Mastec Inc

Senior Manager, Social Channel & Creator Marketing - TikTok

Mastec Inc$120K — $135K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6-8 years of experience in social media management
  • Team leadership experience
  • Preferred experience in the beauty or haircare industry
  • Expertise in video storytelling and TikTok analytics
  • Extensive experience with TikTok Shop and working with affiliate creators
  • Proficiency in PowerBI and Microsoft Excel
  • Experience managing large budgets and financial resources

Responsibilities

  • Drive social entertainment strategies for brands on TikTok
  • Develop and execute TikTok-first content strategies
  • Collaborate with creative, brand, and digital commerce teams
  • Maintain understanding of platform algorithms and trends
  • Manage TikTok creator partnerships across all tiers
  • Oversee the creation of engaging short-form video content
  • Analyze performance metrics and lead evaluations with partners

Benefits

  • Affordable health insurance from day 1
  • Paid time off including vacation, holidays, and volunteer days
  • 401k matching and employee share plan
  • 12-week gender-neutral parental leave and family support programs
  • Opportunities for career growth and skill development courses
Full Job Description
Dare to learn new skills, advance in your career andmake an impact at Henkel. What you'll do
  • The Senior Manager, Social Channel & Creator Marketing is the driving force behind the brand's (SexyHair, DevaCurl, STMNT, and MyDentity) social entertainment strategies on TikTok
  • Develop and execute TikTok-first content strategies across brands - building an always-on entertainment engine that fuels advocacy, brand fame, and traffic to our digital commerce ecosystem
  • Collaborate closely with the Director, Creative, Brand, and Digital Commerce teams, ensuring optimal strategy and growth of TikTok and TikTok Shop for maximum reach and ROI
  • Maintain deep understanding of platform algorithms, content formats, and best practices to stay ahead of emerging trends
  • Ensure TikTok plays a distinct yet integrated role within the MSDS social ecosystem (alongside Meta and YouTube)
  • Identify, onboard, and manage TikTok creators across micro, nano, and professional tiers to deliver high-quality, authentic content
  • Build and maintain relationships with top creators and platform reps, ensuring MSDS remains an early adopter and innovation partner
  • Oversee the creation of short-form video content - trend-based, educational, and entertainment-led
  • Develop a content calendar balancing campaign moments with always-on storytelling and trend participation
  • Track and analyze performance metrics including reach, engagement, content efficiency, and conversion
  • Lead regular platform reviews with internal and external partners
  • Manage and mentor Social Content Managers per brand
  • Foster a high-energy, experimentation-driven team culture that thrives on creativity and accountability
  • Partner cross-functionally with Meta and YouTube counterparts to share insights and align multi-platform strategies
What makes you a good fit
  • 6-8 years of relevant experience in building and maintaining social media platforms
  • Experience managing a team
  • Experience in the beauty or haircare industry is preferred
  • Expertise in video storytelling, content production, and TikTok analytics
  • Extensive experience with growing businesses on TikTok Shop, Seller Center, and working with affiliate creators
  • Knowledge of PowerBI and Microsoft Excel
  • Ability to lead a creative team that operates under ROI-based incentives
  • Experience working within large budgets and allocating financial resources
Some benefits of joining Henkel
  • Health Insurance: affordableplans for medical, dental, vision and wellbeing starting on day 1
  • Work-Life Balance:Paid time off including sick, vacation, holiday and volunteer time, flexible& hybrid work policies (depending on role), and vacation buy / sellprogram
  • Financial: 401kmatching, employee share plan with voluntary investment and Henkel matchingshares, annual performance bonus, service awards and student loanreimbursement
  • Family Support:12-week gender neutral parental leave (up to 20 weeks for parents givingbirth), fertility support, adoption & surrogacy reimbursement, discountedchild and elderly care, and scholarships
  • Career Growth: diversenational and international growth opportunities, access to thousands of skillsdevelopment courses, and tuition reimbursement

Thesalary range for this role is $120000.00 and $135000.00. This range represents thegood-faith minimum and maximum wages the Company reasonably expects to offerfor this role at the time of posting. In addition to base salary, thisposition may be eligible for incentive pay or other forms of compensation, asapplicable. The Company also offers a comprehensive benefits package asdescribed above. Actual compensation will be based on factors such as thecandidate's skills, experience, education, training, and work location. Thisposting is intended to comply with all applicable state and local paytransparency laws.

About Mastec Inc

MasTec is an infrastructure engineering and construction company that serves the utility, communications, and government industries. The company is specialized in the engineering, building, installation, maintenance, and upgrade of energy, utility, and communications infrastructure, including electrical utility transmission and distribution; power generation; natural gas and petroleum pipelines; wireless, wireline, and satellite communications; wind and solar farms; and water and sewer systems. MasTec was founded in 1994 and is based in Coral Gables, Florida.

Mastec Inc Careers

Join the dynamic team at Mastec Inc, a leader in infrastructure construction, where innovation meets professional excellence, creating a thriving environment for career growth. At Mastec Inc, we are committed to building a diverse and inclusive workforce, reflecting our dedication to leadership and innovation in the industry.

Work You'll Do

At Mastec Inc, you'll be part of a company that values your skills and supports your professional growth. Our team is at the forefront of the construction industry, leading projects that redefine landscapes and communities. With Mastec Inc, your work will not only be challenging and rewarding but also pivotal in shaping the future of infrastructure.

Explore Job Opportunities

Whether you're a seasoned professional or just starting your career, Mastec Inc offers a range of job opportunities and employment paths, including full-time positions and internships. Our hiring process is designed to be transparent and engaging, ensuring that every candidate is equipped to succeed from the interview through to their long-term career journey.

Innovate and Lead

Join a culture of innovation where your ideas can lead to significant advancements in construction methods and technologies. Mastec Inc encourages a culture of leadership and continuous improvement, where every team member is a key player in driving success.

Grow With Us

Career growth at Mastec Inc is not just a possibility—it's a priority. We are dedicated to providing professional development and diversity training that ensures every employee has the tools to advance and excel. From networking opportunities within the industry to leadership training programs, your potential for growth is limitless.

Benefits and Culture

Mastec Inc is proud to offer competitive benefits that support the health, well-being, and financial security of our employees and their families. Our culture is built on a foundation of respect, integrity, and commitment, making Mastec Inc not just a great place to work, but a community.

Internship Programs

Kickstart your career with a Mastec Inc internship, where you can apply your academic knowledge in a real-world setting. Gain invaluable experience, develop essential industry skills, and build a network of professional contacts. Our internships provide a robust platform for learning and growth, setting the stage for a successful career.

Join Our Team

Ready to take the next step in your career? Explore the open positions at Mastec Inc and find where your skills, passion, and ambitions can make a difference. We are continuously looking for curious, creative, and solution-driven team players who are ready to drive innovation and excellence in the construction industry.

Stay Connected

Keep up to date with the latest at Mastec Inc through our careers blog. Gain insider perspectives, industry-leading insights, and career tips that you can put to use today—all from the people who work here.

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Learn more about Mastec Inc
Size
27,000 employees
Market Cap
$6.4 billion
Industry
Net Income
$322.8 million
Founded
1929
5 Year Trend
+9.1%
Revenue
$6.3 billion
NASDAQ

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