Job Description:
About the Role
We are looking for a strategic, results-oriented Director, Enterprise Regional Marketing to lead our marketing efforts across our U.S. & EMEA enterprise account segment. This is a highly visible individual contributor leadership role responsible for driving growth within existing customers while accelerating new customer acquisition across a portfolio of named accounts.
Reporting to the VP, Americas Regional Marketing, this role will serve as the primary marketing partner for Darktrace's U.S. & EMEA Enterprise business. You will work in close alignment with U.S. Enterprise Sales leaders and collaborate extensively across marketing functions and Customer Success to develop and execute integrated go-to-market strategies that drive measurable pipeline and revenue outcomes.
This role requires a unique blend of strategic thinking, executive engagement, customer marketing expertise, field marketing execution excellence, and strong commercial acumen. You will play a critical role in shaping how Darktrace engages enterprise CISOs, security leaders, security practitioners, and business stakeholders as organizations navigate increasingly complex cybersecurity and AI challenges.
If you thrive at the intersection of cybersecurity, AI innovation, customer growth, and enterprise GTM execution, we would like to meet you.
Key Responsibilities - What You Will Do to Drive Impact
Enterprise GTM Strategy & Leadership
- Build and execute the regional marketing strategy for Darktrace's U.S. & EMEA Enterprise segment, aligning programs and investments to business priorities and pipeline goals.
- Serve as the strategic marketing leader supporting the U.S. & EMEA Enterprise sales organization, acting as a trusted advisor to sales leadership and account teams.
- Develop segment-centric marketing plans that drive both expansion opportunities within existing customers and penetration into target enterprise accounts.
- Partner closely with Enterprise Sales, Product Marketing, Customer Success, Growth Marketing, Revenue Marketing, Partner Marketing, and Marketing Leadership to ensure alignment on priorities, messaging, campaigns, and business outcomes.
- Translate Darktrace's cybersecurity and Secure AI capabilities into compelling programs that resonate with CISOs, CIOs, security operations leaders, and practitioners.
Customer Expansion & Installed Base Growth
- Lead marketing programs focused on accelerating customer adoption of Darktrace's broader platform portfolio, with particular emphasis on Secure AI solutions.
- Design and execute lifecycle marketing initiatives that uncover upsell, cross-sell, and platform consolidation opportunities within existing enterprise customers.
- Partner with Audience Marketing and Account Teams to create executive engagement programs, customer advocacy initiatives, peer networking opportunities, and targeted expansion campaigns.
- Deliver customer-centric content, success stories, executive briefings, workshops, and thought leadership designed to advance customer maturity and increase platform adoption.
New Logo Acquisition
- Develop targeted marketing strategies for penetrating strategic enterprise accounts and acquiring net-new customers.
- Partner with sales teams to identify whitespace opportunities and build account-based acquisition programs tailored to priority industries and high-value prospects.
- Create compelling campaigns that communicate Darktrace's differentiated value in AI-Security.
- Leverage intent data, account intelligence, executive engagement, and multi-channel demand generation to accelerate awareness and pipeline creation.
Pipeline & Demand Generation
- Own marketing-sourced and marketing-influenced pipeline generation across the U.S. Enterprise segment.
- Build and execute integrated marketing programs that generate engagement, qualified opportunities, and revenue outcomes.
- Create highly targeted ABM strategies focused on named enterprise accounts and strategic buying committees.
- Plan, orchestrate, and execute programs, industry events, roundtables, workshops, webinars, and customer forums that create meaningful engagement and accelerate opportunities.
- Develop account-specific campaigns leveraging digital channels, field programs, executive engagement, customer insights, and partner ecosystems.
- Support enterprise sales teams with messaging, content, event activation, and demand generation activities that move opportunities through the sales cycle.
Channel Partner & Ecosystems
- Collaborate with partner marketing, channel partners, and alliances to co-market solutions and expand reach.
- Align plans and joint value propositions and partner-led motions tailored to enterprise missions with the sales and marketing teams.
Operational Excellence
- Define, track, and report on key performance indicators including engagement, pipeline creation, pipeline acceleration, customer expansion, campaign performance, and ROI.
- Build repeatable processes that improve marketing effectiveness, sales alignment, and scalability across the enterprise segment.
- Manage regional marketing budgets with accuracy, transparency, and a strong focus on business impact.
- Leverage data, analytics, and market insights to continuously optimize marketing programs and investment decisions.
What Skills and Experiences You Need
- Bachelor’s degree in marketing, Business, Communications, or related field.
- 8+ years of B2B marketing experience, including significant experience supporting enterprise sales organizations.
- Proven track record driving measurable pipeline growth, customer expansion, and revenue impact within enterprise technology organizations.
- Experience marketing cybersecurity, AI, SaaS, cloud, or enterprise software solutions.
- Strong understanding of enterprise buying journeys, complex stakeholder environments, and account-based marketing strategies.
- Demonstrated success partnering directly with enterprise sales leaders and field organizations to achieve pipeline and revenue targets.
- Experience developing and executing customer marketing programs focused on adoption, expansion, and retention.
- Strong analytical mindset with deep understanding of the marketing funnel, campaign measurement, forecasting, and marketing performance metrics.
- Ability to operate effectively in a fast-paced, high-growth environment with agility, accountability, and a bias for action.
- Experience working with executive stakeholders and influencing cross-functional teams without direct authority.
Willingness to travel up to 30%
Benefits:
100% medical, dental and vision insurance, plus dependents
Paid parental leave
Pet insurance Discount
Life insurance
Commuter benefits
401(k)
Employee Assistance Program
As a growing business strengthening its governance and controls, this role plays a part in supporting high standards of integrity and accountability.