Director of Retail, Specs

We're looking for a Director of Retail for Specs to join the team! As the Director of Retail, Specs, you'll build and scale a global retail strategy that blends high-end physical spaces, community-driven experiences, and digital touchpoints. You'll shape how people learn about, demo and experience Specs. This role requires a hybrid of tech, luxury retail and digital-commerce leadership - someone who can craft a world-class brand experience while building a data-driven retail ecosystem from the ground up.

What you'll do:

• Build the end-to-end global retail strategy, integrating physical, digital and experiential touchpoints, and operational procedures, including inventory, security, repairs, fulfillment and customer support
• Partner with Product and Marketing to develop the omnichannel retail model, defining the role of stores, pop-ups, e-commerce, creators and community hubs
• Set the long-term expansion roadmap: market prioritization, store formats, rollout pacing and flagship strategy
• Own and build dashboards to track retail KPIs including traffic, conversion, customer satisfaction, revenue, retention and demo engagement

• Create an iconic in-store experience where hands-on demos, education and creative exploration are core, partnering with creative store designers on architecture, layout, lighting, visual merchandising and sensory experience
• Develop programming for launches, events, creators, cultural partnerships and community activations. Establish luxury-level service standards inspired by premium tech, hospitality and fashion

• Build and lead a global retail organization, developing high-performing, inclusive teams; partner with agencies on the hiring strategy for best-in-class brick & mortar staff. Initiate, develop, and manage the training program to ensure consistent, high-quality in-store education and service

Knowledge, Skills, Abilities:

• Experience using insights and analytics to shape product strategy, marketing and retail design
• Strong strategic instincts balanced with operational discipline and a love for building from scratch
• Track record of building inclusive, high-performing teams across multiple markets
• Ability to lead cross-functional teams and influence senior stakeholders

Minimum Qualifications:

• BS/BA degree or equivalent years of experience
• 10+ years in retail leadership within consumer hardware and emerging technologies
• 5+ years of experience managing a team
• Proven experience building or scaling omnichannel retail for an innovative brand
• Expertise in turning stores into immersive, high-touch education and storytelling environments

Preferred Qualifications:

• Prior experience leading strategy and activation for luxury or experiential retail

Our Benefits: Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position.These pay zones may be modified in the future.

Zone A (CA, WA, NYC):
The base salary range for this position is $276,000-$414,000 annually.

Zone B:
The base salary range for this position is $262,000-$393,000 annually.

Zone C:
The base salary range for this position is $235,000-$352,000 annually.

This position is eligible for equity in the form of RSUs.