Coca Cola Refreshments Canada

Director, Sales - Food Service On Premise

Coca Cola Refreshments Canada$151K — $170K *
Food & Beverages
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of related sales experience.
  • 5+ years of leadership experience managing sales teams.
  • University degree or college diploma in Marketing, Business Administration, or a related field required.
  • Proven expertise in developing and executing strategic visions.
  • Strong influencing, negotiation, and relationship management skills with senior executives.
  • Exceptional project management skills with a focus on problem-solving and delivery.
  • Performance-driven and capable of meeting tight deadlines.

Responsibilities

  • Establish and implement a long-term strategic vision for maximizing customer growth.
  • Build comprehensive short- and long-term plans based on customer needs and market opportunities.
  • Collaborate with cross-functional teams to ensure cohesive customer strategies.
  • Travel to client locations as necessary to enhance business relationships.
  • Engage with senior-level buyers to develop and enact strategic growth plans.
  • Identify and drive opportunities for incremental volume and market growth with your team.
  • Tailor strategies according to local market conditions and consumer insights.

Benefits

  • Opportunity to shape and influence significant national partnerships.
  • Support for professional development and team leadership growth.
  • Access to cross-functional collaboration within the Coca-Cola Canada System.
  • Exposure to high-visibility, strategic decision-making processes.
  • Contributions to innovative strategies with an emphasis on sustainable growth.
Full Job Description
Role Details

Location: Canada
Reports to: Senior Director, Sales, FSOP
Direct reports: National Account Executive and Account Executive
Salary: The full base salary range for this position is from $151,200 - $170,000 annually. The starting base salary offered is based on market location and may vary depending on job-related knowledge, role complexity, skills, experience, and internal equity.
Posting End Date: October 3rd 2026

About This Opportunity

Help shape the future of a large and dynamic food service on premise national partnership!

At Coke Canada Bottling, we are accelerating toward an ambitious future. Through Accelerate 2030, we are evolving how we grow, serve our customers, and win together.

We are looking for a bold, commercially driven leader to shape the future of one of our largest national customer partnerships.

The Director, Sales - Food Service On Premise is responsible for the development and execution of strategic sales plans and providing leadership to a team of Account Executives, specifically the Food Service on Premise (FSOP) channel. Insuring continuous understanding and growth to our Food service chain customers -bringing teams from across Coke Canada Bottling together to unlock sustainable, profitable growth.

This is a highly visible opportunity to influence decisions, accelerate innovation, and create meaningful value for our customer, consumers, brands, and business.

Responsibilities

  • Establish & implement long-term strategic vision for each customer to ensure maximum volume, profit, and value-added growth.
  • Build short- and long-term plans to realize full potential of partnership for the Coca-Cola Canada System by fully understanding each customer's business needs, issues, and opportunities.
  • Collaborate with cross functional team to develop comprehensive customer plans.
  • Travel to customer required as per business needs
  • Collaborate with senior level buyers to build relationships and develop mutual strategic plans that grow the business.
  • Provide thought leadership in identifying incremental volume and growth opportunities and drive associated plans within the team.
  • Develop and tailor strategies to local markets and competitive conditions, leveraging customer and consumer insights, including utilization of category planning resources.
  • Influence management and operations partners to ensure consensus, and that actionable plans are developed and executed in a collaborative manner.
  • Champion continuous improvement by identifying and resolving opportunities for long-term sustainable/profitable growth.
  • Provide leadership and direction to the team and develop a strong talent pipeline.
  • Allocate resources in a manner to maximize returns across the country.


Qualifications

  • 10+ years related sales experience.
  • 5+ years of leadership experience in managing sales teams.
  • University degree or college diploma required - Marketing, Business Administration, or related field.
  • Proven expertise in developing vision, mobilizing resources, and executing to plan.
  • Collaborative mindset with excellent communication skills.
  • Experience with relationship management of senior executives.
  • Problem solver with strong project management skills from idea to execution.
  • Performance driven with ability to meet deadlines.
  • Strong influencing and persuasion skills.
  • Strong operational, commercial, and financial management experience to prioritize and allocate resources effectively.
  • Engaging leader, role model and experience developing a team.


About Coca Cola Refreshments Canada

Coca-Cola Refreshments Canada is a subsidiary of The Coca-Cola Company, the world's largest beverage company. The company produces, distributes, and markets a wide range of non-alcoholic beverages, including Coca-Cola, Sprite, Fanta, and Dasani. Coca-Cola Refreshments Canada was founded in 1906 and is headquartered in Toronto, Ontario. The company has approximately 6,000 employees across Canada.
Learn more about Coca Cola Refreshments Canada
Size
6,000 employees
Industry

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