Enterprise Marketing Manager

ID.me

$90K — $130K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-6 years of B2B marketing experience, especially in high-growth SaaS or tech
  • Hands-on with marketing automation tools (e.g., Marketo) and CRMs (e.g., Salesforce)
  • Experience managing campaigns across multiple channels: email, web, paid social, organic social, and content
  • Strong project management skills to coordinate overlapping timelines and multiple stakeholders
  • Proven collaboration skills with Sales, Product Marketing Managers, and Field Marketing teams
  • Bachelor's degree or equivalent experience
  • Bonus: familiarity with marketing in regulated sectors like Public Sector or Healthcare

Responsibilities

  • Build and launch multi-channel marketing campaigns from conception to execution
  • Own and manage the integrated campaign calendar
  • Oversee campaign quality assurance, asset management, and post-launch reporting
  • Draft and edit a variety of marketing copy for emails, landing pages, and social posts
  • Transform product messaging into consistent, on-brand marketing assets
  • Assist in extending Field Marketing campaigns with targeted email and content
  • Measure campaign performance and utilize A/B testing to optimize assets

Benefits

  • Opportunity for career growth into specialized or leadership roles
  • High level of ownership and responsibility over projects
  • Direct collaboration with executive-level marketing leaders
  • Exposure to a dynamic and evolving team structure
  • Chance to learn the full B2B marketing funnel in a hands-on role
Full Job Description
Enterprise Marketing Manager

Location: Mountain View, CA or McLean, VA (Full-time, in-office)
Role Overview

We're hiring an Enterprise Marketing Manager to be a versatile, hands-on builder on our Enterprise (B2B) Marketing team. You'll execute campaigns end-to-end across email, content, web, and digital channels - partnering closely with Sales, Field Marketing, and Product Marketing as we scale enterprise revenue across B2C brands, Public Sector, Healthcare, and Workforce.

This is a generalist seat by design. You'll wear multiple hats, learn the full B2B funnel, and have room to grow into a vertical pod or specialty (campaigns, demand gen, lifecycle) as the team matures over the next 12-18 months. If you want a broad scope, lots of ownership, and a clear runway to expand your role, this is for you.
Responsibilities
Integrated Campaign Execution
  • Build and ship multi-channel campaigns, email, web, paid, organic, from brief to launch, in partnership with Product Marketing and Field Marketing.
  • Own the integrated campaign calendar.
  • Manage campaign QA, asset trafficking, and post-launch reporting on a recurring cadence.
Content & Email Production
  • Draft and edit short-form marketing copy: emails, landing pages, social posts, ad copy, and sales enablement collateral.
  • Turn vertical messaging from Product Marketing into deployable, on-brand assets across channels.
  • Maintain the marketing content library and keep messaging consistent across campaigns and verticals.
Sales & Field Marketing Support
  • Build campaign extensions of Field Marketing's event programs - pre-event nurtures, on-site follow-ups, post-event content tracks.
  • Support Sales with one-off enablement: email templates, follow-up sequences, vertical-specific one-pagers and decks.
  • Help operationalize ABM plays in partnership with Sales and MarOps as the motion matures.
Measurement & Optimization
  • Track campaign performance against pipeline, engagement, and conversion KPIs.
  • Run A/B tests on subject lines, CTAs, and creative; document what works and share back to the team.
  • Surface insights to Product Marketing and leadership; recommend next-quarter optimizations.
Qualifications
  • 3-6 years of B2B marketing experience, ideally at a high-growth SaaS or technology company.
  • Hands-on experience with marketing automation (Marketo) and CRM (Salesforce).
  • Comfort running campaigns across at least three of: email, web, paid social, organic social, content, or events.
  • Project management chops - able to ship across overlapping deadlines and competing stakeholders.
  • Excellent collaborator. Partners well with Sales, PMM, Field Marketing, and Design.
  • Bachelor's degree or equivalent experience.
  • Bonus: experience marketing to Public Sector, Healthcare, or other regulated industries.
Why This Role

You'll join a B2B Marketing team scaling from a few seats to a full-stack org over the next year. This is a builder seat: high ownership, broad scope, a fast learning curve, and a clear path to growing into vertical, specialty, or leadership roles as the team matures. You'll work directly with the VP of B2B Marketing and partner with the broader marketing leadership team across Brand, Product Marketing, and MarOps.

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