Event Sales Director

Arcis Golf

$57K — $150K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Minimum five years of commissioned sales experience preferred
  • Proven ability to prospect, negotiate and close new business
  • Strong prioritization, planning and organizational skills
  • Experience using CRM and funnel management tools
  • Excellent written and verbal communication skills
  • Experience in leading others preferred
  • Sets high goals and strives for excellence

Responsibilities

  • Lead private event sales, focusing on weddings and corporate functions
  • Develop and execute strategies to meet revenue and event booking goals
  • Maintain a vibrant social media presence for lead generation and brand awareness
  • Manage online inquiries from event platforms with prompt follow-up
  • Conduct venue tours highlighting features and capabilities
  • Prepare and negotiate event contracts to secure bookings
  • Oversee the sales pipeline from inquiry to contract signing
  • Manage a high volume of weddings, booking over 100 annually
  • Build strong relationships with clients and industry partners
  • Lead and mentor event coordinators for team development
  • Collaborate with operational teams for event execution
  • Track sales metrics and analyze performance data
  • Establish competitive pricing strategies
  • Attend networking and bridal shows for business opportunities
  • Prepare sales reports and forecasts for leadership

Benefits

  • Opportunity to work in a scenic golf club setting
  • Engagement in high-profile events, enhancing professional portfolio
  • Potential for performance-based commissions
  • Access to ongoing professional development opportunities
  • Involvement in a collaborative team environment
Full Job Description

Club Location:

Arrowhead Golf Club - Littleton, CO

Responsible for executing the sales process from business development to nurturing leads and closing the sale in order to maximize club revenue through new business and customer acquisition. The product line for this role will be Private Events.

Primary Responsibilities include the following:
  • Lead all private event sales efforts with a primary focus on weddings, social events, and corporate functions.
  • Develop and execute sales strategies to achieve annual revenue goals, event booking targets, and profitability objectives.
  • Maintain an active and professional presence across social media platforms and wedding-focused websites to generate leads, increase venue visibility, and strengthen brand awareness.
  • Manage online inquiries from wedding and event platforms, ensuring prompt follow-up and conversion of prospective clients.
  • Conduct venue tours for prospective couples and event clients, showcasing venue features, amenities, and event capabilities.
  • Prepare, negotiate, and execute event contracts, successfully securing bookings and maximizing revenue opportunities.
  • Oversee the sales pipeline from initial inquiry through contract signing, maintaining accurate forecasting and reporting.
  • Secure and manage a high-volume wedding business, successfully booking and supporting more than 100 weddings annually.
  • Build and maintain strong relationships with clients, vendors, planners, and community partners to drive referrals and repeat business.
  • Lead, mentor, and manage a team of event coordinators, providing training, performance coaching, and ongoing professional development.
  • Collaborate with operations, catering, and event teams to ensure seamless event execution and exceptional client experiences.
  • Track sales metrics, analyze performance data, and implement corrective actions to ensure revenue targets and key performance indicators are met or exceeded.
  • Establish pricing strategies, packages, and promotional initiatives to remain competitive in the market.
  • Attend bridal shows, networking events, and industry functions to generate new business opportunities and strengthen market presence.
  • Prepare regular sales reports, forecasts, and presentations for senior leadership.

Qualifications:
  • Minimum five years of commissioned sales experience preferred
  • Proven ability to prospect, negotiate and close new business
  • Strong prioritization, planning and organizational skills
  • Ability to utilize CRM and funnel management tools and apply them consistently to forecast business, manage customer opportunities, build opportunity pipeline, and make business decisions
  • Excellent written and verbal communication skills
  • Experience in leading others preferred
  • Sets high goals and continuously strives for excellence
  • Effectively illustrates a compelling point of view and moves others to action
  • Bachelor's degree from four-year College or University


Pay Range: $57,784.00 - $150,000.00

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