Director of Sales and Marketing

Makeready LLC

$90K — $120K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8+ years of hotel sales leadership experience (luxury or lifestyle preferred)
  • Proven track record of exceeding revenue targets
  • Strong knowledge of the Houston market and demand drivers
  • Exceptional leadership, communication, and negotiation skills
  • Experience with CRM systems and sales analytics tools

Responsibilities

  • Develop and execute comprehensive sales and marketing strategies
  • Identify new business opportunities in corporate, group, and leisure segments
  • Analyze market trends and demand drivers to inform strategies
  • Drive top-line revenue through proactive sales efforts and account management
  • Collaborate with Revenue Management to optimize pricing and inventory
  • Lead weekly sales strategy and pipeline meetings
  • Recruit and inspire a high-performing sales team
  • Build and maintain strong relationships with key clients and stakeholders
  • Represent the hotel at industry events and networking functions
  • Ensure exceptional service delivery throughout the sales process
  • Partner with Marketing to enhance brand awareness and lead generation
  • Support budgeting and financial planning processes

Benefits

  • Accommodating PTO/PTO exchange
  • Medical/dental/vision benefits
  • Maternity/paternity leave
  • Pet insurance
  • Company-matched dependent care and 401k
  • Student loan repayment program
  • Wide range of ancillary benefits
Full Job Description
The Director of Sales and Marketing is a strategic and hands-on leader responsible for driving revenue growth, market share, and brand positioning for the hotel. This role requires a strategic thinker with exceptional leadership skills and a proven track record of achieving sales targets in the hospitality industry. You will oversee all sales and marketing activities, develop and implement effective strategies, and lead a dynamic team to deliver exceptional results.

Requested Tasks
  • Develop and execute comprehensive sales and marketing strategies aligned with revenue goals
  • Identify new business opportunities across corporate, group, and leisure segments
  • Analyze market trends, competitive set, and demand drivers to inform strategy
  • Drive top-line revenue through proactive sales efforts and strong account management
  • Collaborate with Revenue Management to optimize pricing, inventory, and forecasting
  • Lead weekly sales strategy and pipeline meetings
  • Recruit, develop, and inspire a high-performing sales team
  • Build and maintain strong relationships with key clients, partners, and community stakeholders
  • Represent the hotel at industry events, networking functions, and trade shows
  • Ensure exceptional service delivery from prospecting through post-event follow-up
  • Partner with Marketing to drive brand awareness and lead generation
  • Work closely with Operations to ensure seamless execution of group and event business
  • Support budgeting, forecasting, and financial planning processes


Requested Capabilities
  • 5-8+ years of progressive hotel sales leadership experience (luxury or lifestyle preferred)
  • Proven track record of achieving and exceeding revenue targets
  • Strong knowledge of the Houston market and key demand drivers
  • Exceptional leadership, communication, and negotiation skills
  • Experience with CRM systems, sales analytics, and revenue strategy tools
  • Ability to think strategically while executing tactically


As part of the Makeready collection, we proudly offer a variety of thoughtful benefits and perks for eligible team members, including accommodating PTO/PTO exchange, medical/dental/vision benefits, maternity/paternity leave, pet insurance, company-matched dependent care & 401k, student loan repayment program, and a wide range of additional ancillary benefits. The health, happiness and well-being of our team is our top priority.

We take pride in our Guiding Principles to help define how we successfully work together. We follow them not out of duty but live by them instinctively.

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