MGM Resorts International

Director Social Media (Corporate)

MGM Resorts International • $110K — $130K *
Las Vegas, NV 89110In-Person
Hospitality & Recreation
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's Degree preferred
  • 4+ years of experience managing social media teams
  • 6+ years of experience in social media marketing or brand strategy
  • Proven track record in digital marketing and online community engagement
  • Strong leadership and strategic planning skills

Responsibilities

  • Lead and develop a high-performing social media team
  • Oversee social media strategy from ideation to optimization
  • Translate corporate priorities into localized campaigns
  • Manage editorial workflows and brand safety protocols
  • Utilize social management tools for efficiency and reporting
  • Coordinate integrated social media campaigns supporting business objectives
  • Analyze performance metrics and convey strategic insights

Benefits

  • Wellness incentive programs for physical and mental health
  • Discounts on hotel, food, retail, and entertainment
  • Free employee meals in the dining room
  • Complimentary parking for employees
  • Health and income protection benefits for eligible staff
  • Opportunities for professional and personal development
Full Job Description
Las Vegas, Nevada

THE JOB:

The Director of Social Media is responsible for serving as a key strategic and operational leader in expanding the Company's brand story across all social media platforms and owned channels, while overseeing the social presence of individual MGM Resorts brands and key business verticals. Depending on organizational alignment, the Director may focus on leading the brand story, community engagement, and brand reputation management processes, or could focus on building, scaling, and managing the editorial, workflow, and governance frameworks for a centralized Social Media Center of Excellence. This leader will guide a team of social media managers and strategists to create content and editorial calendars that drive engagement, support brand reputation, and ensure strict collaboration on brand standards, voice, and tone. All duties are to be performed in accordance with departmental and MGM Resorts policies, practices, and procedures.

THE DAY-TO-DAY:
  • Lead, coach, and develop a team of social media managers and strategists, setting clear performance goals, establishing workload priorities, and building individual growth plans to foster a high-performance culture
  • Inform and oversee the execution of social media strategy, from audience insight and content ideation through to editorial planning, publishing, and optimization, ensuring all plans align with corporate business outcomes
  • Translate enterprise priorities into localized, property-level social campaigns, partnering with cross-functional teams such as Brand Marketing, Food and Beverage, Entertainment, Public Relations, and Paid Media
  • Oversee the social media operating model for assigned business verticals, which could include defining editorial workflows, establishing brand safety governance, managing approval frameworks, and stewarding assigned budgets
  • Lead the selection, enablement, and daily utilization of enterprise social management and listening platforms (such as Sprinklr or Emplifi) to optimize team workflows, maintain brand standards, and enhance social reporting
  • Coordinate and deliver integrated paid and organic social campaigns that support business partner objectives, leading production budgeting, accruals, vendor coordination, and return on investment tracking
  • Direct teams to utilize a variety of data, social listening tools, and audience insights to analyze online conversations and translate performance metrics into executive-ready strategic narratives
  • Build and animate motion graphics, templates, lower thirds, or brand assets, or could oversee teams and external agencies tasked with delivering these creative assets to ensure the company brand promise is met
  • May evaluate, test, and champion emerging social platforms, content formats, and artificial intelligence assisted workflows while establishing governance rules to protect brand safety
  • May drive influencer marketing initiatives and coordinate with external partners to amplify product offerings, resort experiences, and expand brand reach


THE IDEAL CANDIDATE:
  • Bachelors Degree preferred
  • 4+ Years of Prior Relevant Experience in leading and developing a team of social media managers required
  • 6+ Years of Prior Relevant Experience in social media marketing, online community engagement, digital marketing, or brand strategy required


THE PERKS & BENEFITS:
  • Wellness incentive programs to help you stay healthy physically and mentally
  • Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
  • Free meals in our employee dining room
  • Free parking on and off shift
  • Health & Income Protection benefits (for eligible employees)
  • Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community


VIEW JOB DESCRIPTION:

https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=19455

Are you ready to JOIN THE SHOW? Apply today!

About MGM Resorts International

MGM offers building operations, building maintenance, facilities management, lease administration, property accounting, financial reporting, contract management, and construction management services. They manage multifamily market-rate housing for property owners and residents.

MGM Resorts International Careers

Join the vibrant team at MGM Resorts International, a global leader in hospitality and entertainment, and experience a career filled with innovation, leadership, and growth. As part of our dynamic team, you will have the opportunity to work alongside the best professionals in the industry and contribute to an environment rich in diversity and inclusivity.

Work You’ll Do

At MGM Resorts International, we are committed to creating memorable experiences for our guests and providing unparalleled service. Whether you are interested in hotel operations, casino management, or culinary arts, we offer a variety of job opportunities that will allow you to showcase your skills and advance your career.

Transform Your Career

Lead and innovate with MGM Resorts International, where we encourage professional growth and leadership development through robust training programs and hands-on experience. Our commitment to innovation and excellence has made us a leader in the hospitality industry, and by joining our team, you can be a part of that legacy.

Join a Leading Team

Collaborate with a diverse group of talented individuals who are passionate about hospitality and entertainment. MGM Resorts International is home to a team of over 50,000 dedicated professionals, all working together to bring our unique brand of excitement and luxury to guests around the world.

Introducing the MGM Resorts International Career Development Program

We are proud to offer a comprehensive career development program designed to nurture your professional growth and prepare you for leadership roles within the company. From internships to full-time positions, MGM Resorts International provides a pathway for career advancement and personal achievement.

Innovate and Lead

Participate in groundbreaking projects and initiatives that set the standard for the hospitality industry. At MGM Resorts International, your innovative ideas and proactive approach to problem-solving will drive the success of our company and redefine the guest experience.

Be Part of a Great Team

Experience a company culture that values teamwork, communication, and respect. At MGM Resorts International, we believe that every team member plays a crucial role in our success, and we are committed to fostering an inclusive workplace where everyone can thrive.

Future-Proof Your Career

With MGM Resorts International, the sky is the limit when it comes to your career potential. Take advantage of our extensive training and development programs, benefit from mentorship and networking opportunities, and build a resume that stands out in the competitive hospitality industry.

Explore Job Opportunities

Discover the exciting employment opportunities at MGM Resorts International. From front-line positions to executive roles, we offer a range of career paths that cater to a variety of interests and expertise.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, and solution-driven team players who are ready to take their career to the next level.

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Learn more about MGM Resorts International
Size
42,000 employees
Market Cap
$12.9 billion
Industry
Hospitality & Recreation
Net Income
-$1 billion
Founded
2000
5 Year Trend
+0.4%
Revenue
$5.1 billion
NASDAQ
MGM
* Ladders Estimates

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