Description The Role. We recognize that a relentless, high-performing sales organization is critical to taking our business to the next level. At Ria, our mission is to be the most progressive money transfer company in the world-delivering service excellence and the most competitive, reliable remittance solutions to our customers. As
Director of Sales, you will lead our South-Central Division and oversee a team of 2 Regional Managers, 8 Territorial Managers, and 2+ Sales Managers. The ideal candidate will be based in a major market within the South-Central United States (this is not a remote role) and is bilingual in English and Spanish.
Your Mission Strategic & Commercial Leadership
- The Director of Sales will own full P&L responsibility, driving market penetration, P&L performance, transaction volume, revenue, and EBIT growth across the division.
- Set clear sales targets and lead strategy execution to expand market share and profitability.
- Identify service quality gaps and implement improvements to enhance customer and agent experience.
- Consistently achieve individual and team sales goals using Ria's sales and marketing frameworks.
Team Leadership & Development
- Build, lead, and inspire a high-performing, collaborative sales culture that consistently exceeds targets.
- Partner closely with the broader Sales Management Team to align strategy and execution.
- Lead all aspects of talent management, including hiring, coaching, performance management, and succession planning.
- Oversee training and development programs to ensure excellence in sales execution, policies, and procedures.
Sales Operations & Market Expansion
- Manage a complex, high-impact P&L, ensuring delivery against key financial and operational metrics.
- Analyze performance trends and competitive intelligence to inform strategy and identify growth opportunities.
- Develop and execute expansion plans, optimizing resource allocation to maximize impact.
- Design and implement sales, pricing, marketing, and merchandising strategies to achieve revenue and profit goals.
- Drive new business development by cultivating relationships, negotiating, and acquiring new agents.
- Maintain deep market and competitive awareness, including emerging products and industry trends.
- Identify and resolve service quality issues to strengthen business performance and customer satisfaction.
How Success Is Measured - Monthly deal completion incentives.
- Incremental wire volume achievement.
- Gross profit contribution.
- Retention and implementation milestones.
What You'll Bring - You must have at least 7-10 years of sales experience, including leadership and management of high-performing sales teams.
- Prior experience in the Money Transfer industry is required.
- Bilingual proficiency in English and Spanish is required.
- Demonstrated track record as a top individual contributor, consistently delivering results in high-pressure, metric-driven environments.
- Exceptional communication, negotiation, and presentation skills.
- Data-driven and strategic thinker with the ability to lead through influence and provide thought leadership.
- Proficient in Microsoft Office, CRM systems and reporting.
- Highly self-motivated with strong organizational and time management skills; able to work independently.
- Flexibility to work occasional weekends in support of events or agent needs.
- Ability to travel daily within the assigned region.
- Physically capable of carrying materials (up to 25 lbs.) and able to drive for extended periods.
- Bachelor's degree in a related field preferred.
- Must be located in Texas, ideally in a major city.
Perks & Benefits - Inclusive, mission-driven workplace culture.
- Competitive salary and incentive.
- 3 weeks paid vacation + personal days + sick time + holidays.
- Health, dental, vision and life insurance.
- 401(k) retirement plan with company match.
- Employee Stock Purchase Plan.
- Global Language Program offering language learning opportunities.
- Wellness initiatives supporting physical, mental, and financial well-being.
- Learning, development, and tuition assistance programs.
- A chance to grow your career in a mission-driven global company.
Why Join Us? You'll be part of a fast-moving team where your contributions directly impact growth. We invest in our people with tools, mentorship, and opportunities to level up fast-whether that's moving into closing roles or leadership paths. You'll also play a key role in shaping how we go to market in the competitive payments space, using real insights and industry benchmarks to stay ahead of the curve. Ria Money Transfer offers a competitive salary and benefits package. The annual salary range for this position is $90,000 to $120,000. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience.
The position responsibilities outlined above are intended to define the general scope and requirements for performing this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company's right to assign or reassign duties and responsibilities to this job as needed. #LI-MH1
