What we needThe Director, Product & Integrated Marketing will play a pivotal role in creating and planning marketing strategy across all product lines. You will have the unique opportunity to shape and build this critical function, driving the success of our products through innovative product narratives and comprehensive marketing strategies. This role requires a forward-thinking individual who can blend data-driven insights with creative thinking to influence product innovation and disrupt the category. You will be responsible for developing and implementing comprehensive go-to-market plans, driving product positioning and messaging, and overseeing integrated marketing campaigns to promote our products effectively in the market.
Key Responsibilities:- Develop strategic product marketing plans to drive awareness, demand, and adoption of our products.
- Collaborate with cross-functional teams including product management, sales, and design to define product positioning, messaging, and value propositions.
- Provide world-class deliverables to differentiate our products in the market, including product positioning and messaging, product naming, and competitive positioning.
- Lead activation and creative briefs for campaign-related assets, ensuring deliverables are aligned with brand objectives; ensure all briefs are executed and delivered for all cross-functionals.
- Create a robust promotional strategy leveraging both qualitative and quantitative data to support broader revenue goals.
- Develop and manage integrated marketing campaigns across multiple channels, including digital, PR, affiliates, social media, email, events, and in-store activations.
- Lead the development of go-to-market strategies and launch plans for new products, ensuring alignment with business objectives and target market needs.
- Drive the creation of business and marketing presentations as sell-in tools to key customers or when responding to RFPs to gain business.
- Collaborate with Product Management and Marketing peers to analyze market trends, competitive landscape, and customer insights to identify opportunities for differentiation and growth.
- Manage relationships with external agencies and vendors to meet/exceed expectations.
- Provide leadership, guidance, and mentorship to a team of marketing professionals, fostering a culture of collaboration, innovation, and excellence.
Requirements- Bachelor's degree in marketing, business, or a related field; MBA preferred.
- 7+ years of experience in product marketing, integrated marketing, or related roles.
- Deep understanding of product management principles, market segmentation, and customer insights.
- Experience partnering with creative teams, including briefing requests and providing clear direction.
- Excellent communication and presentation skills, with the ability to collaborate effectively across all levels of the organization.
- Experience managing cross-functional teams and leading projects from conception to execution.
- Eligible to work in the United States.
BenefitsInsurance- Medical
- Dental
- Vision
- Voluntary Short-Term Disability
- Voluntary Supplemental Life/AD&D
- Voluntary Accident
- Voluntary Critical Illness
- Company paid Long-Term Disability
- Company paid Basic Life/AD&D
Time Off- 11 total holidays, including 4 "Floating Holidays" which are employee chosen dates.
- Generous PTO policy
Retirement- 401k (Traditional and/or Roth options)
- 401k company matching
