Crunch Fitness

Director, Strategic Initiatives

Crunch Fitness$100K — $130K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Operations, or related field, or equivalent experience.
  • 8+ years in program or project management supporting large, cross-functional initiatives.
  • Successful track record executing high-priority enterprise programs from planning to completion.
  • Confidence to lead discussions with C-level executives and key stakeholders.
  • Highly organized and capable of managing multiple concurrent projects without losing focus.
  • Proficiency in PMO tools like Jira or Asana for effective project tracking.
  • Strong written and verbal skills to convey complex information clearly.

Responsibilities

  • Own end-to-end project management of enterprise-level initiatives, including planning and execution.
  • Develop and maintain a comprehensive view of all active and completed projects.
  • Collaborate with senior management to set project objectives and resource needs.
  • Lead recurring project meetings to ensure cross-functional alignment and address issues.
  • Maintain detailed logs of Risks, Assumptions, Issues, and Dependencies while communicating them to stakeholders.
  • Create executive-level status reports that provide timely updates on project health.
  • Oversee change management planning and communication for major projects.

Benefits

  • Salaried Flexible PTO
  • Paid Holidays
  • Subsidized health insurance (health, dental, vision) for full-time roles
  • Employer Paid Basic Life and AD&D
  • Health Savings Account (HSA)
  • Voluntary Supplemental Life Insurance for employee, spouse, and child
  • Free gym membership
Full Job Description
Director, Strategic Initiatives

Full Time, Salary

Job Family: HQ Support

Location: HQ - Austin, TX - not remote

Reports to: CRO

Position Overview

The Director, Strategic Initiatives will serve as the company's lead program manager for our highest-priority, cross- functional initiatives. This role sits at the center of execution-partnering with C-level leaders and functional teams to structure complex programs, drive disciplined execution, and ensure that strategic priorities move from plan to reality on time and on target. This leader brings the organization, rigor, and gravitas to run the room with senior executives while staying close enough to the details to unblock teams and keep initiatives moving forward.

What You'll Do:
  • Program manage the company's highest-priority, cross-functional strategic initiatives from kickoff through completion
  • Build and maintain program plans, timelines, milestones, and dependencies across multiple concurrent initiatives
  • Lead recurring steering committee and stakeholder meetings, including sessions with C-level executives, to report status, surface risks, and drive decisions
  • Identify risks, roadblocks, and resource gaps early, and drive them to resolution before they impact timelines
  • Partner with functional leaders and workstream owners to hold teams accountable to commitments and deadlines
  • Maintain PMO tools (e.g., Jira, Asana) to track progress, ownership, and deliverables across initiatives
  • Communicate initiative status, risks, and outcomes clearly to leadership and cross-functional stakeholders


What Success Looks Like:
  • High-priority initiatives are delivered on time, on scope, and with clear accountability
  • C-level leaders trust this role to run steering committee meetings and drive decisions in the room
  • Cross-functional teams have clarity on priorities, owners, and deadlines at all times
  • Risks and roadblocks are surfaced early and resolved before they become escalations
  • PMO tools and reporting give leadership a real-time, accurate view of initiative health
  • The role is seen as the go-to program manager for the company's most important work


About You:

You are a driven, highly organized program manager who thrives on bringing structure to complexity. You have the confidence and gravitas to walk into a room full of C-level leaders, run the meeting, and leave with clear decisions and next steps. You don't wait to be told what's next-you anticipate risks, chase down open items, and hold people accountable without being asked twice. You know how to partner across functions, and you are fluent in the tools of the trade (Jira, Asana, and similar PMO platforms), using them to keep initiatives on track, not just to check a box. You balance urgency with precision, and you take genuine ownership of outcomes, not just tasks. Whether managing one flagship initiative or juggling several at once, you bring discipline, clarity, and follow- through to everything you touch.

Responsibilities:
  • Own the end-to-end project management of all enterprise-level initiatives, including scope definition, planning, execution, monitoring, and close-out.
  • Develop and maintain a company-wide project portfolio view, ensuring visibility into all active, pending, and completed projects.
  • Partner with department heads and senior leadership to define project objectives, success metrics, and resource requirements.
  • Drive cross-functional alignment by leading recurring project check-ins, stakeholder reviews, and escalation forums.
  • Maintain detailed RAID logs (Risks, Assumptions, Issues, Dependencies) and proactively manage and communicate them to stakeholders.
  • Develop executive-level project status reports and dashboards that provide clear, accurate, and timely project health updates.
  • Lead change management planning and communication for major organizational initiatives.
  • Build, coach, and influence project contributors across departments who may not report directly to you.
  • Evaluate and continuously improve the company's PM tools, templates, and methodologies.
  • Partner with Finance to track project budgets, flag variances, and report on ROI.


