The RoleLead Circle's consumer-facing USDC initiatives end to end - owning both the product experience and the growth engine behind it. You will define what it feels like for everyday users to hold, move, and use USDC, and you will drive the acquisition, activation, retention, and monetization strategy that scales the consumer base. This role sits at the intersection of consumer product craft and growth, and leads a team responsible for delivering both.
What you'll be responsible forYou will own the vision, strategy, and roadmap for Circle's consumer USDC applications, accountable both for the quality of the user experience and for the growth outcomes it produces. You will define the product experience across the full user journey - from first touch through habitual use - and build the acquisition and growth plans that scale it, including the experimentation and lifecycle systems behind them. You will build and lead a team of product managers spanning core consumer experience and growth, and partner across Design, Engineering, Marketing, Data Science, and Compliance to deliver.
What you'll work on- Own the product vision, strategy, and roadmap for Circle's consumer-facing USDC experiences across web and mobile
- Define the end-to-end user experience - onboarding, funding, holding, sending, spending, and earning - with a bar for craft comparable to leading consumer apps
- Build and execute the acquisition and growth strategy: define the funnel, growth model, and channel mix that scale new-user acquisition and reduce CAC
- Own activation, engagement, retention, and monetization, using lifecycle and habit-forming loops to grow DAU/MAU and LTV
- Stand up a rigorous experimentation practice - A/B testing, funnel analysis, and growth metrics instrumentation - to drive continuous, data-driven improvement
- Build and lead a team spanning core consumer product and growth, setting priorities and coaching PMs
- Partner with Marketing and Data Science on attribution, referral/viral mechanics, and paid/organic channel optimization
- Partner with Compliance and Risk to ensure a fast, compliant consumer onboarding and money-movement experience
- Define the North Star metric and supporting KPIs, and report progress to executive leadership
What you'll bring to Circle- Extensive consumer product leadership experience at scale, including building and leading teams, at companies known for consumer product and growth craft
- Demonstrated ownership of both product experience and growth outcomes - a track record of moving acquisition, activation, retention, and monetization metrics
- Deep fluency in growth methodology: funnel design, experimentation/A/B testing, lifecycle marketing, and growth modeling
- Strong product taste and a high bar for consumer UX, paired with the analytical rigor to back decisions with data
- Track record of setting strategy and driving execution from concept through measurable, large-scale user growth
- Ability to lead through influence across Design, Engineering, Marketing, Data, and Compliance
- Clear, concise communication with the ability to align stakeholders around vision and trade-offs
Preferred Requirements- Experience in fintech, payments, wallets, or consumer finance products
- Familiarity with crypto, stablecoins, or digital assets, or the ability to make complex financial products feel simple to mainstream users
- Experience scaling a consumer product from early traction to mass adoption
- Exposure to AI-driven personalization, experimentation, or growth automation
Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Pay Range: $232,500 - $297,500
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