General Motors

Engineering Manager, CMS & Commerce Integration

General Motors • $120K — $150K *
Warren, MI 48089In-Person
Enterprise Technology
Less than 5 years of experience
2 weeks ago
Job Overview by Ladders

Qualifications

  • 3+ years in digital experience, CMS platforms, or web engineering; 2+ years leading AEM or similar enterprise CMS.
  • 10 years of relevant experience in web technologies and CMS management.
  • Strong hands-on background with HTML/CSS/JS, React, APIs, CDNs, and performance optimization methods.
  • Proven leadership ability managing teams or vendors and delivering on complex roadmaps with clear KPIs.
  • Demonstrated people management experience with cross-functional digital teams.
  • Excellent stakeholder management and communication skills, translating business goals into technical solutions.

Responsibilities

  • Own the AEM/CMS vision, roadmap, and technical direction.
  • Define and drive content architecture, templates, components, and governance.
  • Partner with product and marketing to prioritize CMS capabilities.
  • Design and govern content models for audience-based experiences.
  • Collaborate with web application teams to integrate AEM content into experiences.
  • Establish and oversee operational protocols for AEM/CMS.
  • Lead and develop a high-performing team of CMS/AEM professionals.

Benefits

  • Hybrid work arrangement with three in-office days in Milford or Warren, MI.
  • Opportunities for career development and planning.
  • Inclusive and collaborative work environment across teams.
  • Staff training and onboarding support for team members.
Full Job Description
Job Description

Work Arrangement:

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Milford or Warren, MI three times per week.

The Role:

The Engineering Manager, MarTech & Headless Commerce Integration (CMS / AEM / Shopify) owns the end-to-end strategy, implementation, and operations of the content and integration layer that connects Adobe Experience Manager (AEM) and Adobe Target with our headless e-commerce platform (Shopify Plus) for OnStar digital commerce.

This leader drives how rich, segmented content authored in AEM and targeted via Adobe Target flows reliably into our OnStar.com and advisor-facing Shopify-based storefronts and other OnStar digital experiences, supporting multi-region, and multi-channel journeys.

You will lead a specialized web development and integration team focused on OnStar, acting as the architectural guide for headless web experiences, data pipelines, and APIs (GraphQL, REST, webhooks) while serving as a primary strategic partner to central GM platform teams that own the Adobe and commerce platforms. Your work will ensure that OnStar content creators can move quickly while the underlying systems remain secure, scalable, and highly available.

What You'll Do

Platform Ownership & Strategy

  • Own the AEM/CMS vision, roadmap, and technical direction.


  • Define and drive content architecture, templates, components, and governance to support reusable, scalable experiences.


  • Partner with product and marketing to prioritize CMS capabilities that unlock cross-segmentation, personalization, and experimentation.
  • Ensure the platform meets performance, security, accessibility, and compliance requirements.


Cross-Segmentation & Content Architecture

  • Design and govern content models that support audience- or segment-based experiences (e.g., brand, market, customer segment, product line).


  • Enable content re-use and inheritance across regions, brands, and channels while allowing localized flexibility.


  • Partner with analytics and experimentation teams to ensure content structures support A/B testing, targeting, and insights (e.g., Adobe Target, Analytics, or equivalent).


  • Define standards for taxonomies, tagging, and metadata to power search, recommendations, and reporting.


Web & Experience Delivery

  • Collaborate with web application teams (e.g., React/Next.js, Shopify, micro-frontends) to integrate AEM-delivered content into customer-facing experiences.


  • Ensure robust APIs, caching, and integration patterns between AEM and downstream web properties and services.


  • Partner with UX/design to define component libraries and authoring experiences that enable rapid iteration without sacrificing quality or performance.


  • Drive practices that maintain page performance (Core Web Vitals), availability, and scalability for content-driven experiences.


Operations, Reliability & Vendor Management

  • Establish and oversee operational runbooks, SLOs/SLAs, monitoring, and incident response for AEM/CMS.


  • Partner with infrastructure/SRE teams and vendors (e.g., Adobe) to manage environments, releases, and upgrades.


  • Own relationships with implementation partners and agencies, defining clear scopes, deliverables, and quality expectations.


  • Drive continuous improvement through post-incident reviews, capacity planning, and cost optimization.


People Leadership

  • Lead and develop a high-performing team of CMS/AEM engineers, authors, and/or administrators, including hiring, onboarding, coaching, and performance management.


  • Set clear goals, provide regular feedback, and support career development and planning for team members (including senior ICs and future leaders).


  • Establish healthy team rituals and ways of working (1:1s, standups, retros, planning) that promote transparency, accountability, and continuous improvement.


  • Foster inclusive, cross-functional collaboration with product, design, marketing, and engineering partners, resolving conflicts and aligning on priorities when trade-offs are required.


  • Champion modern engineering and product practices (e.g., agile delivery, experimentation, data-driven decision making) and model the behaviors you expect from the team.


Your Skills & Abilities (Required Qualifications)

  • 3+ years of experience in digital experience, CMS platforms, or web engineering, including 2+ years owning or leading AEM or similar enterprise CMS.
  • 10 years of relevant experience
  • Demonstrated experience designing and operating AEM Sites (or equivalent), including templates, components, workflows, permissions, and publishing models.


  • Hands-on background working with web technologies (e.g., HTML/CSS/JS, React, APIs, CDNs, caching, performance optimization).
    Experience with content modeling, taxonomies, and segmentation to support multi-brand or multi-region digital experiences.


  • Proven ability to lead teams and/or vendors, manage complex roadmaps, and deliver against clear KPIs.


  • Demonstrated people management experience (e.g., 2+ years managing engineers or cross-functional digital teams, including hiring, performance management, and coaching).


  • Strong stakeholder management and communication skills, with the ability to translate between business goals and technical solutions.


What Will Give You A Competitive Edge (Preferred Qualifications)

  • Experience with Adobe Experience Cloud ecosystem (e.g., AEM as a Cloud Service, Adobe Target, Adobe Analytics, Launch/Tags).
  • Backend development experience (Java, Spring Boot, Microservices)


  • Background in eCommerce, subscriptions, or digital customer journeys across multiple brands or markets.


  • Experience with headless e-commerce platforms such as Shopify Plus (Online Store, Checkout, Hydrogen, metafields), with a focus on system integration and data synchronization between Shopify and AEM/other CMS platforms.


  • Experience integrating AEM with headless/front-end frameworks (e.g., React, Next.js, Hydrogen, SPA frameworks) and microservices.


  • Familiarity with modern DevOps/SRE practices (CI/CD, infrastructure-as-code, observability, reliability engineering).


  • Experience leading cross-functional initiatives involving marketing, product, and engineering at enterprise scale.


Additional Information:
This role may be eligible for relocation benefits.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who drive success at General Motors.

Job Alert Emails

Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at General Motors

More Enterprise Technology Jobs

Find similar Engineering Manager, CMS & Commerce Integration jobs:

NationwideWarren, MI