10+ years in Product Management, Development, or Engineering Leadership within e-bikes or hardware industries
Experience leading physical consumer products from concept to mass production
Proven track record managing high-performing product and development teams
Deep expertise with overseas manufacturers and suppliers in China
Strong strategic thinking and organizational development skills
Ability to balance innovation and operational execution with financial discipline
Exceptional cross-functional leadership and executive communication skills
Responsibilities
Own and lead product vision, innovation roadmap, and portfolio strategy for both Lectric eBikes and Juiced Bikes
Define long-term product direction based on customer insights and market opportunities
Drive product differentiation through innovation, performance, and user experience
Lead end-to-end product development from concept through lifecycle management
Manage, mentor, and develop Product Managers for both brands
Champion collaboration between product, engineering, operations, and marketing teams
Establish product development priorities and success metrics for the organization
Benefits
Accrual of PTO per policy
Company paid holidays
Health benefits including medical, dental, and vision
Company paid life insurance and short-term disability for employees
Voluntary life insurance available for dependents
401k participation with company match
Parental leave and additional perks like a Bike to Work stipend
Full Job Description
Position: Director, Product Development
Department: Product
Reports to: CINO
Location(s): In-Person, Phoenix Office; Travel to Asia Required
Role Overview
Lectric eBikes is seeking a Director of Product Development to lead the company's overall product strategy, innovation pipeline, and global product development execution across both the Lectric eBikes and Juiced Bikes portfolios. This leader will oversee the full lifecycle of all products - from concept and industrial design through engineering, manufacturing, launch, and lifecycle management - while shaping the future direction, customer experience, and product vision of both brands.
This role serves as the strategic and operational leader of the organization's Product and Development function, with accountability for roadmap vision, new product innovation, supplier and manufacturing partnerships, cross-functional execution, and market differentiation across multiple product lines and customer segments. In addition to leading product strategy and development execution, this individual will directly manage and mentor the Product Managers supporting both Lectric eBikes and Juiced Bikes, ensuring alignment, prioritization, accountability, and strong cross-brand collaboration.
As the Director of Product Development, you will drive the evolution of existing products while identifying and developing the next generation of category-leading mobility solutions across both brands. This role will play a critical part in building scalable product processes, strengthening organizational structure, and creating a high-performing product culture capable of supporting rapid growth and innovation.
The ideal candidate combines strong consumer product instincts, deep hardware development expertise, global manufacturing experience, and exceptional leadership capability. This is a highly visible role with significant influence on the company's growth, innovation strategy, and long-term market leadership.
Key Responsibilities
Product Vision, Strategy & Portfolio Leadership
Own and lead the company-wide product vision, innovation roadmap, and portfolio strategy across both Lectric eBikes and Juiced Bikes
Define long-term product direction aligned with business growth objectives, customer insights, and market opportunities for each brand
Ensure product strategies appropriately differentiate the positioning, rider experience, and innovation priorities of both brands while leveraging organizational synergies where appropriate
Identify emerging trends, technologies, and customer behaviors to inform future product development
Drive differentiation across product lineups through innovation, performance, design, and user experience
Establish product development priorities, success metrics, and portfolio investment strategies
Partner with Executive Leadership on long-range strategic planning and business growth initiatives
Product Development & Innovation Leadership
Lead end-to-end product development across all product categories from concept through mass production and lifecycle management
Ensure development timelines, milestones, quality standards, and cost targets are achieved
Directly manage, mentor, and develop the Product Managers supporting both Lectric eBikes and Juiced Bikes
Establish clear ownership, accountability, prioritization frameworks, and development processes across the Product organization
Foster strong collaboration between Product Managers, Engineering, Operations, Marketing, and other cross-functional teams
Champion a culture of product excellence, speed, accountability, innovation, and continuous improvement
Ensure products meet company standards for quality, safety, reliability, performance, and customer satisfaction
Global Manufacturing & Supplier Leadership
Own strategic relationships with global manufacturing partners, ODMs/OEMs, suppliers, and development vendors
Serve as Lectric's senior product representative with overseas factories and manufacturing partners, particularly in China
Travel internationally as needed to support development reviews, production readiness, quality inspections, supplier negotiations, and relationship management
