Adobe Inc.

Director, Product Marketing, ProDesign

Adobe Inc. • $221K — $320K *
San Jose, CA 95123In-Person
Consumer Technology
8 - 10 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • 10+ years of senior product marketing experience, ideally at a GM level.
  • Hands-on experience with AI products, particularly agentic or generative AI.
  • Strong partnership with product teams, shaping roadmaps based on customer insights.
  • Track record in leading major marketing launches and connecting them to business metrics.
  • Ability to align cross-functional teams in complex, matrixed environments.
  • Strong executive presence and exceptional communication skills.

Responsibilities

  • Define and implement the go-to-market strategy for innovative AI products.
  • Drive the GTM strategy and business success for flagship products like Illustrator and InDesign.
  • Lead the annual and 3-year business planning processes and strategy development.
  • Analyze market trends and customer insights to inform product strategy.
  • Recruit and inspire a high-performing product marketing team within the design community.
  • Mobilize cross-functional teams to implement the GTM strategy effectively.
  • Develop partnerships and distribution strategies to broaden Adobe's ecosystem presence.

Benefits

  • Collaborative and innovative working environment.
  • Opportunity to lead in the transformative AI landscape for creative tools.
  • Access to professional development resources and team leadership opportunities.
Full Job Description

The Opportunity 

We are looking for a strategic product marketing executive to lead Adobe’s core professional design products. This leader will own the business strategy for our flagship pro design products in collaboration with cross-functional partners. The ideal candidate has experience launching agentic technologies, understands design deeply, thrives in collaboration, and can effectively influence across a matrixed environment. This is a highly visible role for someone who combines strategic vision with executional excellence and a true passion for empowering the creativecommunity. If this sounds like you, join us!

What You’ll Do   

  • Lead AI Innovation: Define and drive the go-to-market strategy for innovative AI and Agentic products, positioning Adobe at the forefront of the next generation of creative tooling, and setting the standard for how AI transforms the design industry.   

  • Own the Portfolio: Drive the end-to-end GTM strategy and business success for Adobe's flagship Pro Design products — Illustrator and InDesign

  • Set the Strategy: Lead the annual and 3-year planning process, defining the growth approach, business plan, and GTM vision needed to win, including TAM analysis, market share targets, competitive positioning, and pricing & packaging.  

  • Know the Market: Be well informed on the pro design landscape synthesizing market trends, customer insights, and competitive intelligence to inform strategy and stay ahead of industry shifts. 

  • Build & Lead a World-Class Team: Recruit, develop, and inspire a high-performing team of product marketing leaders who are deeply embedded in the pro design community and category. 

  • Drive Cross-Functional Execution: Align and mobilize cross-functional teams to flawlessly complete the GTM strategy, defining clear success metrics and holding the bar on performance.  

  • Expand the Ecosystem: Develop distribution strategies and partnerships that extend Adobe's reach and deepen its presence across the pro design ecosystem. 

  • Champion Change: Serve as a strategic change agent, bringing clarity, momentum, and bold thinking to teams navigating a rapidly evolving technology landscape.  

What Makes You Successful   

  • General Manager Orientation: 10+ years of senior product marketing experience, with a proven track record of operating at the GM level and owning strategy, business outcomes, and a high-performing team. Deep familiarity with the professional design community is a strong plus. 

  • AI-Native Approach: Hands-on experience launching and scaling agentic and/or generative AI products, with a sharp point of view on where AI is taking the creative industry. 

  • Product Marketing Depth: A true partner to product; you've shaped roadmaps and aren't afraid to push back when the direction or strategy isn't right. Deeply customer-obsessed, you bring the voice of the customer into every strategic decision and use those insights to sharpen both the product and the GTM. 

  • GTM at Scale: Proven track record leading major launches, packaging shifts, and repositioning efforts while connecting the marketing motion directly to business metrics and growth outcomes. You own business benchmarks and use data to drive decisions, measure impact, and continuously "improve".  

  • Cross-Functional Authority: Demonstrated ability to drive alignment and shape decisions across product, engineering, corporate marketing, and regional leadership in complex, matrixed global organizations where you lead through influence as much as authority. 

  • Executive Presence: A compelling communicator and storyteller who can inspire a team, and represent the brand externally with credibility and conviction. 

 

 

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $170,000 -- $320,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

 

In California, the pay range for this position is $221,000 - $320,000

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

About Adobe Inc.

The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting -- Offermatica and TouchClarity), and the marketing integration platform (Genesis). They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

Adobe Inc. Careers

Join Adobe Inc., a global leader in digital media and digital marketing solutions, and be part of a team that thrives on innovation and creativity. Adobe offers unparalleled job opportunities that propel your career forward in an environment that fosters growth and leadership. Work You’ll Do At Adobe, you will be immersed in an atmosphere of innovative solutions and exceptional leadership, contributing to projects that drastically change the landscape of digital content. Our team at Adobe is dedicated to empowering creatives and enterprises alike through cutting-edge technology and expertise. Transform the World with Your Creativity Adobe’s mission is to change the world through digital experiences. We are looking for professionals who are passionate about creativity, technology, and driving significant market evolution. Join a diverse team that values individuality and the fresh perspectives each member brings. Lead in a Culture of Innovation Adobe Inc. is synonymous with fostering a culture of innovation where your ideas can pave the way for groundbreaking digital solutions. Our leadership is committed to nurturing a dynamic and inclusive workplace that promotes career growth and development. Collaborate with the Best Work alongside a global team of talented professionals who are leaders in their fields. At Adobe, you will enhance your skills through collaboration and be inspired by the creativity and dedication of your teammates. Our networking opportunities within the company are designed to foster connections that lead to lasting professional relationships. Explore Career Opportunities Adobe Inc. offers a range of career paths from software engineering to marketing, customer experience to IT. Explore job opportunities and internships that align with your skills and passions. Adobe is committed to hiring the best talent and providing them with the training, benefits, and support needed to succeed. Innovate and Grow Drive innovation as part of the Adobe team and see firsthand how your work contributes to the company’s success and your personal growth. Engage in projects that push the boundaries of technology and creativity. Future-Proof Your Career Adobe is dedicated to the development of its employees at all stages of their careers. We offer comprehensive training programs, including leadership development and diversity training, to ensure you are equipped for the future. Our benefits package is designed to support the well-being and financial security of our team members and their families. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for driven, curious, creative, and solution-oriented team players. Start your journey with Adobe today by exploring our exciting career and internship opportunities. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the rewarding and exciting opportunities that await at Adobe Inc.
Learn more about Adobe Inc.
Size
25,988 employees
Market Cap
$154.8 billion
Industry
Enterprise Technology
Net Income
$5.2 billion
Founded
1982
5 Year Trend
+21.9%
Revenue
$12.8 billion
NASDAQ
ADBE
* Ladders Estimates

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