Director Of Marketing

Westside Team

$125K — $150K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in brand management or marketing roles
  • Strong understanding of luxury markets and buyer behavior
  • Proficiency in digital marketing, content creation, and brand strategy
  • Highly organized, self-sufficient, and insists on quality over quantity
  • Ability to innovate and operate with minimal direction

Responsibilities

  • Lead and manage marketing initiatives with complete ownership
  • Devise and implement multi-channel content strategies leveraging weekly property activities
  • Transform the company’s website into an engaging and dynamic resource for clients
  • Utilize modern tools and AI to streamline and enhance marketing operations
  • Develop unique listing presentations tailored to individual client needs
  • Generate weekly reports to keep clients informed on marketing progress

Benefits

  • Autonomous work environment with a focus on results
  • Opportunity to redefine brand marketing in a competitive luxury market
  • Access to advanced technology and AI tools for marketing
  • Creative freedom to explore innovative marketing ideas
  • Work within a dynamic and forward-thinking team focused on high-end properties
Full Job Description
Description

We don't need another real estate marketer. We need a brand operator.

The Role

You will own marketing, full stop. Not "support." Not "assist." Own it.

This means:
  • Brand system - keep every touchpoint (site, social, print, listing presentations, sales collateral) as clean, bold, and unmistakably premium as the properties we sell
  • Content engine - turn our weekly property activity into a steady stream of multi-channel content that never feels like real estate marketing-as-usual
  • Digital authority - evolve our web presence from a static site into a genuine hub buyers and sellers come to before they ever call an agent
  • Systems & AI - build workflows and leverage modern tools (including AI) so our marketing runs lean, fast, and ahead of every competitor still doing this the old way
  • Creative direction - bring ideas we haven't thought of. If you need a brief for everything, this isn't your seat


Responsibilities

Day-To-Day Job Responsibilities
• Running expired and farm campaigns on the Westside
• Launching marketing campaigns for coming soon, active, and sold listings
• Managing assets for new listings, including photography, writing listing descriptions, and creating floor plans
• Creating custom listing presentations and plans for potential listings
• Creating weekly seller reports so we can keep clients up to date on progress
• Just to name a few!

Qualifications

Who You Are
• A confident, creative, and strategic operator - you don't need real estate experience, but you understand luxury, taste, and how sophisticated buyers actually think
• Fluent in modern marketing: content, brand, digital, paid, and how AI tools fit into all of it
• Someone who builds systems, not chaos - organized, self-directed, allergic to hand-holding
• A minimalist by instinct - you know that in a market this high-end, restraint is the flex
• Comfortable operating with significant autonomy and being judged on outcomes, not hours logged

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