THE ROLE Zeta's Ad Tech platform is at the center of our growth story - a full-stack, owned-and-operated ecosystem spanning DSP, SSP, CDP, and AI-native intelligence. We are seeking a Senior Director of Product Management to own the strategy and execution of our core programmatic platform, bringing together audience, inventory, and measurement capabilities under a unified, performance-led vision. This is a high-impact, highly visible leadership role that sits at the intersection of technology, data, and go-to-market. You will work closely with engineering, data science, design, and commercial leadership to define the next generation of our programmatic stack - and help establish Zeta as the definitive full-stack alternative to the walled gardens.
WHAT YOU WILL OWN 1. Full-Stack Ad Tech Measurement Strategy - Own the product vision and multi-quarter roadmap across DSP, SSP, and CDP - ensuring coherence across bid decisioning, audience activation, measurement, and attribution
- Define and evolve Zeta's unified audience architecture, bridging first-party data, ZIDbased identity resolution, and real-time signal enrichment
- Drive the narrative around Zeta's competitive differentiation as the only independent stack with owned data, owned supply, and owned decisioning
- Establish Zeta's measurement philosophy end-to-end - connecting media investment to business outcomes across impression, engagement, conversion, and revenue
2. Measurement-Driven Performance & Campaign Outcomes - Own the product strategy for closing the loop between measurement signals and campaign execution - ensuring that performance data actively informs and optimizes bid decisioning, pacing, and audience targeting in real time
- Define how Zeta translates advertiser campaign goals (ROAS, CPA, reach, brand lift) into platform-level optimization signals, with AI serving as the connective tissue between measurement outputs and activation levers
- Partner with Athena AI teams to embed outcome-oriented intelligence directly into campaign workflows - moving beyond post-campaign reporting toward in-flight measurement that drives continuous optimization
- Establish feedback loop architecture that connects impression-level data, conversion signals, and third-party measurement inputs into a unified performance intelligence layer
- Define evaluation frameworks that ensure AI-driven recommendations are tied to client defined KPIs, are explainable to practitioners, and build trust across both managed and self-serve customers
3. Omnichannel Measurement - CTV, Linear & Converged TV - Own the product strategy for omnichannel measurement spanning digital, CTV, and linear - enabling advertisers to plan, activate, and measure across converged TV environments
- Drive integration with ACR (Automatic Content Recognition) data sources to enable cross-screen exposure measurement, frequency management, and outcome attribution against linear and streaming viewership
- Define Zeta's approach to co-mingling first-party, second-party, and panel-based data for deduplicated reach and frequency reporting across screens
- Partner with data and engineering teams to build durable infrastructure for identity-linked TV measurement - bridging household graphs, device graphs, and deterministic signals
- Stay ahead of industry shifts in currency alternatives, measurement accreditation (MRC), and the evolving role of clean rooms in cross-platform attribution
4. Insights & Measurement Infrastructure - Own the product vision for campaign analytics, audience insights, and cross-channel attribution - enabling clients to connect media investment to business outcomes
- Define the roadmap for self-serve reporting and insights tooling, including role-based access, white-label capabilities, and API-first data delivery
- Establish measurement standards that bridge Zeta's proprietary signals with emerging industry frameworks (clean rooms, incrementality, attention metrics)
- Determine the strategy for integrating with third-party measurement partners (e.g., Nielsen, iSpot, Comscore, DoubleVerify) and define how actionable data from external execution platforms - DSPs, social, search, and retail media - flows into Zeta's reporting and optimization layer
5. Cross-Functional & Executive Leadership- Partner with GTM, revenue, and client success teams to translate platform capabilities into compelling commercial narratives - including for flagship events and client engagements
- Lead and mentor a team of product managers, establishing a culture of rigor, customer empathy, and outcome orientation
- Influence C-suite product strategy and represent the Ad Tech platform in executive forums, client QBRs, and industry venues (Cannes, CES, IAB)
WHAT YOU BRING- 10+ years of product management experience, with 5+ years in programmatic advertising, ad tech platforms, or marketing technology
- Deep knowledge of the programmatic ecosystem - DSP/SSP mechanics, auction dynamics, identity resolution, audience segmentation, and supply chain integrity
- Proven ability to define and ship complex, data-intensive platform products at scale
- Experience partnering with AI/ML teams to embed intelligence into product workflows - including defining model requirements, evaluation criteria, and human-in-the-loop designs
- Strong commercial acumen - able to connect product decisions to revenue outcomes and articulate roadmap priorities to enterprise clients and internal executives
- Excellent communication and leadership skills; able to synthesize complexity and drive alignment across engineering, design, data, and GTM organizations
- Experience leading and developing high-performing PM teams
NICE TO HAVE - Experience working across both buy-side (DSP) and sell-side (SSP) platforms
- Familiarity with CDP architectures and first-party data activation strategies
- Exposure to curation, deal management, or curated marketplace models
- Prior experience at an independent ad tech company building against scaled walled garden competitors
WHY THIS ROLE MATTERSThe programmatic industry is at an inflection point - identity deprecation, AI-driven optimization, and the collapse of the open web's trust stack are reshaping how buyers and sellers operate. Zeta's full-stack, data-owned position is genuinely differentiated, but realizing that differentiation requires product leadership that can think architecturally, execute operationally, and communicate commercially. This is a rare opportunity to shape the product strategy of an entire ad tech stack - not just a layer of it - at a company where the data, supply, and decisioning are all in-house.
BENEFITS & PERKS • Unlimited PTO • Excellent medical, dental, and vision coverage • Employee equity • Flexible / hybrid work environment • Employee discounts, virtual wellness classes, and pet insurance - and more
SALARY RANGEThe salary range for this role is
$180,000 - $200,000 depending on location and experience.
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