Heartland Payment Systems, Incorporated

Director of Product Marketing - Restaurant Vertical

Food & Beverages
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of product marketing experience in SaaS environments
  • Expertise in marketing to Mid Market and Enterprise businesses
  • Proven track record of successful new product introductions for multinational firms
  • Strong background in go-to-market plan development and execution
  • Excellent project management and organizational abilities
  • Collaborative mindset for cross-functional teamwork
  • Solid analytical skills with a focus on problem solving
  • Deep understanding of the restaurant industry and market dynamics

Responsibilities

  • Lead and develop a high-performing team of product marketers
  • Create and convey differentiated product positioning and messaging
  • Orchestrate and manage comprehensive product launches
  • Develop and implement go-to-market strategies for product adoption
  • Define strategic segmentation frameworks for target audience analysis
  • Conduct analyses to identify growth opportunities
  • Create impactful sales enablement materials to support sales efforts
  • Collaborate with marketing teams on campaigns to attract new customers
  • Act as the internal voice of the customer to guide decision-making
  • Track and report on performance metrics for product success

Benefits

  • Opportunity to mentor and lead a high-performing team
  • Involvement in shaping go-to-market strategies for fast-growing product segments
  • Cross-functional collaboration across diverse teams
  • Impact on the company's revenue growth and product adoption
  • Access to tools and resources for professional development
Full Job Description


Ready to take your career global?

At Global Payments, you power the technology behind millions of transactions every day. With Genius, our fast-scaling point of sale platform for restaurants, you have the opportunity to shape how businesses connect, operate and grow in an increasingly digital world.

Make your mark at one of the biggest names in payments. We're looking for a Product Marketing Leader (Genius Platform) to join our ever-evolving Product Marketing team and help shape the future of global commerce.

This is your chance to step into a high-impact leadership role at the center of innovation. You will work alongside product, sales and marketing leaders to bring powerful solutions to market, unlock new revenue and create meaningful experiences for restaurant operators around the globe.

In this role, you'll own the go-to-market strategy for Genius, drive product adoption at scale and lead a high-performing team of product marketers. You will shape how we tell our story, influence how we grow and help define the future of commerce in the restaurant industry.

What you'll own
  • Shape the Genius market story by building clear, differentiated positioning that connects product value to real restaurant needs and drives demand
  • Drive go-to-market strategy and execution to accelerate adoption, engagement and revenue growth across target segments and markets
  • Lead high-impact product launches that translate innovation into measurable business results and strong customer uptake
  • Identify and unlock growth opportunities through segmentation, market analysis and white space discovery that expands our reach and influence
  • Empower sales success by creating compelling enablement tools, demos and narratives that strengthen the buyer journey and improve win rates
  • Champion the voice of the customer to influence product direction, messaging and strategy across the business
  • Measure performance and optimize outcomes using data-driven insights to continuously improve go-to-market effectiveness and product success
  • Build and lead a high-performing team by developing talent, setting direction and fostering a culture of ownership and innovation


What you bring
  • Proven experience in product marketing, with a strong track record of driving go-to-market success and product growth
  • Leadership experience building and developing high-performing teams in fast-moving environments
  • Deep understanding of software as a service (SaaS) and experience engaging mid-market and enterprise audiences
  • Demonstrated success launching new products and scaling them within global or multinational businesses
  • Strong strategic thinking, analytical skills and the ability to translate insights into action
  • Deep knowledge of the restaurant industry and the challenges and opportunities within it
  • Strong financial and commercial acumen, including market sizing and growth modeling


Additional information:

Salary range: $170,000 - $180,000 base salary, based on location, experience and job-related factors.

https://jobs.globalpayments.com/en/why-global-payments/benefits/

Our perks - what we'll bring for you

We know it's bigger than just your career. It's your life, and your world. That's why we offer global benefits and programs to support you at every stage. Here's a taste of what you can expect.
• A competitive salary and benefits package that recognizes your contribution
• Opportunities to grow your skills and build your career within a global business
• Access to learning, development and on-the-job experiences that expand your expertise
• A supportive, inclusive team environment where your ideas and input matter
• Time to give back through community and charity initiatives
• A global employee assistance programme to support your wellbeing
• Recognition through a global platform that celebrates your achievements

About Heartland Payment Systems, Incorporated

Heartland Payment Systems, Incorporated is a payment processing company that provides payment technology services to merchants in the United States. The company was founded in 1997 and is headquartered in Princeton, New Jersey. Heartland Payment Systems offers a range of payment processing solutions, including credit and debit card processing, mobile payments, e-commerce, and point-of-sale solutions. The company serves a variety of industries, including retail, hospitality, healthcare, and education. Heartland Payment Systems is a subsidiary of Global Payments Inc.
Learn more about Heartland Payment Systems, Incorporated
Size
4,000 employees
Industry
Founded
1997

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