Director of Product Marketing

Description

The role

This is a hands-on, high-ownership Product Marketing role. You'll be the connective tissue between Product, Sales, CS, and our dealers. When we ship something new, you're the one who makes sure everyone - internal and external - gets it.

The thing we want to be very clear about: enablement is the core of this job, not a side responsibility. We need someone who can make a complex workflow feel obvious, and who is excited to record the demo, write the script, and create the collateral that will inform both internal and external audiences.

What you'll do

Own positioning and messaging. For new features and for the platform overall. You'll talk to dealers, sit in on sales calls, watch support tickets, and translate what you hear into language that sells and language that teaches.

Run product launches end-to-end. From pre-launch enablement to launch-day comms to tracking the efficacy of your launch campaign and the engagement of the feature. You're the GM of the launch.

Enable our internal teams. When a feature ships, our AEs need to demo it confidently, our SDRs need to talk about it intelligently on a cold call, and our CSMs need to onboard customers onto it without dropping a beat. You'll own the playbooks, talk tracks, and FAQ docs that make that happen.

Make demo and training videos. A lot of them. Short walkthroughs, deeper feature deep-dives, "here's the use case" sales videos, and in-product training for dealers. You'll write the scripts, record the screen, edit it down, and ship it. We have tools - we need someone who'll actually use them.

Educate our dealers directly. Our customers are tire shop owners and service writers who want to get value out of TireTutor as fast as possible. You'll build the in-app announcements (Beamer), KB articles, webinars, and email sequences that turn a new feature into something dealers actually adopt and love.

What we're looking for

• 5+ years of product marketing experience, ideally at a B2B SaaS company. Bonus if you've marketed to SMBs or non-technical buyers.
• A strong track record of internal enablement - sales playbooks, CSM training, demo certification, the works. We want examples.
• You can record a clean, watchable training video. You don't need to be a professional editor, but you should be comfortable with screen capture, basic editing, and writing a script that doesn't put people to sleep.
• Crisp writer. You can take a dense product spec and turn it into a one-pager a busy shop owner will actually read.
• You've run product launches before - not just "wrote the blog post," but coordinated sales, CS, and product across a launch timeline.
• Comfort with a fast-moving roadmap. We ship a lot. You'll need to prioritize ruthlessly.
• Genuine curiosity about the customer. Our dealers are not your typical buyer persona, and the people who succeed here are the ones who get fascinated by the work shop owners actually do every day.

Nice to have

• Experience marketing to the auto, tire, or aftermarket industry.
• Experience with point-of-sale, vertical SaaS, or workflow software.
• You've owned a knowledge base before.
• You've sold or supported software to non-technical buyers.

Why this role is a great one

You'll be the first dedicated Product Marketer on the team. That means real ownership, a direct line to leadership, and the ability to shape how we talk about the product going forward. You'll work with a Dev team that ships fast, a Sales team that wants to be enabled, and a CS team that genuinely wants to make customers successful. And you'll be marketing to an industry where great software is still the exception.

Salary

$148,000 - $154,000 per year