Partner closely with Sourcing, Operations, and Quality teams to optimize manufacturing capabilities, scalability, and cost efficiency
Drive supplier accountability, product quality improvements, and operational excellence throughout the supply chain
Ensure manufacturability and production scalability without compromising product intent or customer experience
Cross-Functional Executive Leadership
Lead and align cross-functional collaboration across Product, Engineering, Industrial Design, Supply Chain, Operations, Marketing, CX, Finance, and Legal
Act as the central decision-maker on product scope, prioritization, development timelines, and launch readiness
Communicate product strategy, risks, opportunities, and progress clearly to executive leadership and key stakeholders
Build scalable product development processes, systems, organizational structure, and team capabilities to support continued growth across both brands
Develop and mentor high-performing Product and Development teams while creating leadership bench strength within the organization
Customer, Market & Competitive Intelligence
Champion the voice of the customer through market research, rider feedback, testing, data analysis, and customer insights
Monitor competitive landscape, pricing dynamics, industry trends, and emerging technologies
Translate customer and market insights into actionable product improvements and future innovation opportunities
Maintain a deep understanding of the e-bike, mobility, and consumer hardware industries
Financial & Business Accountability
Own product portfolio financial performance including margin targets, BOM cost goals, pricing strategy, and product profitability
Partner with Finance and Operations on forecasting, inventory planning, demand planning, and investment prioritization
Build and evaluate business cases for new products, technologies, and strategic initiatives
Balance customer experience, innovation, operational feasibility, and financial performance in decision-making
What Success Looks Like
Lectric eBikes and Juiced Bikes maintain and expand their positions as leaders within their respective market segments
Product roadmaps across both brands are strategically aligned, differentiated, scalable, and innovation-driven
Product Managers are operating with strong accountability, collaboration, and execution discipline
Products launch on time, on budget, and at company-quality standards
Manufacturing partnerships are strong, efficient, and capable of supporting growth
Cross-functional teams are aligned, accountable, and executing effectively
The Product & Development organization operates with speed, clarity, and high performance
The company successfully expands into new categories, technologies, and market opportunities
Qualifications
Required
10+ years of experience in Product Management, Product Development, Engineering Leadership, or New Product Development within e-bikes, mobility, consumer electronics, or hardware-driven industries
Proven experience leading physical consumer products from concept through mass production
Demonstrated success leading high-performing product and development teams
Deep experience working with overseas manufacturers and China-based suppliers
Strong strategic thinking, leadership, and organizational development capability
Ability to balance innovation, technical feasibility, operational execution, and financial discipline
Exceptional cross-functional leadership and executive communication skills
Willingness and ability to travel internationally as needed
Preferred
Experience leading Product or Development organizations at a Director or Executive level
Experience scaling high-growth consumer brands
Background in mobility, electric vehicles, connected products, or performance consumer products
Experience building or evolving product development processes within fast-growing organizations
MBA or advanced technical/business degree preferred
Travel Requirement:
This role requires periodic domestic and international travel, including visits to manufacturing partners, suppliers, industry events, and company locations. Travel may account for approximately 10-25% of the role, depending on business needs and product development cycles. A valid passport and the ability to travel internationally are required.
Physical Demands:
This role requires a combination of office-based work and hands-on product evaluation. The employee must be able to regularly sit, stand, walk, and use a computer for extended periods. The role may require handling, assembling, inspecting, and testing electric bicycles and related components. Employees should be able to safely lift and move products, parts, and equipment weighing up to 75 pounds with or without assistance.
The position may also require riding e-bikes for product testing, participating in field evaluations, visiting manufacturing facilities, warehouses, and suppliers, and traversing uneven terrain or outdoor environments during testing activities.
Compensation:
Base salary negotiable (depending on experience)
An annual bonus percentage that varies based on level of experience.
Benefits:
Accrual of PTO per PTO policy
Company paid holidays
Health benefits: medical + dental (Blue Cross Blue Shield of AZ), vision (Unum)
Company paid Life Insurance and Short-Term Disability (Unum) for employee only
Voluntary Life Insurance available for dependents
401k participation (eligibility per plan summary) with company match
Parental Leave
Other company perks such as Bike to Work stipend, team lunches, etc...
