Adobe Inc.

Director of Product Marketing

Adobe Inc.$221K — $320K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of proven experience in product marketing.
  • Strong expertise in Ad Tech or Mar Tech industry.
  • Excellent leadership and collaboration abilities across teams.
  • Ability to thrive in a competitive, fast-paced environment.
  • Exceptional communication and presentation skills.
  • Bachelor's in Marketing, Business or related field; MBA preferred.

Responsibilities

  • Lead a high-performing product marketing and strategy team.
  • Conduct market research to understand customer needs and competition.
  • Develop impactful product messaging and positioning for target audiences.
  • Enhance market awareness through integrated marketing strategies.
  • Work with sales teams on go-to-market (GTM) execution to boost growth.
  • Represent Adobe Advertising at industry conferences and client meetings.

Benefits

  • Comprehensive health and wellness programs.
  • Generous paid time off and flexible work arrangements.
  • Opportunities for professional development and career growth.
  • Access to Adobe's employee stock purchase plan.
  • Work in a diverse and inclusive environment.
Full Job Description
Adobe is seeking a strategic, growth oriented Director of Product Marketing to join our dynamic Adobe Advertising. This is an outstanding opportunity to build the future of Adobe's advertising business in today's era of AI and Innovation. As the Director of Product Marketing, you will help define roadmap for product success and drive high-impact execution of our marketing initiatives.

Key Responsibilities
  • Lead a world-class product marketing and strategy team.
  • Conduct market research to identify customer needs and competitive landscape.
  • Build compelling product messaging and positioning that resonates with our target audience.
  • Amplify market awareness through integrated marketing strategies, spanning thought-leadership and product launches.
  • Collaborate with sales organization on GTM enablement & execution to drive business growth.
  • Represent Adobe Advertising at industry events, conferences and high-profile customer meetings.


Requirements
  • Proven track record in product marketing, with at least 8 years of experience.
  • Deep domain expertise in Ad Tech / Mar Tech.
  • Outstanding leadership and collaboration skills, with the ability to work effectively across diverse teams.
  • Demonstrated ability to compete in a fast-paced, competitive market.
  • Excellent communication and presentation skills.
  • Bachelor's degree or equivalent experience in Marketing, Business, or related field; MBA preferred.


Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $170,000 -- $320,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $221,000 - $320,000

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

About Adobe Inc.

The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting -- Offermatica and TouchClarity), and the marketing integration platform (Genesis). They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

Adobe Inc. Careers

Join Adobe Inc., a global leader in digital media and digital marketing solutions, and be part of a team that thrives on innovation and creativity. Adobe offers unparalleled job opportunities that propel your career forward in an environment that fosters growth and leadership. Work You’ll Do At Adobe, you will be immersed in an atmosphere of innovative solutions and exceptional leadership, contributing to projects that drastically change the landscape of digital content. Our team at Adobe is dedicated to empowering creatives and enterprises alike through cutting-edge technology and expertise. Transform the World with Your Creativity Adobe’s mission is to change the world through digital experiences. We are looking for professionals who are passionate about creativity, technology, and driving significant market evolution. Join a diverse team that values individuality and the fresh perspectives each member brings. Lead in a Culture of Innovation Adobe Inc. is synonymous with fostering a culture of innovation where your ideas can pave the way for groundbreaking digital solutions. Our leadership is committed to nurturing a dynamic and inclusive workplace that promotes career growth and development. Collaborate with the Best Work alongside a global team of talented professionals who are leaders in their fields. At Adobe, you will enhance your skills through collaboration and be inspired by the creativity and dedication of your teammates. Our networking opportunities within the company are designed to foster connections that lead to lasting professional relationships. Explore Career Opportunities Adobe Inc. offers a range of career paths from software engineering to marketing, customer experience to IT. Explore job opportunities and internships that align with your skills and passions. Adobe is committed to hiring the best talent and providing them with the training, benefits, and support needed to succeed. Innovate and Grow Drive innovation as part of the Adobe team and see firsthand how your work contributes to the company’s success and your personal growth. Engage in projects that push the boundaries of technology and creativity. Future-Proof Your Career Adobe is dedicated to the development of its employees at all stages of their careers. We offer comprehensive training programs, including leadership development and diversity training, to ensure you are equipped for the future. Our benefits package is designed to support the well-being and financial security of our team members and their families. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for driven, curious, creative, and solution-oriented team players. Start your journey with Adobe today by exploring our exciting career and internship opportunities. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the rewarding and exciting opportunities that await at Adobe Inc.
Learn more about Adobe Inc.
Size
25,988 employees
Market Cap
$154.8 billion
Industry
Net Income
$5.2 billion
Founded
1982
5 Year Trend
+21.9%
Revenue
$12.8 billion
NASDAQ

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