Qualifications

• 3-5 years of experience in B2B email marketing, lifecycle marketing, or marketing automation.
• Hands-on expertise with marketing automation platforms integrated with a CRM.
• Experience with Dynamics 365 is a significant advantage.
• Demonstrated success in building and managing automated nurture journeys and lifecycle programs.
• Familiarity with supporting multiple audience types with tailored strategies.
• Strong analytical and reporting skills for performance measurement and optimization.
• Detail-oriented and collaborative with a focus on business results.

Responsibilities

• Own email strategy and automate journey-building for distinct audience segments.
• Build and optimize multi-step nurture logic to drive engagement and conversion.
• Develop tailored communications for association partners and B2B advertisers.
• Measure and report on the effectiveness of strategies to refine approaches.
• Collaborate with teams to align messaging with distinct audience goals.
• Continuously iterate on processes to enhance revenue growth and retention.

Benefits

• Flexible working hours and remote work options.
• Opportunities for professional development and growth.
• Collaborative company culture with a focus on innovation.
• Health and wellness benefits.
• Generous paid time off and holiday schedule.