Director, Strategic Communications

Gap, Inc.

$150K — $200K *
Business Services
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years in corporate communications, PR, or executive communications in Business, Fashion, or Entertainment sectors.
  • Exceptional writing, editing, and storytelling abilities.
  • Strong business and industry acumen.
  • Ability to work efficiently in fast-paced environments.
  • Culturally fluent with a deep understanding of media dynamics across multiple platforms.

Responsibilities

  • Develop thought leadership content, including op-eds and social media posts, to position the executive as an industry expert.
  • Craft narratives, speeches, and presentations aligning with corporate goals.
  • Create internal communications such as town hall scripts and manage external media relations.
  • Advise the executive on communication strategy, including media training and presentation delivery.
  • Build and manage relationships with journalists and stakeholders, pitching stories and securing interviews.
  • Monitor media coverage and lead crisis communications, ensuring coordinated messaging across teams.
  • Manage press schedules, appearance logistics, and track media impact.

Benefits

  • High-profile executive visibility and influence role.
  • Dynamic work environment at the intersection of business, fashion, and entertainment.
  • Opportunities for strategic thought leadership development.
  • Engagement with diverse media channels and audiences.
  • Access to high-level executive experiences and interactions.
Full Job Description
About the Role
We are seeking an experienced, strategic, and highly discreet Director of Strategic Communications to lead and execute all public-facing communications for a high-profile executive in business, fashion and entertainment as a member of the Gap Inc Communications & Engagement organization and Executive Communications team. This role is responsible for shaping executive visibility and influence, managing media and stakeholder relationships, driving thoughtful thought leadership, and safeguarding reputation in a fast-paced, high-impact business environment.

The ideal candidate is strategic, proactive, measured, and calm under pressure, with strong business and industry acumen and a deep understanding of how executive narratives intersect with corporate strategy. They are culturally fluent and highly knowledgeable about media dynamics across traditional, digital, and social platforms, with a demonstrated ability to position leaders as credible, authoritative voices within the business, fashion and entertainment industry.What You'll Do
  • Thought Leadership: Developing content to establish the executive as an industry expert, including op-eds and, social media, and conference content.

  • Message DevelopmentCrafting narratives, speeches, social captions, and presentations that align with voice and company goals.

  • & External Comms: Creating internal updates, Q&As, town hall scripts, and managing external media relations or press releases.

  • Coaching: Advising the executive on communication strategy, media training, and presentation delivery.

  • Stakeholder : Building relationships with partners, journalists, and internal teams.  Pitch stories, secure interviews, and manage press placements across print, digital, broadcast, and podcasts.

  • Media Relations: Monitor media coverage, public sentiment, and emerging issues in real time. Lead crisis communications efforts including rapid responseAdvise on sensitive issues, or breaking news affecting the public figure. Coordinate messaging across teams to ensure consistency and accuracy.

  • Operations & Coordination: Manage press and appearance calendars, embargoes, exclusives, and media logistics. Prepare executive for interviews, appearances, and press events. Track KPIs, media impact, and publicity outcomes.

Who You Are
  • Experience: 15+ years in corporate communications, PR, or executive-level communications in the Business, Fashion or Entertainment industry. 

  • Skills: Exceptional writing, editing, and storytelling skills; ability to work at pace.

  • Attributes: Speed, agility, high discretion, strategic thinking, and the ability to influence. 

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