Persado

Director of Partnerships, Strategic Alliances

Persado$165K — $185K *
US-AnywhereRemote in New York, NY
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years experience in strategic alliances or complex enterprise sales in SaaS or related sectors.
  • Track record of generating $3M-$5M+ ARR through strategic partnerships.
  • Proven success in scaling partnerships with major organizations like AWS, Salesforce, and Mastercard.
  • Experience influencing at least $2M+ annual partner-sourced ARR and managing key enterprise alliances.
  • Demonstrated ability to grow initial engagements into widespread enterprise adoption.
  • Experience closing and expanding multi-year enterprise deals with $500K+ ACV.
  • Strong executive presence for navigating enterprise compliance and procurement processes.

Responsibilities

  • Lead strategic alliances to drive partner-sourced pipeline and ARR.
  • Build partner-led distribution motions for customer engagement and introduction.
  • Expand usage of Persado within partner-led initiatives for transformation.
  • Drive complex enterprise opportunities from pilots to scalable expansions.
  • Lead joint account planning, executive alignments, and alliance governance.
  • Navigate procurement, legal, and compliance processes effectively.
  • Develop operational frameworks and success metrics for alliance execution.
  • Collaborate cross-functionally to accelerate revenue growth.

Benefits

  • Hybrid working model with flexible PTO to support work-life balance.
  • Competitive benefits package including 401(k) matching and pension support in select regions.
  • Employee Enrichment Fund for professional development and home office support.
  • Paid volunteer days and charitable donation matching through #PersadoCares program.
Full Job Description
The Role

We are hiring a revenue-carrying Director, Strategic Alliances to own and expand a small number of high-impact enterprise partnerships that directly drive pipeline and ARR. Reporting to the CRO, this role is responsible for converting strategic alliances into scalable commercial outcomes through co-sell execution with ISV partners, embedded GTM motions, and enterprise expansion. This is not a traditional channel management or relationship-only partnerships role. The ideal candidate has successfully scaled partnerships generating meaningful partner-sourced revenue, embedded products into broader partner offerings and customer pursuits, managed complex enterprise deal cycles involving multiple stakeholders, and operated effectively in both startup and highly matrixed enterprise environments.
What You'll Own:
  • Lead Persado's strategic alliances and drive partner-sourced pipeline and ARR.
  • Build and scale partner-led distribution motions where alliance partners actively identify, position, and introduce Persado into customer opportunities.
  • Expand Persado within broader partner-led customer engagement and transformation initiatives.
  • Drive complex enterprise opportunities from initial partner-led pilot engagements through scaled, multi-year enterprise expansion.
  • Lead joint account planning, executive alignment, QBRs, pipeline reviews, and alliance governance.
  • Navigate enterprise procurement, legal, compliance, security, and stakeholder management processes.
  • Build enablement frameworks, success metrics, and operational processes that improve alliance execution.
  • Partner cross-functionally with Sales, Product, Marketing, Solutions Consulting, and Customer Success to accelerate revenue growth.


Required Experience:
  • 8+ years in strategic alliances, partnerships, enterprise GTM, or complex enterprise sales within SaaS, MarTech, FinTech, AdTech, data, or related enterprise technology sectors.
  • Experience scaling partnerships generating $3M-$5M+ ARR.
  • Proven success scaling strategic alliances with organizations such as AWS, Salesforce, Mastercard, Adobe, Stripe, Snowflake, major ISVs, hyperscalers, or similar ecosystem partners.
  • Experience owning or materially influencing at least $2M+ annual partner-sourced ARR / as well as experience deeply operating a small number of strategic enterprise alliances (vs. managing a partner portfolio).
  • Demonstrated ability to grow partnerships from early engagements into broader enterprise adoption.
  • Experience closing and expanding enterprise deals with $500K+ ACV and multi-year commercial structures.
  • Strong executive presence and experience navigating enterprise procurement, compliance, and legal processes.
  • Ability to clearly articulate metrics including pipeline generated, ACV, sales cycles, expansion outcomes, etc
What We Offer
  • Base salary between $165,000-$185,000, depending on experience, location, business needs, and market demand
  • Hybrid working model with flexible PTO to support balance, flexibility, and collaboration
  • Competitive benefits package including 401(k) matching and pension support in select regions
  • Employee Enrichment Fund for professional development, personal growth, or home office support
  • Paid volunteer days and charitable donation matching through our #PersadoCares program

Kindly submit your CV in English

About Persado

Persado is a marketing language cloud that generates the precise words, phrases, and images that can lift any marketing campaign from average to exceptional. Persado delivers tens of thousands of precise words and phrases proven to drive marketing performance and increase brand engagement. Using Persado, leading brands such as American Express, Expedia, eBay, Vodafone, and Viber have realized one billion dollars in incremental revenue and an average uplift of 68.4% in conversions across marketing campaigns. Persado is powered by cognitive computing technologies, including natural language processing and machine learning algorithms, which analyze vast amounts of customer data to understand the language that resonates with consumers. Persado was founded in 2012 and is headquartered in New York City.
Learn more about Persado
Size
300 employees
Industry
Founded
2012

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