Bloomberg Media is looking for a Director of Product Marketing to lead commercialization of our audience, data and emerging advertising solutions. Reporting to the Global Head of Product Marketing, you'll own how these products are positioned, launched, and adopted by advertisers, agencies, and our global sales teams.
This is a high-visibility, individual-contributor role for someone who can move fluidly from strategy to execution - shaping positioning and pricing input at a senior level, and personally building the materials that bring it to life for sellers and clients.
Job Duties & Expectations
- Positioning & Go-to-Market
- Develop differentiated positioning and messaging for audience, targeting, data, social, live extension, and partner-enabled products, translating complex or third-party capabilities into clear, buyer-relevant value propositions
- Own product marketing strategy for launches and beta programs, defining target customers, value props, proof points, and sales-readiness requirements
- Partner with regional teams to adapt global narratives to local markets
- Portfolio Management
- Influence roadmap and commercialization priorities using client, partner and market signals
- Evaluate whitespace across audience, data, and other activation categories
- Outline standards and guidance to determine which betas graduate, evolve or stop
- Sales Enablement
- Develop one-sheets, launch decks, battlecards, FAQs, and training for the audience and data portfolio, and lead the enablement sessions that put them to work
- Build clear guidance on product fit by objective, category, and campaign strategy to help sellers and clients navigate the portfolio
- Market Insight & Performance
- Track the competitive landscape across ad tech, audience solutions, and social, and turn insight into positioning and objection-handling guidance
- Support beta programs by gathering structured feedback from sellers, clients, agencies, and partners
- Partner with campaign planning and measurement teams to build credible proof points and support case study development
- Use adoption data and competitive perspective to refine product messaging and market penetration strategy
- Pricing & Packaging
- Bring customer, competitive, and market perspective into pricing and packaging discussions led by Yield, and translate approved decisions into clear sales narratives
Salary Range = 140,000 - 160,000 USD Annual + Benefits + Bonus
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.
We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.
