Leader

You bring positive energy, strong collaboration, and a deep sense of ownership. You enjoy helping teams succeed and elevate those around you.

WHAT SUCCESS LOOKS LIKE

In Your First 90 Days
  • Build trusted relationships with key stakeholders across Qualified and Salesforce
  • Develop a deep understanding of Qualified's event strategy, go-to-market motion, and business objectives.
  • Take ownership of strategic event programs and identify opportunities to increase business impact.


By Six Months
  • Successfully led Qualified's participation in major Salesforce and third-party events.
  • Establish repeatable sales activation processes that improve meeting generation and account engagement.
  • Become a trusted advisor to Sales, Customer Success, and Marketing leaders on event strategy and investment decisions.
  • Deliver measurable improvements in event planning, execution, and reporting.


By End of Year
  • Increase strategic account engagement and executive meetings across priority events.
  • Drive measurable contribution to net-new pipeline creation, opportunity acceleration, and customer expansion efforts.
  • Establish a scalable field marketing and sales activation framework adopted across the business.
  • Strengthen Qualified's presence across flagship Salesforce events and strategic industry programs.
  • Build strong partnerships across Salesforce and become a trusted advocate for the Qualified business within the broader Salesforce ecosystem.
  • Help position Qualified and Piper as leading AI-powered solutions within the Agentforce and Salesforce ecosystem.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

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Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Enterprise Technology
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
NASDAQ
CRM
* Ladders Estimates

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