IPG MediaBrands

Director, SEO

IPG MediaBrands$150K — $155K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in online marketing, analytics, and SEO; candidates without SEO experience will not be considered.
  • Strong leadership skills with a track record of managing and inspiring search teams.
  • Proficient in HTML; technical web skills required.
  • Expertise in Microsoft Office Suite, specifically Outlook, Excel, PowerPoint, and Word.
  • No college degree is required, emphasizing real-world experience over formal education.

Responsibilities

  • Lead SEO initiatives for a key account.
  • Serve as the main point of contact for clients, partner agencies, and internal teams.
  • Implement actionable SEO strategies that demonstrate measurable ROI for clients.
  • Support onboarding of new clients for a seamless transition.
  • Identify opportunities to upsell SEO services during strategic planning sessions.
  • Advocate for SEO’s inclusion in agency RFP processes.
  • Collaborate with cross-functional teams to maintain profitability and quality.

Benefits

  • Medical and dental coverage.
  • 401(k) plan with employer contributions.
  • Flexible spending options for healthcare expenses.
  • Life insurance and short/long-term disability support.
  • Employee discount programs and stock purchase opportunities.
  • Paid family leave to help employees balance work and personal life.
Full Job Description
Position Summary

You will serve as the primary day-to-day client contact on a specific piece(s) of business. This role involves deep client vertical knowledge which leads to managing the account and developing and executing innovative search engine optimization (SEO) programs that address clients' strategic objectives. You will also be responsible for the development of strong SEO teams leading the execution of world-class SEO programs.
Responsibilities
  • Lead SEO engagements for a major account.
  • Act as a relationship liaison between the client, partner agencies, and the search practice.
  • See projects through to the end, turning actionable recommendations into verifiable client ROI.
  • Ramp up new clients as they are brought onboard to enable smooth transitions.
  • Work with client business partners to upsell SEO and increase scope during annual planning.
  • Ensure SEO gets a seat at the table when it comes to digital agency of record (AOR) RFPs.
  • Partner with operations and finance teams to ensure profitable engagements.
  • Collaborate with directors in other cities to maintain a consistent level of service internationally.


Required Skills & Experience
  • Exceptional experience in online marketing, analytics, web development, and content creation; candidates who do not possess at least some SEO experience will not be considered.
  • Exceptional experience in growing, managing, and inspiring search teams with strong leadership abilities.
  • Specific past experience with HTML is required.
  • Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word.
  • KINESSO does not require candidates to have a college degree


Desired Skills & Experience
  • Ability to manage and prioritize multiple projects and tasks simultaneously.
  • Proven ability to represent company philosophies and expertise to external parties.
  • Continued enthusiasm towards the medium and the desire to constantly educate oneself.
  • Consistent organizational skills, attention to detail, and accuracy when working with numbers.
  • Understanding of the search industry including key players, vendors, and technologies
  • Talent for gleaning insights from web analytics platforms (e. g. Adobe Analytics, Google Analytics)
  • Proven ability to collaborate with and persuade team leads from other departments.
  • Attention to detail and the ability to convey technical concepts to non-technical audiences.


Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Salary Range

$150,000-$155,000 USD

About IPG MediaBrands

The Interpublic Group of Companies, Inc. is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Learn more about IPG MediaBrands
Size
13,000 employees
Industry
Founded
2009

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