L brands

Director, Visual Merchandising - VS & PINK Beauty

L brands$125K — $150K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Fashion Merchandising, Art, Design, or related field
  • 8+ years of experience in Beauty visual merchandising and team leadership
  • Outstanding creative and visual merchandising skills with strong aesthetic sensibility
  • Deep understanding of product positioning strategies within Beauty
  • Strong knowledge of current Beauty visual and retail trends
  • Excellent written and verbal communication skills
  • Strong presentation and influence skills
  • Proficiency in MS Office Suite and Adobe creative software.

Responsibilities

  • Develop the Beauty Visual Merchandising strategy into compelling, brand-aligned concepts.
  • Own the full lifecycle of the Beauty visual merchandising experience from concept to execution.
  • Drive innovation by identifying new visual and merchandising approaches that enhance product presentation.
  • Oversee testing strategies to guide continuous improvement and deliver measurable business results.
  • Conduct regular store visits to assess execution and identify opportunities for refinement.
  • Lead, coach, and develop Beauty visual merchandising talent with clear direction and feedback.
  • Serve as a strong leader and cross-functional partner influencing decision-making at multiple levels.

Benefits

  • Comprehensive health insurance options
  • Employee discounts on products and services
  • Opportunities for professional development and growth
  • Flexible work schedules
  • Paid time off and holiday benefits
Full Job Description
The Director, Beauty Visual Merchandising is responsible for setting and leading the visual merchandising strategy that elevates Brand equity, drives commercial performance, and enhances the customer experience across the Beauty business. This role owns the end-to-end Beauty visual experience-translating Brand and Merchant priorities into scalable, executable direction across floorsets, launches, programs, and seasonal initiatives. The Director partners closely with Creative, Marketing, Merchandising, and Store Operations to ensure cohesive and elevated execution across all Beauty touchpoints. This role leads teams, influences senior stakeholders, and delivers a differentiated, premium brand experience in stores.

Responsibilities:
• Develop the Beauty Visual Merchandising strategy into compelling, brand-right concepts supporting fragrance, body care, gifting, and cross-category storytelling.
• Own the full lifecycle of the Beauty visual merchandising experience, from concept to execution.
• Drive innovation by identifying new visual and merchandising approaches that enhance product presentation, storytelling, and customer engagement.
• Oversee testing strategies and insights work to guide continuous improvement and deliver measurable business results.
• Stay current on industry trends, competitive landscape, and emerging Beauty merchandising best practices.
• Conduct regular store visits to maintain brand intimacy, assess execution, and identify opportunities for refinement.
• Lead, coach, and develop Beauty visual merchandising talent; provide clear direction, feedback, and performance management.
• Serve as a strong people leader and cross-functional partner, influencing decision-making at multiple levels of the organization.
• Provide project leadership by setting priorities, managing timelines, allocating resources, and ensuring successful delivery of seasonal and launch initiatives.
• Partner with cross-functional teams to align on Beauty visual strategies that support Path to Potential.
• Champion an elevated, cohesive Beauty shopping experience through visual merchandising, storytelling, and display execution in all store formats.

Click here for benefit details related to this position.
• Bachelor's Degree in Marketing, Fashion Merchandising, Art, Design, or related field
• 8+ years of experience leading Beauty visual merchandising strategy, execution, and team leadership
• Outstanding creative, design, and visual merchandising skills with strong aesthetic sensibility
• Deep understanding of product positioning strategies within Beauty (fragrance, body care, cosmetics)
• Strong knowledge of current Beauty visual and retail trends
• Excellent written and verbal communication skills
• Strong presentation and influence skills
• Proficiency in MS Office Suite, Adobe Illustrator, Adobe InDesign, and Adobe Photoshop

About L brands

Bath & Body Works, Inc. is an American specialty retailer based in Columbus, Ohio. It owns Bath & Body Works, posted $11.9 billion in revenue in 2021, and was listed as 248 on the 2020 Fortune 500 list of largest United States companies by revenue. In February 2020, L Brands announced the planned sale of its Victoria's Secret division to Sycamore Partners, a private equity firm. Under the agreement, Sycamore Partners would gain a 55% controlling stake in Victoria's Secret while L Brands would keep a 45% stake, leaving Bath & Body Works to become L Brand's sole business. The sale fell through in May 2020, although Wexner did step down as CEO as planned, replaced by Andrew Meslow. In March 2021, L Brands announced it would spin off Victoria’s Secret as a stand-alone publicly traded company, and then change its name to Bath & Body Works, Inc.
Learn more about L brands
Size
2,800 employees
Market Cap
$22.2 billion
Industry
Net Income
$845.3 million
Founded
1963
5 Year Trend
-0.5%
Revenue
$11.8 billion
NASDAQ

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