The Role:
• Own end-to-end product positioning and messaging for ThoughtSpot's platform, including AI-native capabilities, ensuring clarity and differentiation across all buyer personas and market segments.
• Lead product launches by partnering cross-functionally with Product, Engineering, Sales, and Customer Success to drive awareness, adoption, and pipeline impact - from GTM planning through execution.
• Shape the AI narrative: craft forward-looking messaging around ThoughtSpot's AI and agentic analytics capabilities, helping enterprise buyers understand how AI is transforming the way their teams find and act on insights.
• Develop and evolve competitive intelligence programs, delivering battlecards, win/loss analysis, and real-time field enablement to keep sellers sharp against alternatives in a fast-moving market.
• Build and deliver sales enablement assets: including pitch decks, solution briefs, demos, ROI tools, and persona-specific content - to accelerate deal velocity and shorten sales cycles.
• Collaborate with demand generation and content teams to develop integrated campaign messaging that drives qualified pipeline across paid, organic, and field channels.
• Partner with customer marketing to surface and amplify customer proof points, case studies, and analyst evidence that validate ThoughtSpot's differentiated platform value.
• Influence product strategy by synthesizing market trends, customer feedback, analyst insight, and competitive signals into actionable recommendations for the Product team.
• Mentor and grow a team of product marketers, establishing a high-performance culture of clear thinking, crisp writing, and customer obsession.

What You Bring
• 8+ years of product marketing experience, with at least 3 years in a senior or leadership role at a B2B SaaS or enterprise data/analytics company.
• Fluency in the modern data analytics stack: you understand how organizations use tools like cloud data warehouses, BI platforms, and AI agents, and you speak the language of both data teams and business stakeholders.
• Proven AI and analytics storytelling ability: experience crafting messaging around AI-powered products, agentic workflows, or natural language interfaces in ways that resonate with both technical and non-technical audiences.
• Track record of owning impactful product launches from strategy through execution, with measurable results tied to pipeline, revenue, or product adoption.
• Strong competitive intelligence skills, with the ability to rapidly synthesize market dynamics and translate insights into field-ready materials.
• Exceptional written and verbal communication skills: you write clearly, speak confidently, and can tailor your message to business and data leaders.
• Experience marketing to data, analytics, or BI buyers - familiarity with personas such as CDOs, data engineers, data analysts, and business intelligence leads is a strong plus.
• Hands-on sales enablement experience, including developing content and programs that directly support enterprise sales motions.
• Collaborative, cross-functional leadership style: you earn trust by being useful, direct, and reliable across product, sales, marketing, and executive teams.
• Curiosity and adaptability: you stay ahead of market shifts, embrace AI tools in your own workflow, and are energized by rapid product evolution.

In California, the estimated annual salary range for this role is $210,000- $260,000 per year.

Actual compensation may vary and will be determined based on permissible, non-discriminatory factors such as skills, qualifications, experience, and location of the selected candidate.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits.

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#hybrid

Mandatory and Required Skills for All ThoughtSpot Roles

Spotters are expected to demonstrate AI literacy and workflow integration to include to ability:

• Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.
• Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.
• Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.
• Write effective prompts to get the most accurate and creative results from AI tools.

Spotters are expected to exemplify these key traits and AI Mindset:

• Curiosity in exploring new AI tools
• Adaptability to quickly learn and implement new, emerging AI technologies
• Critical thinking to know when to identify when AI should be used versus when human judgement is necessary

This combination of curiosity, adaptability, and discernment defines the AI mindset, and it's required for every role at ThoughtSpot.

AI Mindset for All Spotters

At ThoughtSpot, we believe AI is a necessary and essential part of how we work. Every role, across every team, is expected to be fluent and comfortable with using AI to do their best work.

All Spotters are expected to experiment with ThoughtSpot's AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover new insights. Whether drafting content, analyzing data, or summarizing documents, AI is a daily partner. We value curiosity, openness to learning, and thoughtful application of AI to create real value. Training and resources are provided so every Spotter can confidently create with AI.

Hybrid Work at ThoughtSpot

Spotters are expected in-office 3 days per week to experience the energy of their local office. This approach balances the benefits of in-person collaboration and peer learning with the flexibility needed by individuals and teams.