Amazon

Principal Product Designer, Growth & Web Experiences, Kiro

Amazon$164K — $221K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of design experience
  • Online portfolio showcasing previous work
  • Expertise in UI Design, Information Architecture, and Interaction Design
  • Experience managing design projects from strategy to execution
  • Proven ability to communicate actionable insights derived from data

Responsibilities

  • Own the complete marketing website experience, from strategy to execution
  • Define content strategy, shaping the story, audience targeting, and information architecture
  • Design user journeys and interactions to enhance engagement and conversion
  • Translate technical capabilities into compelling narratives through design
  • Continuously optimize the user funnel utilizing data and experimentation
  • Collaborate cross-functionally with marketing, product management, and engineering teams
  • Effectively communicate strategies and trade-offs to stakeholders
  • Establish design frameworks and principles to keep organizational clarity

Benefits

  • Comprehensive health insurance including medical, dental, vision, and prescription coverage
  • 401(k) matching program
  • Paid time off and parental leave
  • Adoption and Surrogacy reimbursement coverage
  • Employee Assistance Program and mental health support
Full Job Description
Kiro is looking for a Principal Product Designer to own the experience strategy and design execution for our marketing website. This is a growth-focused role that blends content strategy, web design, and value proposition storytelling. You'll be the design owner of how Kiro communicates its value to the world, shaping the narrative, designing the experience, and driving the funnel from awareness to product adoption.

You'll operate at the intersection of marketing, brand, and product translating complex technical capabilities into clear, compelling web experiences that drive understanding and conversion. You'll set the strategy and bring it to life.

Key job responsibilities

- Own the marketing website experience end-to-end from strategy through execution

- Content strategy: Determine what story we tell, in what order, and to whom; shape information architecture and messaging hierarchy

- Web design & execution: Design user journeys, page flows, and interactions that drive engagement and conversion

- Value prop translation: Turn Kiro's technical capabilities into clear, compelling narratives through design

- Growth & experimentation: Use data, research, and experimentation to continuously optimize the funnel from visitor to user

- Cross-functional collaboration: Partner closely with product marketing, product management, engineering, and brand to ensure alignment between what we build and how we present it

- Stakeholder communication: Present strategy, rationale, and trade-offs to leadership with clarity and conviction

- Strategic influence: Define the broader experience strategy that connects the marketing website to Kiro's overall growth and product positioning; influence how leadership thinks about the web as a growth lever

- Frameworks & principles: Establish design principles, measurement strategies, and decision-making frameworks that create lasting organizational clarity

About the team

You'll join a dynamic, growing UX team within the AWS Agentic organization that supports each other's development and is passionate about creating exceptional developer experiences. Our team includes designers and researchers across the Kiro product suite. We offer mentorship, autonomy, and opportunities to contribute to our collaborative culture while working on some of the most exciting challenges in developer tools and AI-assisted development.

BASIC QUALIFICATIONS

-10+ years of design experience

-Have an available online portfolio

-Experience with best practices for User Interface Design, Information Architecture, and Interaction Design

-Experience in life cycle design projects from design strategy through execution

PREFERRED QUALIFICATIONS

-Experience providing and effectively communicating strategic and tactical recommendations based on data

-Experience designing and prototyping with tools such as Sketch, Photoshop, Illustrator, Axure, Keynote, and InVision

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 164,000.00 - 221,800.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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