The opportunity:
We are seeking a strategic, results-oriented Director of Performance Marketing to lead and scale our acquisition engine across both our D2C and B2B channels. This is a high-impact leadership role for a growth expert who can bridge the gap between high-level strategy and tactical execution in a fast-paced, scaling startup environment.
You will be responsible for the vision and performance of both organic and paid growth initiatives while managing a significant multi-million dollar budget and leading a high-performing team to hit ambitious goals.
This hybrid opportunity is based out of our NYC office, reporting directly into our VP of Growth Marketing.
What you'll do:
- Strategic Leadership: Define and execute the overarching growth strategy for both direct-to-consumer (D2C) training programs and our B2B enterprise partnerships
- Team Management: Build, mentor, and lead a team of growth marketers, fostering a culture of data-driven experimentation and high performance
- Full-Funnel Ownership: Oversee end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, search and emerging platforms
- Build and iterate on growth loops (referrals, virality, partnerships, content 12; paid flywheels)
- Funnel & Conversion Optimization: Own top of D2C funnel (traffic 12; signup 12; purchase) with consideration for down-funnel (enrollment 12; retention)
- Budget & ROI Accountability: Manage and optimize multi-million dollar monthly budgets while owning core growth metrics (CAC, LTV, payback, retention, CVR rates)
- Build dashboards and deeply analyze cohort performance and attribution and make data-driven budget allocation decisions to maximize ROI
- Innovation: Stay at the forefront of platform shifts and algorithm changes to maintain Stepful's competitive edge in the market
What you'll bring:
- 8+ years of growth marketing experience, with at least 3+ years in a leadership/people management role
- Proven track record at a high-growth, scaling startup, successfully overseeing both D2C and B2B initiatives
- Deep hands-on expertise in scaling paid social and search, ideally managing budgets exceeding $2M+ per month.
- Experience building and leading teams, with a focus on professional development and performance management
- Strong analytical chops with the ability to translate complex data into actionable strategic insights
- Exceptional creative instincts and experience leading creative strategy to drive conversion
Bonus points if:
- You've worked in EdTech, healthcare, or another mission-driven D2C industry
Interview Process:
- Introductory call with Talent Acquisition team member
- Interview with Hiring Manager
- Take-Home Assignment
- Virtual Panel Interview
- On-Site Panel Interview
Benefits and Compensation:
- Meaningful Equity Stake
- Subsidized Medical, Dental, and Vision insurance plan options
- 401(k)
- FSA, HSA and commuter benefits
- Open vacation policy, including:
- Guidance of 15 days PTO annually
- Stepful closed the last week of December
- 15 work-from-anywhere days
- 10 public holidays observed for 2026
The target base salary range for this opportunity is
$180,000 - $210,000, and is part of a competitive total rewards package including performance-based bonus, equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.
