Overview
The
East Coast Territory Manager will be responsible for managing and growing one of Beontag's established territories, covering:
Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania, Delaware, Maryland, West Virginia, and Virginia.This role is heavily focused on account management and customer retention, while also selectively developing new business. The Territory Manager will act as a trusted commercial and technical partner to customers, operating with a high level of independence and ownership while working closely with internal teams. The position plays a key role in regaining customer confidence, strengthening relationships, and driving sustainable growth during a recovery phase.
Responsibilities
- Protect, stabilize, and expand existing accounts, prioritizing high-touch, high-maintenance customers.
- Develop and execute a strategy to recover lost customers, reactivate inactive accounts, and selectively pursue new opportunities.
- Maintain a strong field presence, including frequent in-person customer visits; success in this role requires being on-site with customers.
- Balance farming and hunting activities, with a primary emphasis on account management and relationship building.
- Act with an entrepreneurial mindset, treating territory as a personal book of business with full ownership of results.
- Collaborate closely with Customer Service, Technical Service, Operations, and Product teams to ensure product availability, technical alignment, and service quality.
- Use CRM tools (e.g., HubSpot) to manage pipeline, report activity, and track performance.
- Represent Beontag at industry events and associations (e.g., TLMI) to strengthen market presence and professional networking.
- Support the implementation of best practices and SOPs, including sales processes, territory structure, and inventory discussion (min/max) with customers.
- Participate in warm transitions and introductions with key accounts to preserve relationship continuity and business history.
Qualifications
- Basic Qualifications (Non-negotiables):
- Current or recent experience in the Pressure-Sensitive Materials (PSA) industry, with the ability to speak credibly and independently about products, applications, and market dynamics.
- Residence within the territory is preferred. Candidates residing in close proximity will also be considered, provided they can effectively support the territory's customer base and meet the frequent in-person travel requirements.
- Proven experience managing a multi-state sales territory with full ownership of customer relationships.
- Strong account management capability, including handling demanding, high-maintenance customers.
- Willingness and ability to travel extensively within the territory and conduct frequent face-to-face meetings (50%-70%).
- Hands-on experience using CRM systems to manage pipeline, customer activity, and reporting.
- Preferred Qualifications (Nice to have)
- Bachelor's degree or equivalent professional experience.
- 5+ years of sales or business development experience in PSA, labeling, packaging, printing, or converting environments.
- Technical understanding of pressure-sensitive papers, films, liners, and label converting processes.
- Experience working with label converters, printers, or packaging customers across diverse end markets (food & beverage, medical, automotive, consumer goods, government).
- Strong communication, negotiation, and presentation skills, with the ability to engage customers at multiple levels.
- Familiarity with structured sales methodologies (e.g., Sandler) is a plus.
- Strong organizational skills and ability to manage priorities across a demanding territory.
