About You
You're an experienced email marketer who knows how to make email a reliable revenue and retention channel. You're a hands-on operator who owns the full lifecycle, from building campaigns and flows in Klaviyo to improving segmentation, deliverability, testing, and performance.
You have a track record of measurable results in e-commerce or subscription businesses. You're highly analytical and detail-oriented, and you do your best work when you have ownership and something to build. You're just as comfortable setting strategy as you are doing the day-to-day work to grow the channel.
What You'll Do
- Own email and SMS end to end, including Klaviyo and Customer.IO, campaign execution, send cadence, and the marketing calendar.
- Audit and optimize the existing program across flows, segmentation, deliverability, and list health to find growth opportunities.
- Rebuild and improve core lifecycle flows: welcome, abandoned cart, post-purchase, and subscription/autoship journeys.
- Partner with creative and brand to develop on-brand content that drives engagement and conversion.
- Build a revenue-focused calendar tied to launches, promotions, and business goals.
- Evaluate subscription and autoship email programs on an ongoing basis, improving performance through better segmentation and messaging.
- Run a consistent testing program, both A/B and multivariate, across subject lines, creative, copy, timing, and audience segments.
- Protect deliverability, sender reputation, inbox placement, and list health through ongoing monitoring and hygiene.
- Manage day-to-day relationships with email technology partners and agencies, including Klaviyo, Customer.IO, Recharge, Friendbuy and Alia.
- Establish weekly reporting on the metrics that matter, flagging what's working and fixing what isn't.
Key Performance Indicators
- Email- and SMS-driven revenue
- Subscription / autoship conversion influenced by email
- Engagement (open rate, click-through rate)
- List health and deliverability performance
You Bring
- 4+ years owning and growing email marketing programs with measurable revenue impact.
- Hands-on Klaviyo experience (or a comparable ESP) across campaigns, flows, segmentation, and reporting.
- Strong understanding of deliverability, list health, inbox placement, and compliance.
- Experience driving growth in e-commerce and/or subscription businesses.
- A data-driven approach that uses testing and analytics to improve performance.
- Organized and detail-oriented, strong on both strategy and execution.
- Comfortable owning a channel end to end in a fast-moving, ambiguous environment.
Must-Have Requirements
- Authorized to work in the United States (no sponsorship required).
