The OpportunityWe are looking for a Director of Product Marketing to lead LATAM & Emerging markets, one of Adobe's most strategic and high-growth regions.
This is an outstanding opportunity to play a pivotal role driving growth and success of our flagship products like Acrobat, Photoshop or Firefly.
In this role, you will develop how Adobe wins in LATAM and emerging markets. You will turn global strategy into strong local growth by crafting strategy, influencing product direction, and enabling measurable business outcomes.
You'll act as the voice of the market. You will use data and customer insight to guide decisions. You will align global and regional teams to ensure Adobe's products and experiences resonate locally.
If you're passionate about building strategy, enabling growth in emerging markets, and influencing global decisions with real market insight-this role is for you.
This is a US based role with a global remit, serving as a bridge between Corporate and International PMM teams to guarantee regional priorities are represented.
Why this role matters
LATAM represents an outstanding growth opportunity for Adobe. You will directly invent how we win in the region-combining strategy, insight, and execution to drive real business impact!
What you'll do- Build LATAM strategy and growth through data and insights
- Establish country and audience priorities (e.g. Brazil, Mexico)
- Develop annual and quarterly planning and performance tracking
- Drive investment decisions and trade-offs to improve impact
- Build market dynamics, customer behaviour, and competitive landscape analysis
- Invent a strong regional perspective to global strategy and product roadmap decisions
- Develop regional readiness across pricing, messaging, and experiences
- Drive through influence and cross-functional alignment
- Work together with Product, Marketing, Sales, Finance, and Global PMM leads
- Empower teams around clear strategy and priorities
- Build strong narratives that influence senior leaders
- Build and empower a high-performing team
- Foster a culture of accountability, clarity, and impact
- Elevate LATAM as a strategic priority within the organisation
What you'll bring- 10+ years in product marketing, strategy, or related roles
- Proven experience owning market strategy and business growth
- Strong experience in LATAM or other emerging markets
- Ability to combine data, customer insight, and strategy to drive decisions
- Track record of influencing senior leaders and cross-functional teams
- Strong leadership skills with experience building and scaling teams
Expected Pay Range:Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $170,000 -- $320,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $221,000 - $320,000
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