Required Qualifications:
  • Bachelor's degree in Business, Operations, or a related field - or equivalent experience.
  • 8+ years of experience in program management, project management, or related roles supporting large, cross-functional initiatives
  • Proven track record of successfully executing high-priority, enterprise-level programs from planning through completion
  • Confidence and presence to lead meetings with C-level executives and drive alignment among senior stakeholders
  • Highly organized, detail-oriented, and able to manage multiple concurrent workstreams without losing sight of priorities
  • Proficiency with PMO and collaboration tools (e.g., Jira, Asana, or similar)
  • Strong written and verbal communication skills, with the ability to distill complex information for executive audiences
  • Self-directed and driven, with a bias toward action and follow-through


Preferred Qualifications:
  • PMP, PgMP, or equivalent project management certification.
  • Experience in multi-unit retail, fitness, hospitality, or franchise operations.
  • Familiarity with change management frameworks (Prosci, ADKAR, or similar).
  • Experience building or scaling a PMO (Project Management Office) from the ground up.
  • Exposure to HR, Marketing, and Technology project workstreams simultaneously.
  • MBA or advanced degree in a relevant field.
  • Experience working in a high-growth or private equity-backed organization


Travel:

Limited travel to visit gyms across Texas, Oklahoma, Missouri, New Mexico, and Minnesota

Benefits
  • Salaried Flexible PTO
  • Paid Holidays
  • Subsidized health insurance coverage (health, dental, vision) for full time positions
  • Employer Paid Basic Life and AD&D
  • HSA
  • Voluntary Supplemental Life Insurance for employee, child, and spouse
  • Free gym membership

About Crunch Fitness

Crunch was founded in a basement level aerobics studio in New York City’s East Village in 1989 by Doug Levine. With the collaboration of exercise instructors the group fitness programming was started at Crunch. Today there are more than 500,000 gym members across the US and operations recently extended to Australia.

Crunch Fitness Careers

There has never been a better time to join the vibrant team at Crunch Fitness—the leading network of fitness centers known for its energetic atmosphere and diverse offerings.

Work You’ll Do

Join Crunch Fitness's industry-leading team to assist individuals in achieving their fitness and wellness goals. At Crunch Fitness, the focus is on transforming lives through dedication, innovation, and leadership in the fitness industry. Lead in a unique role within the marketplace, at the convergence of health, wellness expertise, and digital innovation. Work alongside a dynamic team of fitness and health advisors to help members navigate their personal fitness journeys. Collaborate with the most passionate group of fitness professionals—dedicated to fostering a culture of growth, diversity, and innovation.

Introducing the Crunch Fitness Professional Growth Path

The team is building a market-leading program to offer job opportunities that allow for personal and professional development within the fitness industry.

Do Innovative Work

Join the largest group of fitness experts—dedicated professionals at the intersection of health, industry expertise, and digital innovation.

Drive Innovative Work

Deliver targeted fitness solutions through a depth and breadth of training experience and innovation that’s second to none.

Be Part of a Great Team

Engage in a wide range of fitness technology and harness the unparalleled capabilities, global scale, and joint solution development of a leading team.

Future-proof Your Career

Advance as far as your ambition takes you with near-limitless opportunities to grow your career with unmatched training, development, and certification support.

Explore

Discover how Crunch Fitness leads the way in predictive health maintenance and innovative fitness solutions that cater to a diverse clientele.

The Crunch Fitness Leadership and Innovation Initiative

The combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their personal health and fitness. Clients across the globe look to Crunch Fitness for new strategies and solutions to drive health innovation and growth in the digital era.

Stay Connected

Join the Team

Search open positions that match your skills and interest. Crunch Fitness seeks passionate, curious, creative, and solution-driven team players. SEARCH CRUNCH FITNESS JOBS

Keep Up to Date

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Learn more about Crunch Fitness
Size
1,001 employees
Industry

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