Job PurposeThe Event Sales Manager is responsible for driving event revenue through both rapid lead conversion and proactive outbound business development. This role owns the full sales cycle: from prospecting and lead response to booking, execution coordination, and repeat business development.
This is a multi-centric, externally facing role for a sales professional who moves quickly, works intelligently across channels, and actively embeds themselves in the city to build sustainable, long-term clientele. Success in this role requires urgency, creativity, discipline, and the confidence to represent the Puttery brand in market.
Responsibilities - Respond rapidly and professionally to inbound event leads across all channels, maintaining high conversion standards and response-time expectations
- Qualify leads efficiently and guide clients through event options, packages, pricing, and timelines
- Manage the full booking lifecycle, including proposals, contracts, deposits, and confirmations
- Maintain accurate, real-time data in CRM and sales tracking systems
- Forecast event revenue and manage a disciplined sales pipeline
- Actively generate new business through outbound prospecting, networking, and relationship-building
- Represent Puttery in the local market through site tours, industry events, community partnerships, and brand activations
- Build relationships with corporate planners, social event organizers, hospitality partners, and local organizations
- Identify creative, non-traditional methods to get in front of potential clients and decision-makers
- Convert one-time events into repeat and recurring clientele
- Serve as a visible brand ambassador for Puttery in the city
- Advocate confidently for the brand, experience, and value proposition in external conversations
- Collaborate with marketing and operations to align promotions, event execution, and guest experience
- Stay informed on local market trends, competitors, and event demand
- Partner closely with operations, culinary, beverage, and floor leadership to ensure seamless event execution
- Communicate event details clearly to internal teams to deliver on client expectations
- Participate in post-event follow-up to drive retention, referrals, and future bookings
Qualifications- 3+ years of experience in event sales, hospitality sales, nightlife, or experiential venues
- Proven ability to manage high lead volume while maintaining quality and urgency
- Demonstrated success in outbound sales or proactive lead generation
- Strong communication, negotiation, and relationship-building skills
- Comfortable representing the brand externally and operating independently in the market
- Organized, detail-oriented, and confident working across CRM and sales systems
- Flexible mindset with the ability to adapt sales techniques to different client types and environments
Working Conditions - Full-time role with a mix of on-site, office, and off-site market engagement
- Evening and weekend availability may be required based on event schedules and client needs
- High-energy, guest-facing environment with performance-based expectations
- Regular movement throughout the venue and participation in city-based outreach
Pay Range: $60,000 - $65,000 per hour
