Full Job Description
We need a highly organized Event Marketing Manager to help define our strategy behind tradeshow and conference sponsorships, own logistics and implementation from beginning to end, and play a key role in producing our self-hosted events - both in person and virtual/hybrid. This person will also partner with the broader marketing team to ensure our event strategy reflects team goals and current campaign initiatives, leads are delivered to sales and analyzed for event fit, and more.
What youll be doing:
3 Strategically manage our event portfolio, align the events with business goals and target accounts, lead the event initiatives and be accountable for the outcomes.
3 Recommend on a regular basis to Sales and Marketing leadership ways to improve event strategy and execution.
3 Oversee the annual calendar of events - 60-70 shows per year of varying size/scope - to stay on top of deadlines, often times for multiple shows at once
3 Plan and implement booth layouts (swag orders, table displays, display equipment, furniture and service rentals, etc.)
3 Negotiate show contracts, manage vendor relationships and supervise vendor and industry partner collaboration as well as event execution
3 Handle all shipping & handling of event materials to ensure smooth set up and take down
3 Build an annual budget plan, Reforecast throughout the year and conduct ROI analysis for tradeshow and conference sponsorships to ensure that our spend aligns with our target audiences and company goals
3 Establish and maintain strong relationships with Tarana Sales and other internal teams that our support events
3 Submit purchase requisitions and ensure vendor invoices are paid in a timely manner, recording and tracking expenses for each event
3 Assist with planning and on-site production for Tarana-hosted events - Spanning agenda coordination, speaker/session logistics, registration platforms, and attendee experience
3 Manage promotions via website, email, social media, and other advertising
3 Travel to support events when necessary (roughly 4 times per year)
3 Office presence required: at least three days per week
What Youll Need:
3 A bachelors degree in marketing or related field
3 5-7 years of experience in event planning, field marketing, tradeshow coordination, or similar field - ideally in a B2B or technology environment
3 Excellent organization and thorough project management, even under a time crunch
3 Ability to roll with punches and excel in a fast-paced environment
3 Collaboration and superb communication, both written and verbal
3 Diligent budget management and ROI analysis
3 Solid understanding of social media (primarily LinkedIn, and also Facebook, X, Instagram and YouTube)
Bonus Points for:
3 Graphic design experience
3 Experience with Asana tool
3 Telecom and broadband industry knowledge
What we offer:
We dont just build next-gen wireless technology - we build people.
The salary range for this position is: $105,000 to $125,000
Compensation will be determined based on several factors, including but not limited to: skill set, years of experience and the employees geographic location.
Tarana provides competitive benefits to employees in this role, including medical, dental, and vision benefits, 401K match, flexible time off, and stock options.