Location: RemoteSalary: 114K - 133K POSITION SUMMARYAs a member of the DTC Performance Marketing team, the Social Commerce Lead will be responsible for TikTok Shop and emerging social commerce platform channel strategy and execution, with a focus on affiliate creator content.The Social Commerce lead with work closely with the brand marketing team to develop content strategy and relationships with creators, and the DTC sales & operations team to manage assortment and promo strategy for sustained, profitable growth on the sales channel. The ideal candidate will bring a strong perspective on utilizing social commerce as a part of broader brand awareness and growth strategy. They will have an understanding of the synergy between organic and paid media and the role of creator content in driving off-platform awareness and sales.
ESSENTIAL FUNCTIONS Reasonable Accommodations StatementTo accomplish this job successfully, this individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.
Essential Function Statements- Own strategy and roadmap for affiliate creator outreach.
- Manage communications with creators with goal of longer-term community-buildingAnalyze performance of UGC, bringing insights to cross-functional partners managing sales & assortment, brand marketing comms, and creator strategy
- Work closely with sales & ops team to influence assortment, pricing and promo strategy, and digital merchandising
- Work closely with brand and creative teams to identify high-potential, strongly brand-aligned creators and develop relationships with top performersAdvance measurement strategy to understand cross-channel impact of social commerce
- Advocate for advancement of brand growth on social commerce platforms by aligning with existing regulatory and brand safety guidelines
POSITION QUALIFICATIONSSkills & Tools:- Must be proficient with MS Office and have advanced Excel and PPT skills (Pivot Tables + charts)
- Experience managing ads/media KPI performance (engagement and conversion metrics across social or retail media platform)
Competency Statements- Positive - Ability to view all situations with a positive attitude.
- Accountable - takes ownership for responsibilities, acknowledges and learns from mistakes
- Innovative - Ability to look beyond the standard solutions and "think outside the box".
- Independent - Must be self-motivated and able to manage obligations without direct supervision
- Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
- Communication (oral and written) - Ability to communicate effectively with others using spoken and written word clearly and concisely.
- Customer Oriented - Ability to take care of the customers' needs while following company procedures.
- Conceptual Thinking - Ability to think in terms of abstract ideas
- Initiative - Ability to make decisions or take actions to solve a problem or reach a goal
- Project management - Ability to organize and direct a project to completion.
- Enthusiastic - Ability to bring energy to the performance of a task.
- Self Motivated - Ability to be internally inspired to perform a task to the best of ones ability using his or her own drive or initiative.
Certifications & Licenses: N/A
Other Requirements: - 1-3 years of experience of TikTok Shop experience
- 1-3 years of experience managing creator or affiliate marketing partnerships
- Bachelor's Degree in related field required
- Strong analytical skills and experience presenting data analysis to key stakeholders
- Ability to work autonomously and learn quickly
- Strong understanding of TikTok ecosystem and eagerness to move and adapt quickly at the pace of the platform
