HealthEquity, Inc.

Director, Pricing Strategy

HealthEquity, Inc.$133K — $173K *
US-AnywhereRemote in United States
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10-12 years of experience in Finance, Sales Operations, Decision Support, or Product
  • Strong communication skills for cross-level engagement within the organization
  • Experience with B2B sales models
  • Preferred knowledge of financial services and the healthcare industry
  • Understanding of P&Ls and financial dynamics
  • Proficient in data analysis and data modeling
  • Excellent relationship-building abilities

Responsibilities

  • Develop and manage B2B pricing strategies for revenue and account growth
  • Analyze client fee sensitivity and price dynamics, delivering actionable insights
  • Identify and improve processes related to pricing approvals
  • Recommend strategies to enhance business outcomes during client negotiations
  • Guide Sales and Relationship Management teams in presenting competitive value propositions
  • Lead cross-functional discussions on fee management
  • Collaborate across teams to drive operational efficiencies and resource allocation
  • Suggest and implement improvements to company policies as necessary

Benefits

  • Medical, dental, and vision insurance
  • HSA contribution and match
  • Dependent care FSA match
  • Uncapped paid time off
  • Paid parental leave
  • 401(k) matching
  • Personal and healthcare financial literacy programs
  • Ongoing education and tuition assistance
  • Gym and fitness reimbursement
  • Wellness program incentives
Full Job Description
Overview

How you can make a difference

 

The Pricing Strategy Director is responsible for developing and executing pricing strategies that maximize profitability, drive revenue growth, and enhance competitive positioning. This role will partner with leaders and subject matter experts to continuously improve current processes relating to pricing for HealthEquity’s health savings and consumer directed benefit accounts. The role will be focused on creating and providing input on client specific P&Ls, monitoring trends in proposal win rates relative to pricing presented, simplifying routines for pricing approvals, pricing renewal strategies, and proactively recommending tactics to improve business results. The role will collaborate with partners in Finance, Sales, Relationship Management, Corporate Development, Product, Operations, and other senior leaders across the organization

 

What you’ll be doing

  • Develop and manage B2B pricing strategies that support revenue and account growth goals across new and renewing business 
  • Deliver analyses to understand client fee sensitivity and price floor/ceilings in the marketplace: study the role of fees offered in win/loss trends across client segments and products, using data visualizations to bring stories to life. Deliver summaries of market trends on a recurring basis 
  • Identify and execute process improvements related to pricing approvals: including but not limited to refinements of colleague authorities, CRM based processes, and profitability based decision rules  
  • Proactively recommend frameworks and tactics to improve business results: strategies to prepare well in advance of client renewal negotiations for business priced above/below peers, how to approach complex (more costly) client implementations, rationalize and evolve fee arrangements across 100+ institutional partnerships. Problems faced are often complex and may require extensive investigation and analysis.  
  • Ensure our Sales and Relationship Management leaders are prepared to profitably and competitively present our value proposition. For our most complex deals, the Pricing Director will provide guidance and at times conduct profitability analyses to drive decision making.  
  • Lead cross functional leadership dialogs, working teams, and committees relating to fee management  
  • Collaborate with teammates at multiple levels of leadership to drive operational efficiencies across partner, account, and sales/finance teams; More broadly, recommend how best to use resources within team and across partners to meet schedules and goals. 
  • Recommends and delivers improvements to company policies as needed

 

What you will need to be successful

  • 10-12 years Previous experience in Finance, Sales operations, Decision support, or Product 
  • Ability to communicate and share plans across multiple levels in an organization  
  • Experience in B2B sales models  
  • Knowledge of financial services and healthcare industries preferred  
  • Understanding of P&Ls 
  • Strong data analysis and data modeling skills  
  • Strong relationshop buidling skills

 

#LI-Remote

This is a remote position.

Salary Range$133000.00 To $173000.00 / year Benefits & Perks

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives and restricted stock units as part of the total compensation package, in addition to a full range of benefits including:

  • Medical, dental, and vision
  • HSA contribution and match
  • Dependent care FSA match
  • Uncapped paid time off
  • Paid parental leave
  • 401(k) match
  • Personal and healthcare financial literacy programs
  • Ongoing education & tuition assistance
  • Gym and fitness reimbursement
  • Wellness program incentives

 

Onboarding & TravelThis is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead, HealthEquity’s immersive onboarding experience Trailhead is designed to foster meaningful connections, support your integration into the organization, and equip you with a strong understanding of our business. Trailhead participation is a key expectation of this role. Trailhead is held onsite at our headquarters once per quarter. HealthEquity covers all required travel and accommodations. This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date.

About HealthEquity, Inc.

HealthEquity, Inc. is a leading provider of consumer-directed benefits solutions. The company's platform provides a range of tax-advantaged financial solutions for consumers to save for their healthcare and other financial goals. HealthEquity's solutions include health savings accounts (HSAs), flexible spending accounts (FSAs), health reimbursement arrangements (HRAs), and other financial wellness products. The company serves more than 12 million accounts and has over $12 billion in assets under management. HealthEquity was founded in 2002 and is headquartered in Draper, Utah.
Learn more about HealthEquity, Inc.
Size
3,688 employees
Market Cap
$5.1 billion
Industry
Net Income
$3.2 million
Founded
2002
5 Year Trend
+33.5%
Revenue
$746.6 million
NASDAQ

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