Director - Premium Marketing Strategist
We’re looking for an experienced Marketing leader to drive acquisition and customer marketing for our premium product portfolio, from brand and creative strategy through in-market execution across multiple channels. The right candidate will have leadership experience in brand strategy as well as developing and executing large-scale full-funnel marketing campaigns. They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast paced environment.
Key Responsibilities
Build and maintain strong relationships with senior leadership across Premium Products & Experiences to ensure alignment with strategic priorities and business objectives
Lead a team of marketing professionals, providing direction, coaching, and development to ensure high performance and career growth
Lead execution of industry-leading marketing strategies, campaigns, and thought leadership content that establishes Capital One as a premium brand
Partner across LOBs and marketing divisions to identify cross-sell opportunities and create integrated marketing approaches
Leverage and enhance performance metrics to measure marketing effectiveness and ROI
Collaborate with cross-functional partners, leveraging enterprise capabilities and strengths, to drive business objectives
Develop and execute industry-leading marketing strategies that drive business outcomes
Drive innovation in marketing approaches, leveraging data and insights to continuously improve effectiveness
Ideal Candidate
Has experience leading marketing and brand strategy efforts in large organizations, along with a proven ability to manage multiple projects simultaneously
Highly effective communication skills with outstanding writing and presentation abilities
Proven leadership experience and driving work through others
Effective management of diverse stakeholders, often amidst changing deadlines and priorities, while maintaining momentum and morale
Basic Qualifications:
Preferred Qualifications:
Masters Degree in marketing or business
At least 5 years of experience in marketing for financial services or another highly regulated industry
At least 5 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
New York, NY: $224,800 - $256,500 for Director, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
