Role Overview:The Director of Marketing is a senior individual contributor responsible for building and executing Phagenesis's US downstream commercial marketing engine. Reporting to the VP of Global Marketing, this leader will own the full downstream marketing function - from market-shaping strategy and messaging through to lead generation, pipeline acceleration, and the suite of tools and programmes that equip the field and drive patient access.
This is a highly impactful, builder's role. The right candidate will be equally comfortable developing the strategic framework and rolling up their sleeves to execute. They will be a core thought partner to the commercial team, a steward of the Phagenyx brand, and a force multiplier for the field.
Key Responsibilities:Messaging, Positioning & Brand- Own and continuously evolve the Phagenyx value proposition - grounded in clinical evidence, health economic impact, and the unmet need in post-stroke dysphagia - ensuring it resonates across clinical, operational, and economic buyer audiences.
- Develop and maintain a coherent messaging architecture for all key customer segments: neurologists, speech-language pathologists, stroke coordinators, neurocritical care intensivists, hospital administrators, and payers.
- Ensure consistency and clarity of internal and external communications across all commercial touchpoints.
- Translate complex clinical data (RCT outcomes, guideline recommendations, healthcare economic outcomes) into compelling, accessible commercial narratives.
- Lead brand positioning strategy and ensure all materials reflect the Phagenesis brand identity.
Lead Generation & Demand Creation- Design and execute multi-channel demand generation programmes targeting acute care hospitals, comprehensive stroke centres, and neurology/critical care services to build a qualified pipeline of prospective Phagenyx sites.
- Develop and manage digital and field-integrated campaigns leveraging clinical evidence, guideline adoption, and health economic data to drive awareness and inbound interest.
- Build segmentation models and target account frameworks that enable the field to prioritise and penetrate high-value accounts efficiently.
- Establish metrics and dashboards to track lead volume, source quality, and conversion rates; optimise programmes based on performance data.
- Partner with sales leadership to align marketing-generated leads with territory execution priorities.
Deal Velocity & Pipeline Acceleration- Develop commercial programmes and content to accelerate movement through the sales funnel - from initial clinical champion identification through stakeholder alignment, hospital approval, and first patient treatment.
- Build and maintain a suite of objection-handling tools, economic value calculators, ROI models, and payer/reimbursement resources that remove friction at each stage of the deal cycle.
- Partner with Therapy Development Specialists to identify pipeline bottlenecks and develop targeted interventions - whether clinical education, administrative alignment tools, or C-suite-facing business case materials.
- Own the development of account-level business case frameworks addressing the dysphagia cost burden, NTAP reimbursement, and hospital-specific ROI.
- Support proposal development, contract pathways, and formulary/approval processes in collaboration with the field team.
Implementation, Onboarding & Programme Optimisation- Develop and maintain a best-in-class suite of implementation and onboarding resources supporting rapid, high-quality site activation - spanning programme initiation, clinical training materials, patient selection tools, and ongoing programme optimisation content.
- Own the commercial content supporting each phase of Phagenesis's site integration model, ensuring clinical teams, administrators, and champions are equipped to build durable Phagenyx programmes.
- Partner with clinical/medical affairs to develop evidence-based patient selection frameworks, protocols, and outcome tracking materials.
- Build resources supporting multi-service integration (neurology, stroke, critical care, rehabilitation) and facilitate the expansion of Phagenyx use within existing accounts.
- Develop quarterly business review frameworks and outcome reporting tools that help sites demonstrate programme impact and support internal champions.
Sales Enablement & Field Support- Build and maintain a best-in-class library of sales enablement tools including pitch decks, clinical evidence summaries, competitive differentiation resources, and customer-facing leave-behinds.
- Lead development of congress strategy, peer-to-peer programmes, webinar content, and other commercial education events.
- Provide ongoing support to the Therapy Development Specialist team through field ride-alongs, content refreshes, and real-time competitive intelligence.
- Develop KOL relationships and advisory board programming in collaboration with Medical Affairs.
- Own the marketing calendar and ensure alignment between commercial programmes and key commercial moments (guideline launches, congress cycles, product milestones).
Cross-functional Partnership & Commercial Operations- Serve as a strategic thought partner to the VP of Global Marketing and broader commercial leadership, providing market insight, competitive intelligence, and recommendations that inform growth strategy.
- Collaborate with Medical/Clinical Affairs to ensure commercial programmes are evidence-driven, compliant, and integrated with medical education initiatives.
- Monitor the competitive landscape and maintain an up-to-date competitive intelligence framework; develop response strategies as needed.
- Manage marketing budget with rigour and accountability; track spend against outcomes and optimise resource allocation.
- Ensure all marketing materials comply with FDA regulations, legal requirements, and company quality systems.
Essential Experience:- Bachelor's degree required; MBA or advanced business degree strongly preferred.
- 10+ years of progressive medical device marketing experience with substantial downstream/commercial marketing responsibility.
- Demonstrated success in demand generation, lead conversion, and pipeline acceleration in a direct sales model.
- Proven ability to develop and execute messaging frameworks for complex, evidence-based therapies.
- Strong analytical orientation; fluency in CRM platforms (e.g. Salesforce), marketing automation tools (e.g. HubSpot), and commercial dashboards.
- Deep understanding of the US hospital purchasing and approval process across clinical, administrative, and economic stakeholders.
- Experience working directly with field sales organisations in a commercial-stage medical device environment.
- Excellent written and verbal communication skills; ability to translate clinical and scientific evidence into compelling commercial content.
- Self-directed, entrepreneurial, and highly organised - able to manage multiple priorities in a fast-paced, resource-constrained environment.
- Willingness to travel approximately 25-35% (field rides, congresses, advisory boards, customer events).
- Unquestioned integrity, ethics, and sound commercial judgement.
Desirable Experience:- Experience in neurology, neuromodulation, stroke, dysphagia, or a similarly complex, evidence-intensive therapeutic category.
- Background in launching de novo or first-in-class devices where market creation - not just market penetration - was required.
- Start-up or early-commercial-stage company experience; comfort operating without a large marketing infrastructure.
- Familiarity with NTAP reimbursement, hospital economics, and health technology assessment frameworks.
- Experience building onboarding and implementation toolkits that support clinical programme development at the hospital level.
- Prior experience contributing to KOL development, advisory board strategy, and congress programming.
Skills & Capabilities- Strategic thinker with strong commercial instinct; equally capable of setting direction and executing hands-on.
- Exceptional written communication skills; proven ability to produce high-quality clinical and commercial content independently.
- Data-driven with strong analytical capability; able to build dashboards and derive actionable insight from commercial metrics.
- Credible and collaborative with clinical, field, and executive stakeholders; able to build trust quickly in a science-led environment.
- Comfortable operating with autonomy in a resource-light, high-growth environment.
Additional InformationCompetitive base salary, performance bonus, and equity participation. Comprehensive benefits package including health, dental, vision, and 401(k). Collaborative, science-driven culture with a flat organisational structure and direct access to senior leadership.
