Director of Social Media Location: East Coast (NYC Preferred)
We are looking for an exceptional Director of Social Media to lead Avalanche's brand presence across all owned channels and shape how the world perceives Avalanche. This is a senior individual contributor and people management role that sits within the Marketing organization, reporting to the SVP of Marketing.
The ideal candidate brings a rare combination: deep hands-on experience in crypto and institutional marketing alongside proven experience communicating to institutional audiences such as financial services, fintech, or enterprise technology. You understand how to speak credibly to both the DeFi power user and the institutional investor - and you can craft content that resonates with both.
This role requires someone who is highly creative, self-sufficient with production tools, and passionate about building in public. You will own our voice and move fast.
Key ResponsibilitiesChannel Ownership & Strategy- Own and drive strategy for all Ava Labs social channels: Twitter/X, LinkedIn, YouTube, TikTok, and Instagram
- Develop and execute platform-specific content calendars aligned to product launches, ecosystem milestones, and market moments
- Grow audience, engagement, and brand affinity across all platforms with a data-driven approach
Executive Social Media Support- Partner closely with our CEO to curate, draft, and refine Twitter/X content that authentically captures his voice and perspective
- Develop a deep understanding of the CEO's communication style, opinions, and priorities to ghostwrite tweets and threads that feel native and resonant
- Proactively surface timely tweet recommendations and reactive commentary opportunities aligned with industry conversations
Team Leadership- Directly manage and mentor a team of 1, setting clear goals and career development priorities
- Serve as the senior social voice within the Marketing org, collaborating cross-functionally with PR/Communications, Content, Partner Marketing, Events, and BD teams
- Establish scalable processes for content production, approval, scheduling, and performance reporting
Content Production- Independently clip, edit, and publish short-form video content from long-form sources (podcasts, AMAs, interviews, events)
- Perform basic photo editing and graphic production to enable fast publishing without always requiring designer support
- Source and adapt content from across the Avalanche ecosystem to amplify community voices and partner narratives
Analytics & Reporting- Track, analyze, and report on channel performance metrics; translate insights into actionable strategy adjustments
- Monitor competitor and industry social activity to identify trends and positioning opportunities
Required Qualifications- 7+ years of social media experience, with at least 3 years in a senior leadership role within crypto, Web3, or DeFi
- Demonstrable experience at a crypto-native or crypto-adjacent institutional platform (e.g., FalconX, Coinbase, Kraken, Grayscale, Gemini, or comparable)
- Proven ability to manage executive social media presence, including ghostwriting for C-suite leaders in a credible and authentic voice
- Expert-level fluency across Twitter/X, LinkedIn, YouTube, TikTok, and Instagram - including algorithm dynamics and platform best practices
- Hands-on video editing skills: comfortable clipping long-form content and producing short-form social assets independently (CapCut, Adobe Premiere, or similar)
- Working proficiency in Adobe Photoshop or equivalent for basic graphic production without relying on a design team
- Strong written communication skills with the ability to adapt tone, style, and format across audiences and platforms
- Based on the East Coast; NYC preferred for in-person collaboration
Preferred Qualifications- Prior experience marketing a Layer 1 or Layer 2 blockchain protocol or DeFi application
- Familiarity with Avalanche's ecosystem, architecture, and community
- Experience working in a fast-paced, globally distributed startup environment
- Existing network within the crypto media, influencer, and content creator ecosystem
- Background in both retail/consumer crypto audiences and institutional finance communications
(**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)
