Role Overview

The Director of Product Marketing exists to drive JumpCloud's market presence, packaging, and competitive positioning while building and leading the team that scales that work. In this high-impact role, you will own the strategic alignment of our pricing and packaging models, direct the team that equips our global sales organization to win, and set the standard for how JumpCloud translates complex platform capabilities into compelling market narratives. You will lead a group of product marketers, developing their craft and their careers while directing cross-functional initiatives across sales, product, and go-to-market teams. Ultimately, you will solve critical business problems by elevating our thought leadership, scaling our market reach, and growing a high-performing product marketing function.

Employee Value Proposition (EVP)

• Purpose: You will shape how the world perceives and adopts JumpCloud's open directory platform, and you will build the team that carries that mission forward, directly influencing our market share and driving modern identity infrastructure solutions.
• Growth: You will own major strategic pricing and packaging initiatives, build and scale a product marketing team, expand your influence across executive-level steering committees, and establish yourself and your people as premier industry voices.
• Motivators: Lead at a high-velocity, tech-forward company where you set direction, hire and develop talent, and leverage cutting-edge AI tools to build processes and sales acceleration assets that directly impact revenue.

Major Performance Objectives

Measurable outcomes for the first 6-12 months:

• 6-Month Team Integration and Asset Delivery: Within the first 6 months, integrate fully into the marketing and product organizations, establish operating rhythms for your team, and deliver at least 3 high-value assets while embedding JumpCloud's thought leadership and positioning across key marketing channels.
• Team Building and Performance: Within 9 months, assess team structure and capability, close priority skill or headcount gaps, and put in place clear goals, coaching cadences, and performance expectations that raise the output and consistency of the product marketing function.
• Pricing and Packaging Strategy: Within 9 months, direct the analysis, optimization, and rollout of an updated pricing and packaging strategy that simplifies customer onboarding and maximizes average contract value (ACV).
• Sales Enablement and Competitive Differentiation: By month 12, lead your team to equip the global sales organization with comprehensive competitive differentiators and positioning assets, resulting in increased win rates against key competitors.
• Platform Evangelism and Thought Leadership: Establish yourself and at least one team member as external speakers for JumpCloud within 12 months, delivering a combined minimum of 4 public demos or presentations across multiple platform feature sets.
• AI-Driven Process Optimization: Within 12 months, build and scale at least 2 AI-leveraged processes or tools to support the team's execution, while collaborating with the AI steering committee to deploy sales-driven assets that accelerate deal velocity.

Critical Subtasks:

Supporting activities to achieve objectives:

• Hire, coach, and develop a team of product marketers, setting clear goals, running regular one-on-ones, and managing performance to a high standard.
• Collaborate with product management, sales, and executive leadership to audit and refine current pricing and packaging models.
• Direct competitive intelligence research across the team to identify clear market differentiators and map the competitive landscape.
• Oversee the creation of high-impact enablement assets such as pitch decks, battlecards, and demo scripts for the global sales team, ensuring quality and consistency across the function.
• Partner with the AI steering committee to identify, develop, and deploy AI-driven assets and workflows that accelerate sales deal cycles.
• Maintain deep command of the JumpCloud platform and enable your team to deliver comprehensive, multi-feature technical demos to customers, partners, and industry analysts.
• Build and maintain strong cross-functional relationships across sales, product, and go-to-market (GTM) motions to ensure unified messaging.
• Represent JumpCloud, and position your team members, as speakers and thought leaders at industry events, webinars, and executive briefings.

Required Skills and Experience:

Must-have functional skills:

• People management experience, including hiring, coaching, and developing product marketers or comparable marketing talent
• Product Marketing and Go-To-Market (GTM) strategy execution
• Strategic pricing and packaging design for SaaS or platform technologies
• Advanced sales enablement, competitive intelligence, and positioning asset creation

Preferred domain knowledge:

• Identity and Access Management (IAM), Directory Services, or Cloud Security
• SaaS business models and developer/IT buyer personas

Tools or systems knowledge:

• Modern AI productivity tools and workflow automation platforms
• Salesforce, HubSpot, or similar CRM and marketing automation systems

Behavioral or power skills:

• Proven team leadership, with the ability to set direction, delegate, and grow people
• Exceptional public speaking, storytelling, and evangelism capabilities
• Strong cross-functional collaboration and relationship-building across sales, product, and GTM teams
• High degree of strategic thinking, process-building capability, and sound judgment under autonomy

In accordance with the Colorado Equal Pay for Equal Work Act, the approximate annual compensation range for this role, depending on individual candidate level and experience, is $150,000 - $225,000, including base salary and any related bonuses or commissions.

In the US, JumpCloud® provides a comprehensive benefits package, with several medical plans to choose from including a high deductible HSA plan with employer contribution, two dental plans, vision insurance, flexible spending account (FSA), employee assistance program (EAP), short- and long-term disability, life insurance and a 401k savings plan with match. We have a flexible paid time off policy.

Where you'll be working/Location:

JumpCloud® is committed to being Remote First, meaning that you are able to work remotely within the country noted in the Job Description.

All roles posted in United States locations do require that you be located within one of the 50 U.S. States. Our Headquarters is in the Denver/Boulder, CO area but as a remote company, you are able to work remotely anywhere in the U.S. If you would like to spend time in our offices in the Denver/Boulder area, you are welcome to do that as well.

Language:

JumpCloud® has teams in 15+ countries around the world and conducts our internal business in English. The interview and any additional screening process will take place primarily in English. To be considered for a role at JumpCloud®, you will be required to speak and write in English fluently. Any additional language requirements will be included in the details of the job description.

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