General Motors

Performance Marketing Strategy & Operations Lead

General Motors • $140K — $186K *
US-AnywhereRemote in United States
Manufacturing & Automotive
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 8-10 years in performance marketing or related fields.
  • Experience in strategy within advertising agencies or consulting firms.
  • Strong knowledge of various digital marketing channels and measurement.
  • Proven track record in creating standards and frameworks for performance.
  • Ability to lead cross-functional initiatives in a matrixed environment.
  • Strong business acumen linking marketing to customer behavior.

Responsibilities

  • Define and implement GM's global performance marketing vision and standards.
  • Set clear expectations for strategy, planning, and measurement.
  • Create frameworks and playbooks for consistency across brands.
  • Identify process gaps and recommend enterprise solutions.
  • Translate business objectives into full-funnel performance marketing strategies.
  • Evaluate marketing levers beyond just spend optimization.
  • Monitor and improve the adoption of performance marketing standards.

Benefits

  • Medical, dental, and vision coverage.
  • Retirement savings plan options.
  • Flexible Spending Accounts and Health Savings Account.
  • Tuition assistance programs for continued education.
  • Employee assistance program for well-being support.
  • GM vehicle discounts and other employee perks.
Full Job Description
Job Description

The Performance Marketing Strategy & Operations Lead will help build and scale a consistent enterprise-wide approach to global performance marketing across General Motors. Reporting to the Director, Global Performance Marketing, this role will sit within the Global Performance Marketing COE and serve as an objective strategic partner to Cadillac, GMC, Buick, Chevrolet, and key global markets.

This leader will help translate the enterprise vision into practical standards, processes, operating rhythms, and activation principles across paid media, search, CRM, audience strategy, digital experiences & creative, lead generation & progression, measurement, and optimization.

The successful candidate will bring broad based performance and digital marketing expertise, deep analytical skills, and strong strategic problem solving mindset. They will challenge assumptions, turn ambiguity into clarity through hypothesis-driven problem solving, reconcile competing perspectives, and provide an impartial point of view focused on business outcomes and long-term capability. Comfort with back-of-the-envelope analytics and a willingness to experiment aggressively with AI are also important.

Major Duties and Responsibilities:

Performance Marketing Standards and Governance

  • Partner with the Director, Global Performance Marketing to define and implement GM's enterprise performance marketing vision, principles, standards, and operating model.


  • Set clear expectations across strategy, planning, activation, optimization, experimentation, measurement, and executive communication.


  • Create scalable frameworks, playbooks, templates, definitions, and decision tools that improve consistency across brands, channels, agencies, and markets.


  • Identify gaps in processes, capabilities, tools, and ways of working, and recommend practical enterprise solutions.


Integrated Performance Marketing Strategy

  • Help brands and cross-functional partners translate business objectives into integrated, full-funnel performance marketing strategies.


  • Connect channel plans and performance indicators to customer behavior, brand health, commercial outcomes, and marketplace conditions.


  • Evaluate the full set of business and marketing levers-including media, CRM, search, audiences, creative, site experience, offers, incentives, inventory, and channel mix-rather than defaulting to spend optimization alone.


  • Provide an objective enterprise perspective on strategic choices, priorities, activation plans, and optimization opportunities, weighing business impact, customer value, incrementality, efficiency, scalability, feasibility, and strategic fit.


  • Identify cross-brand patterns, risks, opportunities, and transferable best practices.


Channel Activation and Optimization Excellence

  • Partner with Media, CRM, Digital, Site, Creative, Analytics, Sales, and agency teams to connect strategy with in-market execution.


  • Promote disciplined optimization that balances near-term performance with long-term brand health.


  • Help teams distinguish execution issues, measurement limitations, marketplace conditions, and true strategic performance gaps.


Process, Operating Rhythm, and Standardization

  • Design and improve repeatable processes across annual planning, campaign development, activation, optimization, performance reviews, and post-campaign learning.


  • Build consistent operating rhythms for cross-brand reviews, opportunity identification, escalation, decision-making, and action tracking.


  • Monitor adoption of enterprise standards, identify barriers, and help teams improve implementation.


Objective Strategic Counsel and Cross-Functional Influence

  • Serve as a trusted, impartial advisor, grounding recommendations in customer needs, business context, performance evidence, and enterprise strategy.


  • Challenge assumptions constructively and surface tradeoffs, risks, and unintended consequences.


  • Build alignment across Marketing, Media, CRM, Digital, Site, Creative, Sales, Finance, Research, Analytics, Data Science, Technology, agencies, and global markets.


  • Develop concise, executive-ready narratives that explain what is happening, why it matters, and what actions should follow.


Capability Building and Global Scale

  • Coach brand teams, functional partners, and agencies on performance marketing strategy, activation, optimization, and decision-making.


  • Partner with Performance Marketing Leads across brands and markets to increase adoption, share learning, and scale effective approaches.


  • Establish a common performance marketing language across GM while enabling appropriate local-market adaptation.


Qualifications:

Required Qualifications

  • Bachelor's degree.


  • Approximately 8-10 years of experience in performance marketing, digital marketing, marketing strategy, channel planning, activation, or related disciplines.


  • Strategy experience within an advertising or media agency, management consulting firm, or similar advisory environment.


  • Strong knowledge of paid media, search, social, programmatic, CRM, audience strategy, website and conversion optimization, experimentation, attribution, and performance measurement.


  • Demonstrated success creating standards, frameworks, processes, playbooks, or operating models that improve organizational performance.


  • Ability to lead complex cross-functional work and influence stakeholders in a highly matrixed organization.


  • Strong business acumen, with the ability to connect marketing choices to customer behavior, demand, sales, inventory, pricing, incentives, competitive activity, and market dynamics.


  • Ability to distill complex data and information into clear strategic implications, decisions, and executive-ready recommendations.


  • Strong facilitation, communication, relationship-building, and change-management skills, with the objectivity to challenge constructively and build trust across teams.


Preferred Qualifications:

  • Experience supporting multiple brands, business units, regions, or markets from a centralized center of expertise or enterprise strategy function.


  • Comfort with back-of-the-envelope business analysis across the digital commerce and omnichannel funnel.


  • Experience in automotive, retail, consumer products, technology, financial services, or another complex omnichannel industry.


  • Ability to bring structure to ambiguity, turning broad objectives into repeatable processes and clear standards.


  • Experience working globally and adapting enterprise frameworks to local-market needs.


  • Familiarity with marketing technology, customer data, analytics, dashboards, measurement frameworks, and data visualization.


Compensation:

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.
  • The salary range for this role is ($140,100 - $186,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.


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About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

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General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

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At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

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Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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