Director of Performance Marketing
Nello Full-time Remote (US)
About the role
You'll own revenue growth on drinknello.com across all paid advertising mediums, with a primary focus on paid across Meta, TikTok Ads, TikTok Shop, and any other paid channels. This role will require extensive expertise in paid advertising, CRO, performance creative, affiliate & more.
You'll work alongside media buyers, creative strategist(s), video editors, and work closely with our entire marketing team to achieve your vision and to drive results. You'll be reporting directly into our EVP of Marketing.
What you'll own• The growth of the Nello subscription business on drinknello.com
• Manage and scale paid media across Meta, Google, Tiktok, Youtube etc
• Own the end-to-end funnel: Listicles, Ads, Landing pages, Upsells etc
• Assist with creative testing, messaging, and performance insights alongside performance creative lead
• Support the content strategy that drives paid engine. Work with content creators, & our performance creative lead
• Drive CRO, landing page experiments, and website optimization
• You'll own attribution, reporting, forecasting, & budgeting
Requirements
Who we're looking for
• 5+ years in performance marketing, with emphasis on paid media, CRO, landing pages, creative etc - with at least 2 years in DTC consumer products (food & beverage or wellness a plus).
• A proven track record of a subscription DTC brand you've scaled with significant ad spend
• Fluent in the paid social metrics that matter - thumb stop, watch time, CTR, CPA/ROAS - and comfortable letting data overrule your taste.
• Experienced managing UGC creators, influencers, or affiliate content programs end to end.
• Scrappy and hands-on: comfortable making things yourself when speed matters, not just delegating.
• Familiarity with creative analytics platforms (e.g., Motion/Atria) and TikTok Shop's affiliate ecosystem.
• Strong project management experience on platforms like ClickUp (ClickUp-specific preferred).
• Experience with AI creative tooling (image/video generation, AI voiceover, avatar video
Benefits
We aim to pay competitively for our size, stage, and market. For this role, in addition to base salary, there is bonus, equity, & a benefits package covering medical, dental, vision, & PTO available. Plus a lifetime supply of product!
