Director, Product Strategy (Upstream Marketing)

Hugel Aesthetics

$195K — $230K *
Pharmaceuticals & Biotech
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Experience in medical aesthetics, pharmaceuticals, or medical devices
  • Strong understanding of clinical, regulatory, and commercial considerations
  • Proven ability to translate insights into actionable product and portfolio strategies
  • Track record of influencing cross-functional teams and driving alignment
  • Strategic mindset with a hands-on, builder approach
  • Strong communication skills and executive presence

Responsibilities

  • Lead upstream product strategy for new product development and key line extensions
  • Define product value propositions, positioning, and differentiation strategies
  • Conduct market, competitive, and trend analysis within the aesthetics market
  • Define target customer segments, including dermatologists and plastic surgeons
  • Identify unmet clinical and business needs to guide innovation
  • Partner closely with R&D, Medical Affairs, and Commercial teams for product development
  • Define pre-launch strategy and develop strategic frameworks for cross-functional teams

Benefits

  • Comprehensive health benefits
  • Opportunities for professional development
  • Flexible work arrangements
  • Collaborative and innovative work environment
  • Access to cutting-edge product innovations
Full Job Description
Director, Product Strategy (Upstream Marketing)

This is a highly visible, high-impact global role for a strategic leader who thrives in a build environment and wants to shape the future of a growing global aesthetics business.

What You'll Do

Shape Product & Portfolio Strategy
• Lead upstream product strategy for new product development and key line extensions
• Define product value propositions, positioning, and differentiation strategies
• Partner with Commercial leadership to inform pricing and portfolio decisions

Bring the Voice of the Customer
• Lead market, competitive, and trend analysis within the aesthetics market
• Define target customer segments (e.g., dermatologists, plastic surgeons, med-spas)
• Identify unmet clinical and business needs to inform innovation

Drive Cross-Functional Alignment
• Partner closely with R&D, Medical Affairs, and Commercial teams to shape product concepts, indications, and claims
• Ensure strong alignment between clinical development and commercial strategy
• Influence key decisions across the product lifecycle

Build the Innovation Pipeline
• Identify and evaluate new product opportunities aligned with market needs
• Contribute to long-term portfolio strategy and innovation roadmap

Set the Foundation for Launch Success
• Define pre-launch strategy, including target customers, messaging, and differentiation
• Develop strategic frameworks and tools to enable Sales, Marketing, and Training teams

What We're Looking For
  • Experience in medical aesthetics, pharmaceuticals, or medical devices
    • Strong understanding of clinical, regulatory, and commercial considerations
    • Proven ability to translate insights into actionable product and portfolio strategies
    • Track record of influencing cross-functional teams and driving alignment
    • Strategic mindset with a hands-on, builder approach
    • Strong communication skills and executive presence


Compensation

The most likely base pay range for this position is $195,000 to $230,000 per year. Several factors, such as experience, tenure, skills, and particular business needs, will determine an individual's exact level of compensation. Base salary is only one element of employee compensation at Hugel Aesthetics. The total compensation could include base salary, bonuses, and equity awards.

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