Role OverviewAstera Labs is seeking a
Director of Product Marketing to lead go-to-market strategy for our industry-leading connectivity solutions. This is a high-impact leadership role at the intersection of technology and market strategy, where you'll shape how the world's largest hyperscalers and AI infrastructure builders understand and adopt our PCIe signal conditioning products.
As a senior leader on the product marketing team, you'll drive positioning, messaging, and competitive strategy for products enabling the next generation of AI and cloud data centers. You'll partner closely with engineering, sales, and executive leadership to translate deep technical capabilities into compelling value propositions that resonate with technical decision-makers. This role requires someone who can move fluidly between silicon-level technical discussions and strategic market conversations.
With AI infrastructure demand accelerating and Astera Labs at the forefront of solving critical connectivity bottlenecks, this is an opportunity to shape the narrative for technologies like PCIe Gen 6/7 and UALink that are powering rack-scale AI systems worldwide.
Key Responsibilities - Go-to-Market Strategy & Execution
- Lead product positioning, messaging, and go-to-market strategy for PCIe signal conditioning product line
- Define and execute product launches that drive awareness, demand, and adoption with hyperscaler and enterprise customers
- Develop compelling content including presentations, white papers, datasheets, and technical collateral
- Accountable for revenue delivery through new design wins, flawless execution of active programs, and driving long-term growth across strategic accounts
- Drive alignment between product positioning and business objectives, ensuring strategies translate into measurable revenue growth
- Market & Competitive Intelligence
- Own competitive analysis and market intelligence for PCIe signal conditioning markets
- Identify market trends, customer needs, and emerging opportunities in AI infrastructure connectivity
- Translate market insights into actionable product and positioning recommendations
- Cross-Functional Leadership
- Partner with engineering to deeply understand product capabilities and roadmap
- Enable sales teams with training, tools, and competitive positioning to win strategic accounts
- Collaborate with executive leadership to align product marketing initiatives with corporate strategy
- Team & Stakeholder Management
- Build and mentor a high-performing product marketing team
- Serve as a technical spokesperson at industry events, customer meetings, and analyst briefings
- Drive alignment across marketing, product, and sales organizations
Basic Qualifications - Bachelor's degree in electrical engineering, Computer Engineering, or related technical field
- 10+ years of experience in product marketing, product management, or technical marketing roles
- Demonstrated experience with PCIe technology or high-speed switching/interconnect products
- Strong understanding of semiconductor products and silicon development lifecycle
- Proven track record of leading successful product launches in the data center or infrastructure market
- Experience presenting to and influencing technical audiences including engineers and architects
Preferred Qualifications - MBA or master's degree in a technical discipline
- Experience marketing to hyperscaler customers (AWS, Google, Microsoft, Meta, etc.)
- Familiarity with emerging standards such as UALink, or PCIe Gen 6/7
- Background in AI/ML infrastructure or data center architecture
- Experience building and leading product marketing teams at high-growth technology companies
- Strong executive presence and public speaking skills for industry events and analyst engagements
Salary range is $180,000 to $250,000 depending on experience, level, and business need. This role may be eligible for discretionary bonus, incentives and benefits.
